SlideShare a Scribd company logo
1 of 6
ICRC Street Marketing
                  Communication Marketing Course
                       Prof. Marcel Saucet
                      Euromed Management


 Tiziano Tassi                                      Miriam Nagler
 Jacek Schab                                            Yordi Greb
 Carolin Konstandin                            Birute Markeviciute
                                                      Shafi Masudi
The concept

Objective
Sensibly people about the helpfulness of charity for
who really needs help

How
Surprising and shocking people by seeing well-
dressed people begging for money and giving out
tickets to understand and remember the message
Logistic
Place & Time
Rue Saint-Ferréol (the shopping street), Marseille, 14.30 h

Date
“Buy Nothing Day”
Saturday 28th November 2009
Tickets


                              “There are people who




                             “Other people really need


The website where find informations
Help can’t wait.

More Related Content

Viewers also liked

Analytics 101 (2016 Edition)
Analytics 101 (2016 Edition)Analytics 101 (2016 Edition)
Analytics 101 (2016 Edition)Ben Brooks
 
Clinical Co-Management Arrangements: Trends, Issues and FMV Considerations
Clinical Co-Management Arrangements: Trends, Issues and FMV ConsiderationsClinical Co-Management Arrangements: Trends, Issues and FMV Considerations
Clinical Co-Management Arrangements: Trends, Issues and FMV ConsiderationsCBIZ, Inc.
 
Physically challenged Indians who have made us proud
Physically challenged Indians who have made us proudPhysically challenged Indians who have made us proud
Physically challenged Indians who have made us proudN Pandya
 
What is Media Planning?
What is Media Planning?What is Media Planning?
What is Media Planning?360i
 
Taller de redaccion 2da semana
Taller de redaccion 2da semanaTaller de redaccion 2da semana
Taller de redaccion 2da semanaCarlos Mendez
 
Modulo maestria fisico parte 4
Modulo maestria fisico parte 4Modulo maestria fisico parte 4
Modulo maestria fisico parte 4Carlos Mendez
 

Viewers also liked (8)

Analytics 101 (2016 Edition)
Analytics 101 (2016 Edition)Analytics 101 (2016 Edition)
Analytics 101 (2016 Edition)
 
Clinical Co-Management Arrangements: Trends, Issues and FMV Considerations
Clinical Co-Management Arrangements: Trends, Issues and FMV ConsiderationsClinical Co-Management Arrangements: Trends, Issues and FMV Considerations
Clinical Co-Management Arrangements: Trends, Issues and FMV Considerations
 
Physically challenged Indians who have made us proud
Physically challenged Indians who have made us proudPhysically challenged Indians who have made us proud
Physically challenged Indians who have made us proud
 
What is Media Planning?
What is Media Planning?What is Media Planning?
What is Media Planning?
 
Dr.vijay prasad
Dr.vijay prasadDr.vijay prasad
Dr.vijay prasad
 
Taller de redaccion 2da semana
Taller de redaccion 2da semanaTaller de redaccion 2da semana
Taller de redaccion 2da semana
 
Modulo maestria fisico parte 4
Modulo maestria fisico parte 4Modulo maestria fisico parte 4
Modulo maestria fisico parte 4
 
Reboot! Or Burn out
Reboot! Or Burn outReboot! Or Burn out
Reboot! Or Burn out
 

More from Tiziano Tassi

Likealty | Loyalty Marketing tool for small shop & stores
Likealty | Loyalty Marketing tool for small shop & storesLikealty | Loyalty Marketing tool for small shop & stores
Likealty | Loyalty Marketing tool for small shop & storesTiziano Tassi
 
[Startup Weekend Brescia] Pitch Table Blind
[Startup Weekend Brescia] Pitch Table Blind[Startup Weekend Brescia] Pitch Table Blind
[Startup Weekend Brescia] Pitch Table BlindTiziano Tassi
 
Trenitalia FS Facebook Monitoring
Trenitalia FS Facebook MonitoringTrenitalia FS Facebook Monitoring
Trenitalia FS Facebook MonitoringTiziano Tassi
 
FIAT Facebook Monitoring
FIAT Facebook MonitoringFIAT Facebook Monitoring
FIAT Facebook MonitoringTiziano Tassi
 
Curricoolum, di loro chi sei - Ignite
Curricoolum, di loro chi sei - IgniteCurricoolum, di loro chi sei - Ignite
Curricoolum, di loro chi sei - IgniteTiziano Tassi
 
Social Media in Education (used by Students)
Social Media in Education (used by Students)Social Media in Education (used by Students)
Social Media in Education (used by Students)Tiziano Tassi
 
The rise of New Media Vs Old Media (FRA)
The rise of New Media Vs Old Media (FRA)The rise of New Media Vs Old Media (FRA)
The rise of New Media Vs Old Media (FRA)Tiziano Tassi
 
The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)Tiziano Tassi
 
La Selezione Aziendale dei Laureati - Career Day Parma 2010
La Selezione Aziendale dei Laureati - Career Day Parma 2010La Selezione Aziendale dei Laureati - Career Day Parma 2010
La Selezione Aziendale dei Laureati - Career Day Parma 2010Tiziano Tassi
 
Poseidon Plan - Atlantis Hotel
Poseidon Plan - Atlantis HotelPoseidon Plan - Atlantis Hotel
Poseidon Plan - Atlantis HotelTiziano Tassi
 
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]Tiziano Tassi
 
Personal Branding for students
Personal Branding for studentsPersonal Branding for students
Personal Branding for studentsTiziano Tassi
 
JP Morgan & Chase - OneBench IS Case
JP Morgan & Chase - OneBench IS CaseJP Morgan & Chase - OneBench IS Case
JP Morgan & Chase - OneBench IS CaseTiziano Tassi
 
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di Economia
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di EconomiaPresentazione Oikosmos 2009 - Università di Parma - Facoltà di Economia
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di EconomiaTiziano Tassi
 
Category Plan Latte Fresco PS
Category Plan Latte Fresco PSCategory Plan Latte Fresco PS
Category Plan Latte Fresco PSTiziano Tassi
 

More from Tiziano Tassi (17)

Likealty | Loyalty Marketing tool for small shop & stores
Likealty | Loyalty Marketing tool for small shop & storesLikealty | Loyalty Marketing tool for small shop & stores
Likealty | Loyalty Marketing tool for small shop & stores
 
[Startup Weekend Brescia] Pitch Table Blind
[Startup Weekend Brescia] Pitch Table Blind[Startup Weekend Brescia] Pitch Table Blind
[Startup Weekend Brescia] Pitch Table Blind
 
Trenitalia FS Facebook Monitoring
Trenitalia FS Facebook MonitoringTrenitalia FS Facebook Monitoring
Trenitalia FS Facebook Monitoring
 
FIAT Facebook Monitoring
FIAT Facebook MonitoringFIAT Facebook Monitoring
FIAT Facebook Monitoring
 
Curricoolum, di loro chi sei - Ignite
Curricoolum, di loro chi sei - IgniteCurricoolum, di loro chi sei - Ignite
Curricoolum, di loro chi sei - Ignite
 
Social Media in Education (used by Students)
Social Media in Education (used by Students)Social Media in Education (used by Students)
Social Media in Education (used by Students)
 
The rise of New Media Vs Old Media (FRA)
The rise of New Media Vs Old Media (FRA)The rise of New Media Vs Old Media (FRA)
The rise of New Media Vs Old Media (FRA)
 
The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)The rise of New Media Vs Old Media (ITA)
The rise of New Media Vs Old Media (ITA)
 
La Selezione Aziendale dei Laureati - Career Day Parma 2010
La Selezione Aziendale dei Laureati - Career Day Parma 2010La Selezione Aziendale dei Laureati - Career Day Parma 2010
La Selezione Aziendale dei Laureati - Career Day Parma 2010
 
Poseidon Keynote
Poseidon KeynotePoseidon Keynote
Poseidon Keynote
 
Poseidon Plan - Atlantis Hotel
Poseidon Plan - Atlantis HotelPoseidon Plan - Atlantis Hotel
Poseidon Plan - Atlantis Hotel
 
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]
Is it Authenticity or is it Marketing? Hunsk Case Study [D. Weinberger]
 
Personal Branding for students
Personal Branding for studentsPersonal Branding for students
Personal Branding for students
 
JP Morgan & Chase - OneBench IS Case
JP Morgan & Chase - OneBench IS CaseJP Morgan & Chase - OneBench IS Case
JP Morgan & Chase - OneBench IS Case
 
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di Economia
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di EconomiaPresentazione Oikosmos 2009 - Università di Parma - Facoltà di Economia
Presentazione Oikosmos 2009 - Università di Parma - Facoltà di Economia
 
Assemblea Oikosmos
Assemblea OikosmosAssemblea Oikosmos
Assemblea Oikosmos
 
Category Plan Latte Fresco PS
Category Plan Latte Fresco PSCategory Plan Latte Fresco PS
Category Plan Latte Fresco PS
 

Recently uploaded

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 

Recently uploaded (20)

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 

International Red Cross Street Marketing

  • 1. ICRC Street Marketing Communication Marketing Course Prof. Marcel Saucet Euromed Management Tiziano Tassi Miriam Nagler Jacek Schab Yordi Greb Carolin Konstandin Birute Markeviciute Shafi Masudi
  • 2. The concept Objective Sensibly people about the helpfulness of charity for who really needs help How Surprising and shocking people by seeing well- dressed people begging for money and giving out tickets to understand and remember the message
  • 3. Logistic Place & Time Rue Saint-Ferréol (the shopping street), Marseille, 14.30 h Date “Buy Nothing Day” Saturday 28th November 2009
  • 4. Tickets “There are people who “Other people really need The website where find informations
  • 5.