Market and Business Drivers for mobile application

1. Market and
Business Drivers
for Mobile
Application
K Senthil Kumar,
Assistant Professor,
Sri Eshwar College Of
Engineering,
Coimbatore – 641 202

2. Why Business needs App?

3. Why Business needs App?
 It’s a business differentiation tool,
 People always want update any time,
 4.2 bilion out of 6 bilion people use
toothbrush, 4.5 bilion use mobile phones.
 90% people today uses mobile to do day
to day task.
 Cost Effective marketing tool
 Pre product launch
 Allow customer to order products easily

4. How customers use Apps?
 For doing Mobile Banking
 Finding Local Business
 Finding Information
 Comparing Products
 Buying products
 To optimize mobiles
 Finally as torches