The tracemobi system provides powerful marketing analytics metrics for mobile app marketers worldwide, these metrics enable you to create an informed strategy based on user engagement, in-app events and retention.

1. Leading Marketing
& Analytic Platform
Presented by
Tala Cao
August 2014
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2. About TraceMobi
TraceMobi is the leading marketing and analytic platform
for mobile and web apps. TraceMobi works with some of
famous companies, like Baidu, Redbus, Newshunt and OLX,
helping them create great experiences for their customers
and maximizing profitability, engagement, lifetime value,
and loyalty. TraceMobi’ has offices in Netherland, China
and Singapore.
Learn more at http://www.tracemobi.com.
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3. App Global Marketing
More and more money is being spent by consumers in
apps, and mobile is becoming the revenue channel we’ve
expected it to be for past few years.
• US
• China
• Vietnam
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4. Free Traffic
• Organic Traffic
• SNS relationship Recommendation
 Good Product
 Friend Competitions/Share Value
• Cross Promotion
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5. Campaign Optimization
CPC
Google Admob/adwords,
Twitter, Inmobi, Airpush,
Millennial Media, Leadbolt,
Buzzcity, mobfox, hundreds
of CPC channels. What you
need to do is to OPTIMIZE
traffic to your own, to
TARGET the right Audience.
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6. Campaign Optimization
CPA
Advertisers prefer CPA, because they don’t need to care
about the optimization operation, which requires more
human power investment and more time for the team to
study the optimization skills.
CPA media sources:Startapp, Mobvista, many affiliate networks
like mobpartner, neverblue… hundreds of CPA channels.
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7. Campaign Optimization
CPC/CPI/CPA/CPM/CPT Campaign
• It’s an easy way to gain users but spending money.
• You can obtain lots of users in a short time.
• Most mobile game advertisers spend 30-40% of their revenue on
CPC/CPA campaigns.
• For Mobile Games, you just need to calculate your ROI, users
lifetime value, users retention, Average Revenue Per User.
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8. TraceMobi Advantages
• A very strong hand to study the user quality of
different kinds of media source.(CPC, CPA, CPM,
CPT ad network)
• It is easy to use and provides strong functions to
know all kinds of user behaviors, and the quality
of each media source.
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9. Going Beyond Downloads
Today, nearly 22% of apps downloaded are never
used more than once.
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10. Right Analytics
Developers, marketers, sales executives, and even business
owners might all have slightly different goals in mind, so
take the time to answer some questions around why you
launched the app:
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11. App Promotion
The Need for Mobile Metrics
• Conversion Rate
Click to Install
• LTV
Retention: is measured as the percentage of users who return to your
app based on the date of their first visit.
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12. Our Platform Function
• Real-time Analysis
• Powerful Events
• Data Export And API Access
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13. Real–time Analysis
• Clicks
• Installation
• CVR
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14. In-App Event
Measuring in-app events with TraceMobi to understand
how your audience interacts with your mobile app directly
impacts your ability to build effective and profitable
advertising campaigns.
By analyzing the interactions that users have with your app,
you can:
• Enable Re-Targeting
• Understand Your App’s Audience
• Analyze and Optimize Retention
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15. Powerful Event
Unlimited Customized Event
Example:
• Opens
• Registrations
• Purchases
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16. Reasonable Price
TraceMobi: ONLY pay for channel attributed
installs (non-organic). Organic installs, clicks,
API access are all FREE.
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17. TraceMobi Price
• Non-Organic：Installs generated from TraceMobi tracking links or
partners installs.
• Organic: Installs generated organically.
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18. Other Price
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19. Thank You
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