11. It requires a fundamental change in how
marketers thinks.
12. It all starts with your customers.
Consumer behaviour is shifting.
13. Be where your customers are.
Their media habits are changing.So must your strategy.
Nielsen Online Internet and Technology Report,2009
14. According to Forrester Research,most
consumer’s first interaction with a brand is
now happening online.*
* AdAge.com, As the Lines Blur,Digital Agencies Are Taking Lead
25. • Concept:classified job ad
• Driven by technology (social media,UGC)
• Engaging and relevant to‘Holiday Seekers’target audience
• 36,648 applications from 201 countries
• 610 hours of video content promoting the product
• 52,500,000 listings, 231,355 blogs and 43,600 news stories
• Over $US100 million in media coverage
Source:Tourism Queensland,2009
26. “Successful companies must be more like Dale
Carnegie and less like David Ogilvy; listening
first,selling second.“
- Erik Qualman,Socialnomics