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Your web presence is important

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Tina Arnoldi, MA, LPC
Tina Arnoldi, MA, LPC
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The importance of a web presence. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
AGENDA • You need a web site • Online giving • Social media • Mobile • Channels • Google Alerts • Privacy • Google Analytics • Blogging • Google AdWords • Eventbrite 2
Yes, we will be done by 12:30pm. 3
You need a web site • It doesn’t have to be expensive. • Buy your name now. • Make sure you own it. • Forward it to Facebook short-term. • WordPress as an option. • Weebly? • Free hosting with Dream Host. 4
Social Media • If you can only do one channel, use Facebook. • 800 million people • Events • Viral 5
Other channels 6
Privacy 7
Blogging • Free • Have a reason • Start slow • Comment on others • Guest authors Shameless promotion  http://blog.tinaarnoldi.com 8
Eventbrite • Free • Public • Searchable 9
Online giving • Make it an option for your donors. • Don’t make it hard! (ex. Registration) • Read the fine print. • Rates vary • 2.9% • 2.2% plus 30 cents 10
Mobile • Pay attention • Optimized web site • Resources • http://www.mgivefoundation.org/ • $500k+, $500/month • http://mobipledge.com/ 11
Google Alerts • What are people saying about… • Your nonprofit • Your issues • You! 12
E-newsletter • Don’t assume everyone wants it. • Have a way to unsubscribe. • Are people reading it? (html/text) • Do they click your links? (Google Analytics) • Vary your subject lines. • Have a (fairly) consistent schedule. 13
Google Analytics Is anyone visiting your web-site? If so, what are they doing while they are there? How did they find you? 14
Start with your questions • Are people clicking links in my e-mail newsletters? • Are there referral partners I can cultivate? • Are people bouncing on a key page? • Is my AdWords campaign driving useful traffic? • Why do I even have a website? 15
Google Analytics - Home Page Dashboard • Info at a glance • Keep in context • Can customize 16
Google Analytics - Standard Reporting 17
Google AdWords for Nonprofits • Target location • $1.00 max bid • “Long tail” keywords • Daily budget of $329 • Must actively manage • Can take 5 months for approval 18
AdWords connects to Analytics 19
Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hub www.palmettotechnology.org 20
You need to be online…. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 21

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Your web presence is important

  • 1. The importance of a web presence. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
  • 2. AGENDA • You need a web site • Online giving • Social media • Mobile • Channels • Google Alerts • Privacy • Google Analytics • Blogging • Google AdWords • Eventbrite 2
  • 3. Yes, we will be done by 12:30pm. 3
  • 4. You need a web site • It doesn’t have to be expensive. • Buy your name now. • Make sure you own it. • Forward it to Facebook short-term. • WordPress as an option. • Weebly? • Free hosting with Dream Host. 4
  • 5. Social Media • If you can only do one channel, use Facebook. • 800 million people • Events • Viral 5
  • 8. Blogging • Free • Have a reason • Start slow • Comment on others • Guest authors Shameless promotion  http://blog.tinaarnoldi.com 8
  • 10. Online giving • Make it an option for your donors. • Don’t make it hard! (ex. Registration) • Read the fine print. • Rates vary • 2.9% • 2.2% plus 30 cents 10
  • 11. Mobile • Pay attention • Optimized web site • Resources • http://www.mgivefoundation.org/ • $500k+, $500/month • http://mobipledge.com/ 11
  • 12. Google Alerts • What are people saying about… • Your nonprofit • Your issues • You! 12
  • 13. E-newsletter • Don’t assume everyone wants it. • Have a way to unsubscribe. • Are people reading it? (html/text) • Do they click your links? (Google Analytics) • Vary your subject lines. • Have a (fairly) consistent schedule. 13
  • 14. Google Analytics Is anyone visiting your web-site? If so, what are they doing while they are there? How did they find you? 14
  • 15. Start with your questions • Are people clicking links in my e-mail newsletters? • Are there referral partners I can cultivate? • Are people bouncing on a key page? • Is my AdWords campaign driving useful traffic? • Why do I even have a website? 15
  • 16. Google Analytics - Home Page Dashboard • Info at a glance • Keep in context • Can customize 16
  • 17. Google Analytics - Standard Reporting 17
  • 18. Google AdWords for Nonprofits • Target location • $1.00 max bid • “Long tail” keywords • Daily budget of $329 • Must actively manage • Can take 5 months for approval 18
  • 19. AdWords connects to Analytics 19
  • 20. Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org Palmetto Technology Hub www.palmettotechnology.org 20
  • 21. You need to be online…. Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 21