A short presentation to La Crosse Public School District on Social Media.

1. Social Media &
La Crosse Schools

2. The Question
“…how [can] social media tools could help the district
communicate with our parents and our greater
community.”

3. What Social Media Does
 Social media gives the La Crosse Public School
District an opportunity to engage students, parents
and the broader community in an interactive
conversation beyond what a traditional website
offers.
 When executed correctly social media reaches out
into the daily lives of target markets and creates a
long lasting relationship.
 Social Media has the potential to create digital
“word of mouth” that can reach potential students
and their parents.

4. Effective S.M. Policies
 Good policies
 Empower
 Encourage
 Distribute
 Separate personal from school
 Bad policies
 Hinder participation
 Limit creativity
 Over Centralize
 Train staff, provide easily understood and accessible
guides for teachers and students

5. So Let’s Have A Conversation!
 Make it fun!
 Be creative.
 Be informative.
 Be organic.
 Not one-sided. Listen!

6. Tools
There are a great many public and private social
networks. Each one offers different advantages and
challenges but here are a few that should be seriously
considered as by the school district:
 Facebook (page & School Groups)
 Twitter (sport feeds?)
 Pinterest
 FourSquare (offers chances to play and be
creative)
 YouTube (or other video sharing sites)
 Wherever your audience is at.

7. Build a relationship!
 Tell stories – Video, Audio, links to blog posts &
newsletters and other websites.
 Share important but relevant information
 Share good news (stay positive)
 Play games and get interactive, not passive.
 Be multi-channel so you can go where they are.

8. Managing Multi Channels
There are also online & software tools that will allow
multiple properties to be managed more effectively
from a single dashboard, as well as tools that will
provide statistic and analytical data, that can be
explored further.

9. Think Marathon
 Creating an effective social media program will
require a constant process of reevaluating
efforts, taking risks and supporting the social
media team.
 It will also require a commitment to a
marketing/promotions plan that reaches out to all
stakeholders.
 You can never stop learning or experimenting or
you will be left behind.
 You must think long term! Remember that students
will eventually become community members so
build a relationship that will last.

10. Choice
A strong social media outreach program can be an
effective part of the district’s goal of becoming the
“schools of choice” for our region.

11. Thank You!
I look forward to the opportunity
of joining the La Crosse public
School District team!
Presentation By
Timothy A. Keneipp