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C h a n n e l  C o n f l i c t,[object Object]
C h a n n e l  C o o p e r a t i o n,[object Object]
C h a n n e l  C o m p e t e t i o n,[object Object]
Channel Conflict:-,[object Object],[object Object]
 Channel conflict can also occur when there has been over production. This results in a surplus of products in the market place.
Newer versions of products, changes in trends, insolvency of wholesalers and retailers and the distribution of damaged goods also affect channel conflict. In this connection, a company's stock clearance strategy is of importance,[object Object]
Vertical Channel Conflict,[object Object],  Horizontal Channel Conflict,[object Object],Types of Channel Conflict,[object Object],Multichannel Conflict,[object Object]
Vertical Channel Conflict,[object Object],Types of Channel Conflict,[object Object]
Vertical Channel Conflict,[object Object]
Horizontal Channel Conflict:-,[object Object]
Multi Channel Conflict:-,[object Object],Example:-,[object Object],Online Store Like e-bay,[object Object],Example:-,[object Object],Exclusive Company Outlet,[object Object]
Causes Of Channel Conflict,[object Object],[object Object]
Unclear Roles & Rights
Differences In Perceptions
Intermediaries’ Dependence On The Manufacturer,[object Object]
Dilution & Cannibalization:-,[object Object],Marketers must be careful not to dilute their brands through inappropriate channels.,[object Object],Example : Calvin Klein, Reebok,[object Object]
Legal & Ethical Issues,[object Object]
Exclusive dealings often includes exclusive territorial agreements.,[object Object],Such practices increase dealer confidence & enthusiasm. Moreover it is perfectly legal.,[object Object],Some major brands adopt the policy of “Full-Line Forcing”.,[object Object],Although such tying agreements are not illegal, but somehow they lower the quality of the competition.,[object Object]
Funny Side of Channel Conflict,[object Object]
E – Commerce Marketing ,[object Object]
E-Purchasing,[object Object],E-Purchasing means companies decide to purchase goods, services, and information from various online suppliers. This in turn has saved millions of capital forthe companies.,[object Object],E-Marketing,[object Object],E-Marketing describes company efforts to inform buyers, communicate with them, promote & sell its products & services over the internet.,[object Object]
Pure-Click Companies,[object Object],Companies those have launched a web site without any previous existence as firm are called Pure-Click Companies.,[object Object],Example :- ,[object Object],Google, ebay(B2C), Alibaba(B2B),[object Object],Brick-and-Click Companies,[object Object],They are the existing companies that have added an online web site for information or e-commerce.,[object Object],Example:-,[object Object],Indiatimes(Bennett, Coleman & Co.),[object Object],Futurebazaar(Future Group),[object Object]

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Conflict,cooperation,competetion

Notas del editor

  1. Last Point : So it depends upon the relationship between the supplier and the channel partner. Whether the supplier pull out the dead/surplus stock from the market or forces the channel partner to sell surplus market.
  2. Conflicts between different levels within the same channel.Example : HUL came into a conflict with its distributors in Kerela on the issue of Commission
  3. when multiple channels are employed and distribution intensity increases, three profit threats may confront a retailer: sales cannibalizationmargin dilutioncustomer diversion
  4. Goal Incompatibility : When manufacturer and retailer have different set of goals to achieve.Unclear Roles & Rights : HP Example -> HP Sales force sales its PCs on credit but its licensed dealers may not do the same.Difference in Perception : For one person the glass is half filled, but for the other it is half empty.Intermediaries’ Dependence : Profit of intermediate dealers for example car dealers depends on the manufacturer’s product & pricing
  5. Co-Optation : It is an effort by one organization to win the support of the leaders of the other organization by including them in advisory counsils.
  6.  eCommerce, or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.
  7. Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device