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People who matter                                                                          Personalising Brand
                                                                       Talking                                          Music
                        CEO/Politican
                     get closer to the big                                                                         small business
                          influencers                                                                               friendly brands
                    e.g. @KevinRuddPM                                                                              brand hijacking
                                                                  Interactive News:
                                                                                                               e.g. @StephenConroy
                                                                     Recruitment
                                                                                                                    @snobscrilla
                                                               Newsroom with Feedback
                                                                                                                 @Afficionados_HH
                                                                e.g. @marie_claire_au
                       Broadcast                                     @mumbrella
                       RSS News                                      @s2mDigital                                Shared community




                                                                                                                                     2 way interaction
1 way interaction




                        Celebrity                                                                                  experience:
                     e.g. @abcnews                                                    Advice & Tips                Conferences
                    @Jessicaveronica                                             Connecting communities             TV shows
                                                                                 e.g. @qftravelinsider           Common interest
                                             Promos & competitions               @sydney_sider                    e.g. @adtech
                                                 Brand building                                                   @insightSBS
                                                   Sampling
                                                e.g. @ispyLevis                              Echo Chamber
                                                                                                                 Customer Service
                                                @hp_touchsmart                                   Hashtags
                                                                                                                e.g. @BigPondTeam
                                                                                             Internet memes
                                                                                              social objects
                                                                                              the Hive Mind
                             Monitoring brands
                                                                                            e.g. #chkchkboom
                     any brand whether on or not on Twitter



                    www.digitaltip.com.au
                                                                     Listening

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  • 1. People who matter Personalising Brand Talking Music CEO/Politican get closer to the big small business influencers friendly brands e.g. @KevinRuddPM brand hijacking Interactive News: e.g. @StephenConroy Recruitment @snobscrilla Newsroom with Feedback @Afficionados_HH e.g. @marie_claire_au Broadcast @mumbrella RSS News @s2mDigital Shared community 2 way interaction 1 way interaction Celebrity experience: e.g. @abcnews Advice & Tips Conferences @Jessicaveronica Connecting communities TV shows e.g. @qftravelinsider Common interest Promos & competitions @sydney_sider e.g. @adtech Brand building @insightSBS Sampling e.g. @ispyLevis Echo Chamber Customer Service @hp_touchsmart Hashtags e.g. @BigPondTeam Internet memes social objects the Hive Mind Monitoring brands e.g. #chkchkboom any brand whether on or not on Twitter www.digitaltip.com.au Listening