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1960s

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1960s No experience Growing economy –> rise in living standards Unknown Mass media…. Little TV…. No phones Languages… Visa / entry Holidays / with pay Enablers + Inhibitors = Frustrated demand  TA + TO Solution.

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1960s

  • 1. 1960s No experience Growing economy –> rise in living standards Unknown Mass media…. Little TV…. No phones Languages… Visa / entry Holidays / with pay Enablers + Inhibitors = Frustrated demand  TA + TO Solution.