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THE PIXEL LAB 2010 - Steve Peters of No Mimes Media - Shattering the Fourth Wall with Social Media - How the Future Will Tell Stories

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power to the pixel
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Shattering the Fourth Wall with Social Media: How the Future Will Tell Stories Steve Peters Twitter: @vpisteve
Who is this guy??
Who is this guy??
Who is this guy??
Who is this guy??
Trans media Entertainment: Participatory Storytelling
Three Transmedia Types MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA ,[object Object],1: FRANCHISE TRANSMEDIA
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Three Transmedia Types ,[object Object],2: MARKETING TRANSMEDIA
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Three Transmedia Types ,[object Object],3: NATIVE TRANSMEDIA
Are there types? MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA MARKETING TRANSMEDIA FRANCHISE TRANSMEDIA NATIVE TRANSMEDIA
Why Transmedia? ,[object Object],[object Object],[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Finding Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience ,[object Object],[object Object],[object Object],[object Object],Social Media: Any channel we use to communicate to others in our everyday lives
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) Social Networking Sites benefits: ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) Social Networking Sites issues: ,[object Object],[object Object],[object Object],[object Object],[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Keeping Your Audience (cont’d) ,[object Object]
MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Audience Interaction ,[object Object],[object Object],[object Object],[object Object],[object Object]
10-minute Transmedia Experience
How it works ,[object Object],[object Object],Receive Package in Mail Activity Go To Website Activity YouTube Video Go To Website Call Phone Number Search Send E-mail Receive Reply E-mail Receive Surprise Phone Call Activity Receive Package in Mail Go To Website Call Phone Number Google Search YouTube Video Puzzle Puzzle Go To Website Send E-mail Receive Reply E-mail Receive Surprise Phone Call Puzzle
[object Object],[object Object],[object Object],MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Designing Transmedia
[object Object],[object Object],[object Object],[object Object],MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Designing Transmedia
Story is the key ,[object Object],[object Object]
Case Study: The Dark Knight’s ‘Why So Serious’ (42Entertainment)
Who is doing it? MEDIA MULTI MEDIA INTEGRATED MEDIA TRANS MEDIA Brands Books Games Film TV Web Causes Museums/Events Corporate
Case Study: Cisco’s ‘The Threshold’
The “Transmedia Experience” A fully themed experience utilizing every imaginable platform, designed to capture and engage an audience with a truly interactive narrative that they not only shape but feel like they are a part of.
Transmedia: How the future will tell stories
QUESTIONS
Thank you! Steve Peters [email_address] Twitter: @vpisteve

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