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Jeff Gomez: The Power of Transmedia Storytelling

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Jeff Gomez explains dynamic techniques to access your audience in the digital age, at Power to the Pixel's annual Cross-Media Forum in London, Oct 2011

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Jeff Gomez: The Power of Transmedia Storytelling

  1. 1. @ Jeff_Gomez
  2. 2. THE POWER ofTRANSMEDIASTORYTELLING:Dynamic Techniques to AccessYour Audience in the Digital Ageby Jeff Gomez
  3. 3. by Ernest Cline
  4. 4. Transmedia NOW!!!"#$%&()"*!#+,-$!!+-#+%".$,/%0"$1,"&2+!3$!"4$.)"5,$6"$1,"!"#$%&()*!(+*"#$"$1,"#",-.)*!(+*"#$"$1,"/0)*!(+*".*#7$1#"8*9*!8")1-7"&-39*#"&")+-$!%"#7$187#:";7+"<,$=/+6"7&)"=++!"#7&#"#7+")#$,*+)".+"+!>$"%$!(#"%$"#7&#?"#7+"%$!(#"=+7&9+"#7+".&".+(9+"-$6+"#$"!++%"#7+6"#$"=+7&9+:
  5. 5. TRANSMEDIASTORYTELLINGGlobal Leaders"#$%&()#*+,--.%"/*#).*!"#$%&($)*%+,-*0.1.&23.%*$-0*3%20,4.%*25*(&26$&*#%$-/7.0$*.-#.%#$-7.-#*5%$-4)/./8
  6. 6. TRANSMEDIASTORYTELLINGGlobal Leaders@+"6&A*6*B+"#7+"9&/1+"$5"6&>$,"*!#+//+-#1&/"<,$<+,3+)"="9&)#/"+A<&!%*!8"#7+")#$,.$,/%)"&!%"="-$!)1/3!8"$!"7$."#$"+A#+!%"#7*)"!+."-$!#+!#"&-,$))"61/3</+"6+%*&"</&C$,6):
  7. 7. TRANSMEDIASTORYTELLINGGlobal Leaders@+"$D+,")#,&#+8*+)"5$,"#7+"</&!!*!8"&!%"*6</+6+!#&3$!"$5"8/$=&/"#,&!)6+%*&",$//$1#)0"=$#7"&-,$))"&//"%*9*)*$!)"$5"/&,8+"-$!8/$6+,&#+)"&)".+//"&)"#7+*,"/*-+!)++)"&!%"5&!"=&)+):
  8. 8. Transmedia Gives Us a New Way to...! Sell Stuff"E"F+)0"#7&#"*)"#7+"6$)#"-$66$!"&<</*-&#*$!" #$%&:::=1#"!$#"5$,"/$!8?! Control"E"G5"$1,")#$,"*)"%+)*8!+%"#$".$,H"&-,$))"61/#*</+" #$1-7<$*!#)0"$1"&,+"$=/*8+%"#$"+A+,#"*!5/1+!-+"$9+,"+&-7" +A#+!)*$!?! Take Equity"E"I+."6$%+/)"=1*/#"$!"&"#,&!)6+%*&"5$1!%&#*$!" &,+"8,&!#*!8"-,+&#$,)")#,$!8+,"5*!&!-*&/")#&H+)"*!"#7+*,"-,+&#*$!)?! Express Ourselves"E";7*)"*)"&"!+."5$,6"$5"&,#0",+J1*,*!8"!+." #<+)"$5"#+-7!$/$8"&!%"!+."6$%+)"$5"#7$187#:
  9. 9. Transmedia NOW!
  10. 10. Transmedia NOW!
  11. 11. Transmedia NOW!
  12. 12. Most Recent Adapters to Transmedia
  13. 13. Transmedia NOW!
  14. 14. J.K. Rowling Has Unlockedthe Harry Potter Universe 9,0.-4.*,/).%.0*-#2*$*5,&&:* -#.%$4;1.*.-1%2-7.-# +2<&-(*(1./*$,0.-4.*#).*5..&-(* #)$#*/).=/*&/#.--(*#2*#).7 >).:*<&&*)$1.*$-*73$4#*2-*)2<* #).*<2%&0*<&&*6.*0./(-.0
  15. 15. Pottermore Speaks to Millennialsin Their Native Tongue ?&2<-(*5%27*2-.*/4%..-*#2*$-2#).% @$754$#2-*12"&&()2"-+&*3*$-0*/24$&*7.0$ ".&5A.B3%.//2-*$-0*4277,-#:
  16. 16. Transmedia NOW!
  17. 17. There are four core steps toa transmedia world’s rollout:• Preparing for multi-platform by expanding your story world• Maintaining your IP with Transmedia Planning• Maximizing value by assembling a Franchise Clearinghouse• Building brand equity by validating audience participation
  18. 18. EstablishingAuthorship
  19. 19. Transmedia: New Business Models! Partnerships" K++<+,"*!9+)#6+!#)"L"8,+&#+,"+J1*#")#&H+ M*:+:0"<1=/*)7+,)0",+-$,%"/&=+/)0")$5#.&,+"-$6<&!*+)N I+.",1/+)"5$,"*!#+,!&#*$!&/"<&,#!+,)7*<) M*:+:0"O&!&%*&!"/&.)?"P,&B*/0"Q1,$<+"&//"!++%"+A<+,#)N! Contracts" K+#&*/+%0",+&/*)#*-"</&!)"-$66&!%",+)<+-#"R"<&,#*-*<&#*$! G5".+"&,+".$,H*!8"7&,%+,0".+"%+)+,9+"6$,+ I+."9*)*$!&,"S$-H"T#&,)
  20. 20. We All Have Our CORONDORS
  21. 21. W E CR E AT EWORLDS

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