SpaceUpX about SpaceUp

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What are SpaceUp Unconferences, what is the history and how can you help to make SpaceUp grow? As presented at SpaceUpX at Ecole Polytechnique in Paris, November 2015

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Did you know that the largest corporate Twitter account is managed by the US Space Administration? The account has over 7 million followers, making it bigger than those of all Fortune 500 companies, except for a few social media companies. In addition NASA is running many other very popular Twitter accounts and it is a major influencer on almost all other social media channels. At the same time its social media budget is only a small fraction of that of many commercial corporations. There must be some lessons to be learned for other organizations here! As a government institution NASA depends on political and public support for its activities. In the early days this was an easy sell. The whole world watched the US compete with Russia in the space race, which was finally won when Neil Armstrong put his foot on the surface of the Moon, with millions of people from all over the world watching in awe. But after this historic win attention faded and space exploration became a commodity in the public eye. For several decades the budgets for space exploration decreased and NASA struggled to keep public attention. Until it started to experiment with social media. NASA became a global leader in public outreach through new digital channels and public interest for space is on the rise again. This success story has many great lessons for social media marketers. Please follow me into space to learn about social media on Earth!

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Presentation for the International Astronautical Conference in Beijing, China, September 2013. This paper describes the risks of solar maximum and space weather in general to space craft and terrestrial infrastructure. It is the final results of a research team project by students of the International Space University Space Studies Program 2013. Download the full report and executive summary at http://isulibrary.isunet.edu/opac/index.php?lvl=notice_display&id=8859

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