The document profiles Timothy Wooi, who has over 30 years of experience in Lean Management and is a certified Kaizen specialist and TPM facilitator. He provides consulting services related to Lean techniques and develops Tim's Waterfuel, an alternative fuel supplement that adds power while reducing CO2 emissions. He is also an NGO worker involved in prison and drug rehab programs.

1.  Principal Consultant for Lean Management.Principal Consultant for Lean Management.
Certified Kaizen Specialist & hands on TPMCertified Kaizen Specialist & hands on TPM
Facilitator with 30 over years workingFacilitator with 30 over years working
experience.experience.
 Provides Technical Consulting Services onProvides Technical Consulting Services on
Lean Equipment Fabrication, TPM, Kaizen,Lean Equipment Fabrication, TPM, Kaizen,
Cellular system & Moonshine set up.Cellular system & Moonshine set up.
 A Mechanical background & DIY handymanA Mechanical background & DIY handyman
who loves Green Living & outdoor activities.who loves Green Living & outdoor activities.
Builds most of his stuff by Recycling idleBuilds most of his stuff by Recycling idle
resources to eliminate waste and promoteresources to eliminate waste and promote
Green.Green.
 Develops Tim’s Waterfuel, an alternative fuelDevelops Tim’s Waterfuel, an alternative fuel
supplement using HHO Generator that addssupplement using HHO Generator that adds
power reducing Co2 emission.power reducing Co2 emission.
 An NGO Community worker for Prison, DrugAn NGO Community worker for Prison, Drug
Rehab and leader of CREST North (CrisisRehab and leader of CREST North (Crisis
Relieve & Training) Malaysia, an organizationRelieve & Training) Malaysia, an organization
that respond to Crisis & Floodthat respond to Crisis & Flood..
Timothy Wooi
Add: 20C, Taman Bahagia, 06000,
Jitra, Kedah
Email: timothywooi2@gmail.com
H/p: 019 4514007 (Malaysia)

2.  IntroductionIntroduction
 Consumer "Needs and Wants"Consumer "Needs and Wants"
ChangeChange
 Product Reaches The End Of ItsProduct Reaches The End Of Its
Product Life CycleProduct Life Cycle
 Product Is At The Maturity StageProduct Is At The Maturity Stage
Of Its Product Life CycleOf Its Product Life Cycle
 Environmental ChangesEnvironmental Changes
 All Products ExperiencingAll Products Experiencing
ProblemsProblems
 CompetitorsCompetitors
 All Products ExperiencingAll Products Experiencing
ProblemsProblems
 SummarySummary
New Product Development through Innovation

3.  Every business needs toEvery business needs to
innovate to stay ahead ofinnovate to stay ahead of
competitors.competitors.
 No business canNo business can
continue to offer thecontinue to offer the
same unchangedsame unchanged
product; otherwise salesproduct; otherwise sales
would decrease andwould decrease and
profits reduced.profits reduced.
 It helps you stay ahead ofIt helps you stay ahead of
the competitors. If you dothe competitors. If you do
not develop new productsnot develop new products
someone else will andsomeone else will and
steal all of yoursteal all of your
customers.customers.
Why we need NPD
Introduction

4. The complete process ofThe complete process of
bringing a newbringing a new productproduct toto
market.market.
-two parallel paths in the-two parallel paths in the
NPD process:NPD process:
One involves the ideaOne involves the idea
generation,generation, product designproduct design
and detail engineering &and detail engineering &
the 2nd involves marketthe 2nd involves market
research andresearch and
marketing analysismarketing analysis..
Companies typically seeCompanies typically see
NPD as the first stage inNPD as the first stage in
generating andgenerating and
comercializing new productcomercializing new product
within the overall processwithin the overall process
ofof
product life cycle managemenproduct life cycle managemen
used to maintain or growused to maintain or grow
their market share.their market share.
New Product Development (NPD)
Product
A set of benefits offered for exchange
-can be tangible (that is, something
physical you can touch)
- or intangible (like a service, experience,
or belief).

5.  Consumer "needs and wants"Consumer "needs and wants"
continuously change. Firmscontinuously change. Firms
should respond to theseshould respond to these
changes through their productschanges through their products
and services. Otherwiseand services. Otherwise
consumers will switch toconsumers will switch to
competitor products that satisfycompetitor products that satisfy
their "needs and wants".their "needs and wants".
 - consumers are becoming- consumers are becoming
more health conscious, forcingmore health conscious, forcing
companies to introduce lowcompanies to introduce low
sugar, salt and fat products.sugar, salt and fat products.
Consumer "Needs and Wants" Change
Coca-Cola Zero which contains
no sugar is a classic example of
new product development even
though Coca-Cola's already
contained diet coke. Both, no
sugar but they taste different.

6.  The product maybe at the endThe product maybe at the end
of its Product Life Cycle, so theof its Product Life Cycle, so the
company may introduce newcompany may introduce new
and improved updated versions.and improved updated versions.
Microsoft has done this byMicrosoft has done this by
moving from the Xbox to themoving from the Xbox to the
Xbox 360 and now Xbox 360Xbox 360 and now Xbox 360
limited editions allow Microsoftlimited editions allow Microsoft
to refresh the product throughto refresh the product through
small changes.small changes.
Product Reaches The End Of Its Product Life Cycle

7.  The product might be at the maturity stage ofThe product might be at the maturity stage of
its Product Life Cycle and need modificationsits Product Life Cycle and need modifications
to stimulate an increase in sales. Nintendoto stimulate an increase in sales. Nintendo
have replaced its DSi console with the 3DShave replaced its DSi console with the 3DS
console which contains additional featuresconsole which contains additional features
such as an extra camera so that you can filmsuch as an extra camera so that you can film
in 3D, a 3D screen which doesn't requirein 3D, a 3D screen which doesn't require
glasses, a joystick and motion sensors.glasses, a joystick and motion sensors.
 by then 99% of single sales were throughby then 99% of single sales were through
downloads.downloads.
 New product development is an essentialNew product development is an essential
activity for all businesses. It helps you stayactivity for all businesses. It helps you stay
ahead of the competition. If you do notahead of the competition. If you do not
develop new products someone else will anddevelop new products someone else will and
steal all of your customers. The number ofsteal all of your customers. The number of
businesses that have gone into administrationbusinesses that have gone into administration
during the current world recessionduring the current world recession
demonstrate the importance of changedemonstrate the importance of change
management.management.

Product Is At The Maturity Stage Of Its Product
Life Cycle

8.  There may be environmental changes which theThere may be environmental changes which the
company wants to capitalise on. Music companiescompany wants to capitalise on. Music companies
are now selling more music via internet downloadsare now selling more music via internet downloads
than through traditional retail shops. Recordthan through traditional retail shops. Record
companies were pushed into selling music throughcompanies were pushed into selling music through
the internet following the success of the internetthe internet following the success of the internet
site Napster, which offered illegal music downloads.site Napster, which offered illegal music downloads.
In April 2006 the song "Crazy" by Gnarls BarkleyIn April 2006 the song "Crazy" by Gnarls Barkley
made history by becoming the first song to achievemade history by becoming the first song to achieve
the number one spot in the UK charts throughthe number one spot in the UK charts through
music download sales only. In March 2011 Mercurymusic download sales only. In March 2011 Mercury
Records stopped releasing singles on CD as byRecords stopped releasing singles on CD as by
then 99% of single sales were through downloads.then 99% of single sales were through downloads.
 New product development is an essential activityNew product development is an essential activity
for all businesses. It helps you stay ahead of thefor all businesses. It helps you stay ahead of the
competition. If you do not develop new productscompetition. If you do not develop new products
someone else will and steal all of your customers.someone else will and steal all of your customers.
The number of businesses that have gone intoThe number of businesses that have gone into
administration during the current world recessionadministration during the current world recession
demonstrate the importance of changedemonstrate the importance of change
management.management.

Environmental Changes

9.  Competitors may force change. This isCompetitors may force change. This is
very apparent in the technologyvery apparent in the technology
market, where new products aremarket, where new products are
constantly being introduced to a targetconstantly being introduced to a target
market that welcomes change andmarket that welcomes change and
innovation. Technology consumersinnovation. Technology consumers
are not afraid to try new products, inare not afraid to try new products, in
fact they often want the latest gadgetfact they often want the latest gadget
to show to friends and colleagues. If ato show to friends and colleagues. If a
product is successful then competitorsproduct is successful then competitors
will attempt to develop similarwill attempt to develop similar
products. In fact Google say that theyproducts. In fact Google say that they
developed the Android operatingdeveloped the Android operating
system to prevent the technologysystem to prevent the technology
market for products such as mobilemarket for products such as mobile
phones and tablets being dominatedphones and tablets being dominated
by one supplier.by one supplier.

Competitors

10.  If all of your products areIf all of your products are
experiencing poor sales orexperiencing poor sales or
suffering from a negativesuffering from a negative
reputation it is time to changereputation it is time to change
your product offering. In 2001your product offering. In 2001
the introduction of the Pod MP3the introduction of the Pod MP3
player reversed the fortunes ofplayer reversed the fortunes of
Apple Computers. Since thenApple Computers. Since then
Apple has introduced theApple has introduced the
successful iPhone and iPadsuccessful iPhone and iPad
and increased its share priceand increased its share price
from $9.07 per share (Octfrom $9.07 per share (Oct
2001) to over $400 per share2001) to over $400 per share
All Products Experiencing Problems

11.  New product development isNew product development is
an essential activity for allan essential activity for all
businesses. It helps you staybusinesses. It helps you stay
ahead of the competitors. Ifahead of the competitors. If
you do not develop newyou do not develop new
products someone else willproducts someone else will
and steal all of yourand steal all of your
customers. The number ofcustomers. The number of
businesses that have gonebusinesses that have gone
into administration during theinto administration during the
current world recessioncurrent world recession
demonstrate the importancedemonstrate the importance
of change management.of change management.

Summary

12. We know how to build, useWe know how to build, use
electricity, drive big cars, runelectricity, drive big cars, run
huge machines, invent fuelhuge machines, invent fuel
guzzling spaceships, but…guzzling spaceships, but…
We have grossly failed toWe have grossly failed to
secure our future or even plansecure our future or even plan
for it byfor it by ignoring the signs
Mother Nature has been
throwing at us.
We fail to instill small measuresWe fail to instill small measures
like Reducing, Reusing &like Reducing, Reusing &
Recycling to go GreenRecycling to go Green
reducing our Carbonreducing our Carbon
FootprintsFootprints..
Why NPD Innovation is Green focused
Simple: To
balance back the Carbon Cycle!

13. Take paper for example Paper.Take paper for example Paper.
•• Every ton of paper recycled savesEvery ton of paper recycled saves
- around 13 trees- around 13 trees
- 2.5 barrels of oil- 2.5 barrels of oil
- 4100 kWh of electricity ( 70%- 4100 kWh of electricity ( 70%
less energy to produce fromless energy to produce from
recycled paper )recycled paper )
- 31,780 liters of water- 31,780 liters of water
•• Every ton of paper at landfillEvery ton of paper at landfill
produces lea chate whichproduces lea chate which
contaminates groundwater andcontaminates groundwater and
produces methane gas with 21Xproduces methane gas with 21X
higher than CO2.higher than CO2.
RecycleRecycle
Recycling delivers significant environmental benefits through avoidedRecycling delivers significant environmental benefits through avoided
use of virgin materials and reduced energy use in production of theuse of virgin materials and reduced energy use in production of the
required materials.required materials.

14. Projects from Recycle materialsProjects from Recycle materials
BeforeBefore InIn
processprocess
AfterAfter
AfterAfterInIn
processprocess
BeforeBefore

15. Projects from Recycle materialsProjects from Recycle materials
BeforeBefore InIn
processprocess
AfterAfter
A self sustain solar/windA self sustain solar/wind
power generator to powerpower generator to power
computers whole day.computers whole day.
Energy from Wind & theEnergy from Wind & the
Sun to charge a bank ofSun to charge a bank of
batteries and runningbatteries and running
Energy Efficient LEDEnergy Efficient LED
lighting to power yourlighting to power your
homes to add valuehomes to add value..

16. Electric Hybrid Tricycle from Recycle BicyclesElectric Hybrid Tricycle from Recycle Bicycles
BeforeBefore InIn
processprocess
AfterAfter

17. Designed with 3 Power modes that can be individually selected to suitDesigned with 3 Power modes that can be individually selected to suit
personal preference.personal preference.
1.Human mode: Pedal cycling with 5 gears for muscles toning up & burning1.Human mode: Pedal cycling with 5 gears for muscles toning up & burning
of waste cholesterol! (2 motors switched off).of waste cholesterol! (2 motors switched off).
2.Electric assisted mode: For light exer-cycling & climbing hills or light2.Electric assisted mode: For light exer-cycling & climbing hills or light
peddling on high speed cruising (1 motor switch on ).peddling on high speed cruising (1 motor switch on ).
3.Full Electric power for high speed riding at 24 km/hr! (both motors3.Full Electric power for high speed riding at 24 km/hr! (both motors
switched on). This Tricycle is equipped with Amp meter, Volt meter andswitched on). This Tricycle is equipped with Amp meter, Volt meter and
protected by a resettable fuse. The meters shows current battery conditionprotected by a resettable fuse. The meters shows current battery condition
and available power to help you plan your distance.and available power to help you plan your distance.
Alternative to hybrid Cars
Timmy Green Tricycle
A dual power assisted ElectricA dual power assisted Electric
recumbent Tricycle built fromrecumbent Tricycle built from
idle household parts, isidle household parts, is
environmentally friendly, noenvironmentally friendly, no
petrol required, no emissions,petrol required, no emissions,
uses solar rechargeable batteriesuses solar rechargeable batteries
& combines human power to& combines human power to
upkeep your health!upkeep your health!
(Range is typical 50km with a full(Range is typical 50km with a full
8 hr home charge topped up by Solar8 hr home charge topped up by Solar
power while riding)power while riding)

18. Water with soda in an ElectrolyserWater with soda in an Electrolyser
produces HHO gas when fed withproduces HHO gas when fed with
Electricity. This gas is used toElectricity. This gas is used to
supplement gasoline. It increasesupplement gasoline. It increase
your vehicle's fuel efficiently as ityour vehicle's fuel efficiently as it
burns to improve emissions andburns to improve emissions and
save you money.save you money.
Installing TimInstalling Tim’’s Waterfuel- a HHO gass Waterfuel- a HHO gas
generator that burns with air fuelgenerator that burns with air fuel
mixture ,lessen dependency onmixture ,lessen dependency on
gasoline, save cost, improve powergasoline, save cost, improve power
and most of helps save environmentand most of helps save environment
..
How to Green your Car using alternativeHow to Green your Car using alternative
Fuel supplementFuel supplement
Use Tim’s Waterfuel, a HHO gas supplimentUse Tim’s Waterfuel, a HHO gas suppliment

19. Convert Your Car to Run on Water andConvert Your Car to Run on Water and
gas to save on fuel cost and stopgas to save on fuel cost and stop
harmful CO2 pollutants throughharmful CO2 pollutants through
unburnt fuel!unburnt fuel!
Running your car with supplementalRunning your car with supplemental
alternative HHO gas generated whilealternative HHO gas generated while
you drive,you drive,
- increases fuel efficiencyincreases fuel efficiency
- Improve fuel costsImprove fuel costs
- and reduce Co2 emissions.and reduce Co2 emissions.
DIY AlternativesDIY Alternatives
Create your own Water hybrid CarCreate your own Water hybrid Car

20. Cycling is a Green energy-Cycling is a Green energy-
efficient, pollution free,efficient, pollution free,
convenient, economic,convenient, economic,
healthy and quick mode ofhealthy and quick mode of
transport over shorttransport over short
distances.distances.
Cycling to Go GreenCycling to Go Green
Cycling allows you to get exercise during
your normal day and leaves no Carbon foot
prints the environment.
In Kedah & Penang, we have big CyclingIn Kedah & Penang, we have big Cycling
clubs that campaign for a Cycling laneclubs that campaign for a Cycling lane

21.  A folding bicycle folds intoA folding bicycle folds into
a small compact, easy toa small compact, easy to
transport or store. It can betransport or store. It can be
easily carried intoeasily carried into
buildings, workplace orbuildings, workplace or
public transportationpublic transportation
(facilitating mixed-mode(facilitating mixed-mode
commutingcommuting
 The folding mechanismsThe folding mechanisms
are engineered withare engineered with
design offering a foldingdesign offering a folding
speed, ease, compactness,speed, ease, compactness,
weight, durability and price.weight, durability and price.
Folding bikesFolding bikes
Tim’s compact bikeTim’s compact bike

22.  A folding bicycle folds intoA folding bicycle folds into
a small compact, easy toa small compact, easy to
transport or store. It can betransport or store. It can be
easily carried intoeasily carried into
buildings, workplace orbuildings, workplace or
public transportationpublic transportation
(facilitating mixed-mode(facilitating mixed-mode
commutingcommuting
 The folding mechanismsThe folding mechanisms
are engineered withare engineered with
design offering a foldingdesign offering a folding
speed, ease, compactness,speed, ease, compactness,
weight, durability and price.weight, durability and price.
Homebuilt recycle Folding bikesHomebuilt recycle Folding bikes

23. Recycle from outgrown BikesRecycle from outgrown Bikes
BeforeBefore InIn
processprocess
AfterAfter

24. Timmy Green Recumbent fromTimmy Green Recumbent from
Recycle BikesRecycle Bikes
BeforeBefore InIn
processprocess
AfterAfter

25. Innovative Creation
Innovative Creation has almost
limitless possibilities. Start with
recycle Furniture & Energy
efficient compact fluorescent
(CFL) or even LED lightings.
Lean Electrisave slowly stores energy
and releases it when you turn on Air-
cons, fridge, lightings and motor
operated devices to reduce pulling of
energy from TNB!

26. Green Power on the GoGreen Power on the Go
BeforeBefore InIn
processprocess
AfterAfter
A Solar & dynamoA Solar & dynamo
assisted Charger toassisted Charger to
power your gadgets onpower your gadgets on
the go using Sciencethe go using Science
knowledge, Down hillknowledge, Down hill
coasting and Freecoasting and Free
Energy form the sun!Energy form the sun!
Green, EnvironmentGreen, Environment
friendly without Zerofriendly without Zero
Carbon footprints!Carbon footprints!

27. Bicycle all in 1 Tools
Innovative ,Creative & Green Projects

28. Home built Penny Farthing & Safety Bicycle
Innovative ,Creative & Green Projects

29. 2 to 3 Wheel Conversion kit
Innovative ,Creative & Green Projects

30. Home built Camper Van
Innovative ,Creative & Green Projects

31. Lean Night light cum Mosquito Repeller
Innovative ,Creative & Green Projects

32. Compact portable Alcohol Stove
Innovative ,Creative & Green Projects

33. Portable Hot /Cold Shower
Innovative ,Creative & Green Projects

34. Rifle Style DSLR anti-shake
Shutter Release
Innovative ,Creative & Green Projects

35. My Room On Top Of The Stairs
Other Innovative ,Creative & Green Projects

36. Other Innovative ,Creative & Green Projects
BeforeBefore
BeforeBefore
InIn
processprocess
InIn
processprocess
AfterAfter
AfterAfter

37. Other Innovative ,Creative & Green Projects
Compact Portable DSLR Tripod

38. Portable solar charge Power Supply
Other Innovative ,Creative & Green Projects

39. Our Challenge towards a
Sustainable Lifestyle
Our challenge
The Earth cannot support an endless increase
in human consumption. In fact, for everyone on
the planet to live like the average European, it
would require the resources of three Earths.
This over consumption of natural resources is
creating problems ranging from climate change
and deforestation to biodiversity loss, water
shortages, toxic pollution, rising sea levels and
war (and if that isn’t enough to raise the alarm,
the potential for global economic collapse).
The dilemma is that as few of us see these
problems in our daily lives, and as addressing
them will require we reduce our consumption,
we tend to ignore them. But these issues can
no longer be ignored. If we do not rapidly adopt
sustainable lifestyles, our civilization will soon
be at risk.

40.  Principal Consultant for Lean Management.Principal Consultant for Lean Management.
Certified Kaizen Specialist & hands on TPMCertified Kaizen Specialist & hands on TPM
Facilitator with 30 over years workingFacilitator with 30 over years working
experience.experience.
 Provides Technical Consulting Services onProvides Technical Consulting Services on
Lean Equipment Fabrication, TPM, Kaizen &Lean Equipment Fabrication, TPM, Kaizen &
Moonshine set up.Moonshine set up.
 Mechanical background & DIY handyman whoMechanical background & DIY handyman who
loves Green Living & Outdoor activities. Buildsloves Green Living & Outdoor activities. Builds
most of his stuff by Recycling idle resources tomost of his stuff by Recycling idle resources to
eliminate waste and promote Green.eliminate waste and promote Green.
 DevelopsDevelops Tim’s WaterfuelTim’s Waterfuel, an alternative fuel, an alternative fuel
supplement using HHO Generator that addssupplement using HHO Generator that adds
power reducing Co2 emission.power reducing Co2 emission.
 An NGO Community worker for Prison, DrugAn NGO Community worker for Prison, Drug
Rehab and leader of CREST North Malaysia, anRehab and leader of CREST North Malaysia, an
organization that respond to Crisis & Floodorganization that respond to Crisis & Flood..
Timothy Wooi
Add: 20C, Taman Bahagia, 06000,
Jitra, Kedah
Email: timothywooi2@gmail.com
Office: 04 9171476
H/p: 019 4514007 (Malaysia)

41. Why I go green
As a keen DIY person, I love innovative Green devices
that do neat things utilizing your own energy at the
same time saving the environment.
I only buy or build gadgets that can pay for
themselves and saves the environment over the long
haul. This usually means I look for alternative energy-
efficient gadgets.
What’s nice is, many of these gadgets that adds
value, saves money in the long run as well as make a
great impact on saving the Environment.
Please email me timothywooi2@gmail.com if you
wish to have a soft copy of this slide.
Thank you for you time in the pursuit of Going
Green the Creative & Innovative way!