This white paper/slide deck examines the issue of the proliferation of icons on touchscreen smartphones - touchscreen clutter - and offers two solutions. This is an update on our 2010 white paper.

1. The
Challenge
of
Touchscreen
Clu0er
v2.0
(updated
for
the
newest
genera:on
of
smartphones,
from
our
original
white
paper
da:ng
from
2010)
©
Yuvee,
Inc.
All
rights
reserved.
1
September
28,
2012

2. Powerful
Devices,
Small
Screens
4”
Diagonal
3.5”
to
4.8”
Diagonal
2

3. More
and
More
Goes
on
These
Screens
• Icons
(everything
gets
an
icon:
apps,
websites,
camera,
system
tools,
folders,
etc)
§ Many
users
have
more
than
100
app
icons
§ Apple
iPhone
5:
Up
to
24
icons
per
screen
• QWERTY
keyboard
for
text
entry
• Browsing
§ Browser
command
bars
§ Website
content
(web
pages,
videos,
photos,
text,
etc)
• Camera
controls
when
taking
photos
and
video
• App
content
(game
graphics,
augmented
reality,
docs,
email,
…)
§ Social
media
content
(Facebook,
Foursquare,
etc)
§ App
Controls
§ App
ads
• Telephone
keypad
and
controls
for
telephone
mode
3

4. Oh,
the
Clu0er!
Icons
and
more
Icons!
On-­‐screen
QWERTY
This
problem
has
become
such
a
burden
on
the
iPhone
user
experience
that
the
iOS4
gave
users
the
ability
to
Takes
up
a
huge
%
of
the
screen,
hiding
create
folders
in
which
to
organize
their
icons,
and
the
valuable
content
and
informa^on,
and
is
iPhone
5
increased
the
screen
dimensions
and
added
a
s^ll
hard
to
use,
inhibi^ng
ac^vi^es
like
new
row
of
icons.
enter
URLS
and
search
queries
4

5. Demands
on
Screen
Space
Threaten
the
Beauty
and
Ease
of
Use
of
Touchscreen
Mobile
Devices
• Too
many
icons,
and
too
much
in-­‐app
overlaying
informa^on
creates
a
bad
user
experience
§ Causes
user
confusion
and
inhibits
users
from
greater
use
of
features,
apps
and
Web
§ Clu`er
creates
real
and
perceived
complexity,
inhibi^ng
users
on
mul^ple
levels
§ Value
and
impact
of
“eyeball”
content
is
reduced
• Forces
app
developers
to
dumb
down
their
app
offerings
§ When
app
commands
and
app
graphics/media
vie
for
the
same
space,
the
app
commands
must
be
simplified/reduced
§ App
developers
cannot
put
immersive
and
sophis^cated
apps
on
the
market
successfully
when
complex
commands
in
an
app
cannot
be
presented
and
accessed
in
an
organized
and
compartmentalized
way
(such
as
ribbon
bars
and
pull-­‐down
menus
on
PCs/laptops)
that
is
easily
understood
by
users
5

6. That’s
the
Problem,
What’s
the
Solu:on?
• If
small
screens
are
as
physically
big
as
users
will
tolerate
for
mobile
phones,
what
can
be
done
to
make
them
virtually
bigger?
6

7. Two
Solu:ons
1) Create
a
new
icon
management
system
that
does
a
BETTER
job
of
organizing,
managing
and
giving
users
access
to
icons
2) Design
a
new
device
that
moves
all
app,
feature
and
system
COMMANDs
(including
text
entry)
OFF
the
screen
• Create
an
en^rely
new
dimension
to
the
mobile
user
experience
of
apps,
features
and
the
Web
• Maximizes
the
user
experience
of
the
high-­‐value
“eyeball”
content
on
apps
and
media
• Vastly
increases
the
ability
of
app
developers
and
end-­‐users
around
sophis^cated,
next
genera^on
mobile
apps
• In
other
words,
do
to
the
current
suite
of
smartphones
what
Steve
Jobs
did
to
the
phones
of
the
pre-­‐iPhone
era
7

8. Solu:on
#1
Create
a
new
user
interface
for
touchscreen
smartphones
that
does
a
BETTER
job
of
managing
icons
8

9. Solu:on
#1
• For
how
to
do
this,
see
our
white
paper
“Smartphone
Icons
–
A
System
for
Improving
Organiza:on
and
Access”
• Read
it
at
www.pinterest.com/webhub
9

10. Solu:on
#2
• Design
a
new
device
that
moves
the
non-­‐
eyeball,
cri^cal
(UI)
informa^on
off
the
screen
to
create
an
en^rely
new
dimension
to
the
mobile
user
experience
• Do
this
by
“Making
Mobile
Screens
Big
via
the
NeoKeys
mixed-­‐media
keypad”
10

11. Disaggregate
High-­‐value
“Eyeball”
Content/Media
from
App
Commands
• Eyeball
cri^cal
informa^on
(media
and
content)
§ App
media
and
graphics
§ Photos
and
videos
§ Camera
view(s)
§ Web
pages,
etc
• App
Commands
(“Use”
and
“finger”
cri^cal
-­‐
but
not
“eyeball”
cri^cal
-­‐
informa^on)
§ COMMANDs
for
apps,
features
(eg,
camera),
system
§ Text
entry
keyboards
(QWERTY
etc)
§ Even
…
icons
11

12. Where do the COMMANDS go?
§ Onto
the
NeoKeys
mixed-­‐media
keypad
• One
keypad
• Infinite
modes
• Keys
that
change
mode
to
provide
the
user
the
commands
the
user
needs
according
to
the
developer
of
the
app
the
user
is
in
• One
pa`ern
of
use
• Hybrid
displays/keys
• Keys
that
visually
prompt
the
user
with
everything
the
user
needs
for
whatever
the
user
has
chosen
to
do
at
that
^me)
12

13. How
does
you
create
an
en:rely
new
UX
dimension
to
apps?
• Use
the
NeoKeys
Mixed
Media
keypad
§ One
keypad
§ Infinite
modes
§ A
single
pa`ern
of
use
§ Learned
instantly
• See
more
images
and
learn
more
as
indicated
in
the
next
slides
13

14. The
Future
for
Big
Mobile
Screens:
Mul:media
Keypads
• As
users
demand
more
sophis^cated
apps
and
quick-­‐to-­‐no
learning
curves
for
using
those
apps,
separa^ng
user
interface
informa^on
from
high-­‐value
“eyeball”
media/
graphics
is
the
only
viable,
complete
solu^on
• Our
mixed
media
keypad
technology
is
the
solu^on
to
delivering
the
best
next
genera^on
mobile
user
experience
§ very
easily
and
very
intui^vely
for
users
and
app
developers
§ across
all
features,
apps
and
services
§ along
with
en^rely
new
business
and
revenue
models
§ and
en^rely
new
forms
of
user
experience
14

15. Learn
more
about
Solu:on
#2
• Visit
www.neokeys.com
§ for
a
mul^-­‐media
presenta^on
with
text
translated
in
8
languages
• Read
at
www.pinterest.com/webhub
“What
is
the
NeoKeys
Mixed
Media
Keypad?”
15

16. What
about
voice
commands,
etc?
• Voice
commands,
hap^cs,
advanced
graphical
UI
will
all
be
a
piece
of
the
puzzle
• But
essen^ally
they
are
all
analogous
to
predic^ve
text
entry
solware
§ They
can
be
added
to
any
system
§ They
provide
some
help
to
some
people
§ But
in
the
end
they
are
trying
to
solve
the
underlying
problem
by
adding
new
crutches
rather
than
addressing
the
core
issue
16

17. Voice
commands
-­‐
More
• Voice
commands
are
a
great
example
of
a
technology
that
will
become
integrated
into
most
mobile
devices
but
that
has
limited
u^lity
• Why
does
it
have
limited
u^lity?
Mostly
human
and
social
constraints!
§ Many
mobile
contexts
do
not
permit
users
to
give
voice
commands
to
their
phones
(conference
rooms,
subways,
airplanes,
restaurants,
bars,
schools,
elevators,
etc)
§ Many
users
prefer
not
to
talk
on
their
phones
even
when
they
can
(eg,
people
tex^ng
to
keep
a
conversa^on
private,
such
as
kids
in
the
backseat
of
a
car,
people
in
subways
and
trains,
office
cubicles,
etc)
§ Users
will
feel
and
look
foolish
dicta^ng
commands
into
their
phones
by
voice
command
(or
hand
gestures,
etc)
when
other
people
are
nearby
§ As
mobile
apps
proliferate,
and
users
switch
are
constantly
switching
among
many
of
them,
it
will
be
very
difficult
for
users
to
remember
all
but
a
very
limited
subset
of
commands
for
a
small
number
of
apps
(think
how
hard
it
is
to
remember
the
commands
for
voicemail
alone)
17

18. User-­‐facing,
Patent-­‐Protected
Differen:ators
• Read
at
www.pinterest.com/webhub
“The
Importance
of
User-­‐
facing,
Patent-­‐Protected
Differen:ators
to
Mobile
Device
Manufacturers”
18

19. Is
there
a
choice?
• No.
• As
icons
proliferate
and
as
users
demand
more
sophis^cated
apps,
the
current
systems
are
failing
the
user
§ smartphones
are
all
about
the
user
experience
§ Smartphones
with
new,
be`er
app/icon
user
experiences
will
replace
the
current
genera^on
of
smartphones
19

20. More
White
Papers
by
Yuvee
• A
Catalog
of
Mobile
Device
Innova^ons
• What
is
WebHub?
(A
library
of
websites)
• Will
Apps
Replace
the
Web?
(or
Why
WebHub?)
• What
is
WebHub?
• Search
re-­‐invented
for
mobile,
or
what
is
a
Connec^on
Engine?
• Smartphone
Icons
–
A
System
for
Improving
Organiza^on
and
Access
• What
is
the
PiQ
music
app?
• The
Importance
of
Patent-­‐Protected
Differen^ators
to
Mobile
Device
Manufacturers
• Topics
in
innova^on
in
mobile
technology
by
Yuvee
• NeoKeys
–
How
it
works
and
why
it
is
cri^cal
to
touchscreen
devices
• What
is
the
NeoKeys
Mixed
Media
Keypad?
• The
Challenge
of
Touchscreen
Clu`er
(or
Making
Mobile
Screens
Big)
• The
Non-­‐Subscriber
Revenue
Impera^ve
–
ROI
on
Telecoms
CapEx
• Richness+Simplicity:
The
Holy
Grail
of
Mobile
UI
• Yuvee
-­‐
Mobile
User
Experience
Conference
–
UX
Designers’
Den
Slides
• Mone^zing
the
Keypad
Real
Estate
on
Mobile
Devices
• The
Changing
Face
of
User
Input
on
Mobile
Devices
• Compound
versus
Elemental
Devices
–
New
Mobile
Device
Market
Strategies
• The
Incredible
Shrinking
Search
Results
Page
• Dynamic
Keypads:
Terminology
20

21. Where
to
read
the
white
papers
www.pinterest.com/webhub
21

22. About
Yuvee
• Yuvee
– owns
a
global
patent
portolio
in
mobile
and
cross
device
UI
– runs
www.webhub.mobi
(a
Library
of
Websites)
– innovates
in
mobile
and
converged
device
design
and
user
experiences
-­‐
making
the
next
genera^on
mobile
and
converged
lifestyle
effortless
and
immersive
for
the
Web
and
apps
• Contact
– Tim
Higginson
at
m
847.962.1623
© Yuvee, Inc. All rights reserved.
Patents issued and pending – see lists at www.yuvee.com.
Yuvee and NeoKeys are trademarks of Yuvee, Inc. WebHub and PiQ are registereds trademark of Yuvee, Inc. 22
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.