MICHEL REILHAC: The birth of a language

•

0 likes•644 views

power to the pixel

Lifestyle Technology News & Politics

« A train getting into the station
at La Ciotat »
by Lumières brothers, 1896

Transmedia storytelling is
a BEHAVIOURAL language

Engagement & Participation are
the ENGINE of transmedia stories

Participants
Producers
Spectators
A changing audience structure

« People should have more privacy,
governments should have more
transparency »
Joy Ito, director MIT Media Lab

Phil Steele photo on « together »
(photo copyright Phil Steele)

More from power to the pixel

The Pixel Lab 2015 | What Are We Learning? - Michel Reilhac

power to the pixel

Of course it’s exciting when people offer you money to make your project, but in this fragmented world of cross-platform production, more often than not, you will be working with several funders, in different territories, for a variety of audiences, on many platforms, over extended periods of time. This cautionary tale uses case studies and personal experience to highlight the potential pitfalls of working on a large-scale cross-platform production and aims to provide strategies for creating a story-world that covers all the bases whilst keeping true to the heart of the project.

The Pixel Lab 2015 | Don't lose heart - Sean Coleman

power to the pixel

In the rapidly changing landscape between technology, art and entertainment, storytellers must begin to apply new strategies to integrate their narratives across an increasingly complex system. This lecture will better define key areas in narrative design such as story engine, user engagement, socialisation and immersion. It will lay out basic principles and challenges in creating these new narrative experiences.

The Pixel Lab 2015 | Designing the new narratives - Adam Sigel

power to the pixel

Well, not really. But if you want to be truly independent in your art and craft, you need to establish a business model that works for you and your company. Even in a world where audiences spend more time online than watching TV, financing digital and cross-media content is still a challenge. The entertainment industry is still organised in a silo structure and new, experimental and creative projects struggle to get the necessary funding. To succeed producing cross-media you need to understand the limitations and the opportunities available, from searching for available funding at the right places, to combining traditional and new sources of financing and working with brands and advertisers, without ever forgetting the potential international market. In the last decade, Nuno Bernardo was able to finance and produce iconic cross-media projects, from Sofia’s Diary to Beat Girl, that got awards and recognition but also generated the important revenues.

The Pixel Lab 2015 | It's all about the money - Nuno Bernardo

power to the pixel

The Pixel Lab 2015 | Commissioning Innovation - Voyelle Acker

power to the pixel

There’s so much a producer can do these days: create, finance, promote and distribute content across multiple platforms, media and channels. No longer do you have to rely on someone else’s ‘shop window’ to get your content seen. But in doing so we have to take responsibility for finding, connecting and activating audiences. Understanding context is key. It helps make content more engaging and relevant; it helps you weave your output into the lives of your users. However, it’s easy to paint a rosy picture of their attitude towards our offerings and the quality of the experience we provide. Mapping user journeys is a great way of realising the potential of your output reaching its intended audience. But how do we map the journey without turning it into a fairy tale?

The Pixel Lab 2015 | How does understanding more about my audience affect pro...

power to the pixel

Nick Fortugno looks at the way in which games and gameplay can be used to extend, monetise, and even incubate brands and stories. By looking at successful examples of transmedia that incorporate play into their storyworlds, Nick discusses how games create aesthetics and how that practice can be applied to larger brand strategies. From there, the talk explores how gameplay can fit into a larger transmedial strategy in a number of rules, from expanding the story’s access to new audiences to serving as an experimental platform for brand-new story properties.

The Pixel Lab 2015 | Extending story through play - Nick Fortugno

power to the pixel

We spend our time in digital, but the reality is that we’re all still struggling to make a living out of it. Where does the money come from, how is this structured, who can you talk to and what do you need to know? This session will take apart a successful commercial digital project (Sherlock: The Network) and look at where the money came from. We’ll then look at all the other funding options, from advertising to sponsorship to merchandise to subscriptions to affiliate revenue to app sales. We’ll look at the differences for factual versus fiction; games versus experiences; mobile versus web. Along the way we’ll touch on YOUR project and look to see what models might work for your cross-platform concepts.

The Pixel Lab 2015 | 'I Need a Dollar' - Where's your ROI? - Jennifer Wilson

power to the pixel

The publishing industry is going through massive disruption. The Big Six have become the Big Five – and Nielsen data shows that the global book market is decreasing year-on-year despite the tremendous growth of e-books. But it’s not all gloom and doom! There are success stories. Children’s publishing is exploding. And pockets of innovation, both in traditional publishing houses as well as in start-ups that are less a year old, are redefining what it means to be a book publisher. Format is no longer as important as story, and many publishers are actively looking to commission stories that span media platforms. Publishing professional Eric Huang leads us through a recent history of the industry to uncover the innovations springing up around the world. What sort of stories is the modern publisher looking for? What is the best way to approach them?

The Pixel Lab 2015 | Innovation in Book Publishing - Eric Huang

power to the pixel

The Pixel Lab 2015 | Dealing with Disputes: Who has the power - and when does...

power to the pixel

The Pixel Lab 2015 | Loc Dao's Lessons Learned in Interactive Documentary

power to the pixel

The Pixel Lab 2014_Sean Coleman_Are We Being Watched?

power to the pixel

The Pixel Lab 2014_Michel Reilhac_What Are We Learning?

power to the pixel

The Pixel Lab 2014_Adam Sigel_Understanding Narrative Techniques Across Platf...

power to the pixel

The Pixel Lab 2014_Alain Bieber_ARTE Creative

power to the pixel

The Pixel Lab 2014_Nuno Bernardo_Setting Up A Cross-Media Path To Success

power to the pixel

The Pixel Lab 2014_Eric Huang_Book Publishing For The 22nd Century

power to the pixel

The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

power to the pixel

The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 2

power to the pixel

The Pixel Lab 2014_Lance Weiler_Empathy, Story & Code - Part 1

power to the pixel

More from power to the pixel (20)