2. About your presenter
• Tina Arnoldi
• Mount Pleasant resident since 2000
• 360InternetStrategy.com
• Google Partner
• Consultant and Trainer
• Analytics and AdWords qualified
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19. Now what?
• You are searchable online.
• People click on your result and visit your
website.
• But what are they doing once they get on
your site?
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21. Why use it?
• See which marketing efforts are
working
• Look for traffic patterns & trends
• Learn which referral sources are
useful
• See where people leave the site
• Oh.. And it’s free 21
27. Traffic
• How do people find you?
• Does behavior change
based on the source?
• Is it behavior you expect?
• If it’s positive, you may
want to put more resources
into that traffic source.
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31. Landing Pages
• What pages are acting as the intro to
your site?
• Can they be improved?
• Is your important messaging there?
• Are your top landing pages also your
top exit pages?
• Is there a call-to-action?
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