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Next Practices for Integrating Facebook Into Your PR / Marketing

Presentation on "5 Next Practices for Integrating Facebook" by Tim Marklein (@tmarklein), Technology & Analytics Practice Leader at WCG (@wcgworld). Presented at PR News Facebook Conference in San Francisco August 9, 2011. Covers key next practices for organizations embracing Facebook, so they can better leverage Facebook and other social channels as part of their marketing, public relations, customer service, recruiting, e-commerce and other business initiatives.

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Next Practices for Integrating Facebook Into Your PR / Marketing

  1. 1. 5 Next Practices forIntegrating FacebookTim Marklein, @tmarkleinPR News Facebook ConferenceSan Francisco, August 9, 2011
  2. 2. 7.5Contents are proprietary and confidential.
  3. 3. NEXT PRACTICES Pick an outcome, any outcome “Fans First” Engage me, don’t just impress me Anticipate actual conversationAnalyze, optimize & experiment often
  4. 4. Pick an outcome, any outcomeContents are proprietary and confidential.
  5. 5. “Fans First”Contents are proprietary and confidential.
  6. 6. Engage me, don’t just impress meContents are proprietary and confidential.
  7. 7. Engage me, don’t just impress meContents are proprietary and confidential.
  8. 8. Anticipate actual conversationContents are proprietary and confidential.
  9. 9. Analyze, optimize & experiment often é 41% Daily Consumer Conversations é 894% Facebook Fan Count é 216% Active Daily Facebook Fans é 801% Links to Brand Web Site é 769% Key Message PenetrationContents are proprietary and confidential.Contents are proprietary and confidential.

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