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What Kevin Spacey Taught Me About Content Marketing

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What Oscar award winning actor Kevin Spacey taught me about content marketing and why it's all about the story.

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What Kevin Spacey Taught Me About Content Marketing

  1. 1. WHAT KEVIN SPACEY TAUGHT ME ABOUT CONTENT MARKETING Jason Dutton-Smith @morethanroute66 1
  2. 2. IT’S ALL ABOUT THE STORY Jason Dutton-Smith @morethanroute66 2
  3. 3. HE TAUGHT US TO NOT JUST CREATE A STORY Jason Dutton-Smith @morethanroute66 3
  4. 4. BUT TO CREATE A GREAT STORY Jason Dutton-Smith @morethanroute66 4
  5. 5. 1. CONFLICT “Conflict creates tension, and tension keeps people engaged with your story. Our stories become richer and become far more interesting when they go against the subtle order of things to really achieve something different and unexpected.” Jason Dutton-Smith @morethanroute66 5
  6. 6. 2. AUTHENTICITY “Be mindful of falling into the trap of looking for keywords or quick hits to boost their ranking on Google. Stay true to your brand and true to your voice and audiences will respond to that authenticity with enthusiasm and passion.” Jason Dutton-Smith @morethanroute66 6
  7. 7. 3. THE AUDIENCE “The device and the length are irrelevant to the story – Audiences have spoken. They want stories! They’re dying for them. They’re rooting for us to give them the right thing. And they will talk about it, binge on it, carry it with them to the bus, and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly GIFs, and God knows what else about it and engage in with it with a passion and an intimacy that a blockbuster movie could only dream of.” Jason Dutton-Smith @morethanroute66 7
  8. 8. AND ALL WE HAVE TO DO IS GIVE THEM THE STORIES Jason Dutton-Smith @morethanroute66 8
  9. 9. FINAL WORD: “It’s the risk takers that are rewarded. “Go take some risks. “Tell your stories. Content marketing matters” Jason Dutton-Smith @morethanroute66 9
  10. 10. Jason Dutton-Smith @morethanroute66 10
  11. 11. Kevin Spacey Closing Keynote CMW Cleveland ch?v=NJnP2wsgnoA#t=236 Jason Dutton-Smith @morethanroute66
  12. 12. Jason Dutton-Smith @morethanroute66 12
  13. 13. @morethanroute66 Jason Dutton-Smith Jason Dutton-Smith @morethanroute66 13