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Adprovising – sxsw2012

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Slides from my talk at SXSW 2012.

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Adprovising – sxsw2012

  1. 1. Adprovising. Agile marketing made easy. Abridged.#adprov @tim_leake
  2. 2. Adprovising. Agile marketing made easy. Abridged. tes Tweet like it ’s longer than 15 minu#adprov @tim_leake
  3. 3. “The only thing you need to know about agile processes is that they don’t exist. You only have agile teams.” - Jennifer Zeszut, CEO, Beckon (yesterday)#adprov @tim_leake
  4. 4. What we need is an agile mindset.#adprov @tim_leake
  5. 5. It’s not just about digital work. It’s about work for a digital world.#adprov @tim_leake
  6. 6. We can’t hire our way out of this.#adprov @tim_leake
  7. 7. RIP “Big Idea”#adprov @tim_leake
  8. 8. #adprov @tim_leake
  9. 9. Interruptive media vs. On-demand media#adprov @tim_leake
  10. 10. We need to make social objects, not ads.#adprov @tim_leake
  11. 11. Improvisation = an agile mindset#adprov @tim_leake
  12. 12. Rule #1: Listen If you’re too busy thinking about what you’re going to say next, you won’t hear what everyone else is talking about.#adprov @tim_leake
  13. 13. #adprov @tim_leake
  14. 14. January 2009 (sales compared to previous year) Chrysler was down 55% GM was down 49% Ford was down 40% Toyota was down 32% Hyundai was up 14%#adprov @tim_leake
  15. 15. #adprov @tim_leake
  16. 16. #adprov @tim_leake
  17. 17. Rule #2: Yes, and Agree with what has been said. Then, add something new.#adprov @tim_leake
  18. 18. #adprov @tim_leake
  19. 19. #adprov @tim_leake
  20. 20. #adprov @tim_leake
  21. 21. #adprov @tim_leake
  22. 22. #adprov @tim_leake
  23. 23. You can only change the conversation if you’re part of it.#adprov @tim_leake
  24. 24. #adprov @tim_leake
  25. 25. #adprov @tim_leake
  26. 26. #adprov @tim_leake
  27. 27. Rule #3: A Mistake is a Gift Nobody aims to make mistakes. But they happen. Look at it as an opportunity.#adprov @tim_leake
  28. 28. #adprov @tim_leake
  29. 29. #adprov @tim_leake
  30. 30. #adprov @tim_leake
  31. 31. #adprov @tim_leake
  32. 32. #adprov @tim_leake
  33. 33. "While were a 130 year old humanitarian organization, were also made of up human beings. Thanks for not only getting that but for turning our faux pas into something good."#adprov @tim_leake
  34. 34. Rule #4: Find the Game Figure out what the audience responds to. Then, do more of it.#adprov @tim_leake
  35. 35. #adprov @tim_leake
  36. 36. #adprov @tim_leake
  37. 37. #adprov @tim_leake
  38. 38. #adprov @tim_leake
  39. 39. #adprov @tim_leake
  40. 40. Take Cues From Lean Startup Principles: • Work fast • Minimize waste • Expose ideas to real people early and often • Iterate in response to feedback • Scale successes#adprov @tim_leake
  41. 41. Let’s create lean advertising.#adprov @tim_leake
  42. 42. Yes, this is easier said than done. Here’s how you do it:#adprov @tim_leake
  43. 43. Rehearse.#adprov @tim_leake
  44. 44. It’s time to stop telling stories and start inspiring stories. thanks.#adprov @tim_leake

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