Led and built sales organizations exceeding company quotas under the most difficult of circumstances; Market Expansions, Business Development Issues, Start-ups, Product Launches, First-Time Markets and Acquisitions.

1. Troy Clayton Sale Manager
“Troy has such great
experience and knowledge
that he obtain across the
years while working with
great businesses and
organizations. I highly
recommend him for your
businesses”
Kal Elsehsah
Online Marketing Specialist
Leadership, Team Building and Sales
Development
www.Linkedin.com/in/troyclayton/

2. Led and built sales organizations exceeding company quotas under the most
difficult of circumstances; Market Expansions, Business Development Issues,
Start-Ups, Product Launches, First- Time Markets and Acquisitions.
CAREER OVERVIEW RELATING TO MY STRENGTHS:
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Recognized for Generating Top producing B2B Sales offices with effective field
and classroom Sales Training, establishment of custom sales processes unique
for company‟s particular industry and individual rep. style, consistently
resulting in excess of company quotas.

Reduced Employee Turnover by implementing rigorous recruiting, hiring
processes and individual approach to Sales Training. Leadership that
empowered and assisted in the design of reps. with their own style of sales
presentation, providing for readily identifying areas in need of training: i.e.,
cold calling, lead generation, new business development and redirection of
focus on customer satisfaction and retention.

Known for abilities to introducing significant levels of added
responsibilities/accountabilities to sales force with minimal resistance by
creating a team environment with improved communication between
Management and Sales. i.e., Documentation of Daily Activity, Reporting
procedures, Paperwork/Administrative duties and Professional Conduct.

Increased accuracy in submitted Business Planning, Forecasting, Customer
retention and Budgeting by virtue of more cohesive and Stable sales force
performances
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Repeatedly recognized for building healthy and competitive sales
environments.

3. Web.Com
Houston, Texas
Branch Manager
03/2013 – Present
Consistently met or exceeded company quotas
by an average of 43%.
 Sales Team has an approximant 181% higher
return represented to client by effective sales
training in customer evaluation and needs
analysis resulting in a 98% customer retention
rate.
 Implemented new prospecting techniques
through Social Media and other sources that
successfully identified better prospects and led
to an increase of Branch sales by 82% in less than
a year.


4. Hearst Media Houston, Texas
01/2009 – 03/2013
Sales Manager
 Successfully Identified and sold customer a $16
million yearly contract, the largest account sold in 12
years in Houston.
 Consistently reached 100% of quarterly sales goals
within 2nd quarter of each period.
 Increased business sales on an average of 13% yearly
in declining industry trends.
 Created unique forms of Communicating directly with
client base of their business progress resulting in an
increase of over 23% of existing customer retention.
 Generated immediate and sustained impact of
heightened awareness within client‟s industry.
 Substantially increased existing customers yearly
Sales volume with strategic planning and identifying
industry trends

5. ScreenVision
MA, RI, CT and NH
06/2007 – 10/2008
District Sales Manager
 Successfully created, wrote and trained the North East region
(Massachusetts, N.H, Rhode Island and Connecticut) on an
innovative sales presentation that effectively introduced the
industry transition from Analog ads to digital advertising resulting
in an increase of digital cinemas sales capacity from 57% to 98%,
an increase in contractual duration by 75%, and customer
retention of 93%.
 Exceeded personal sales quotas while successfully managing
teams through industry transition.
 Led country in one-call closings. Ranked 4th in national sales
force of 186.
 Developed transitional strategy and sales presentation to educate
and advance sales traditional Analog platform to digital Media.

6. Sears Home Improvement / Kmart. Boston, MA
03/2004 – 04/2007
Regional Sales Manager (MA, RI, NH, CT)
 Led New England Region to an increased national sales ranking of 29th from a
previous ranking of 50th out of 50 for 6 consecutive years by building strategic
partnerships w/ sales reps., defining, enforcing and holding each, accountable for
both individual performances and Team expectations.
 Led in the building of a multi-million dollar business expansion to standardized
business model for full service home improvement center to meeting requirements
set forth by Kmart‟s acquisition. Increased gross sales from $6 million to $13
million, tripling the sales staff, added 9 managers and Hired over 70 installers.
 Led multi-million dollar expansion of HVAC division to standardized business model
for full service home improvement center meeting requirements of the Kmart
acquisition.
 Developed plan to train sales representatives to communicate accurate project
specifications to installers, leading to increased communication, improved
production and employee morale, decreased production cost and substantial
improvement between installers and the sales force. (A major contributor to
customer satisfaction and minimizing excess costs per job and scheduling issues)
 Led district to an increased national sales ranking of 29th from a previous ranking of
50th out of 50 by Team Building with sales representatives, increasing accountability
of sales performance and Sales training to support their individual efforts and
needs.

7. Mediacom – Start-Up.
Houston, TX.
08/1999 – 01/2004
Houston Sales Manager/Owner
 Led sales organization from negative cash flow to $5.5 million in 2 1/2 years, generated
from 4 first time markets.
 Provided Team Management, Businesses Strategy and financial/forecasting with start up,
resulting in the successful establishment of 4 first time Markets and their Marketing.
 Developed businesses planning and strategic financial forecasting plan to self sustain
company‟s cash flow, reducing reliance on current Venture Capitalists after discovering
accounting irregularities.
 Led in team development that brought organization from negative cash flow to $5.5
million in 2 1/2 years, resulting from 4 first-time/start-up markets.
 Increased sales revenue by 58% and one-call closing by 7% after deployment of innovative
sales training and mentoring system.
 Managed sales teams that consistently averaged in excess of 125% to quota.
 Maintained 70% closing ratio over 4 years while assisting sales representatives in the field.
Microsoft - MSN Start-Up TX, NY, DC, MA
06/1997 – 05/1999
Sales Representative / Member of original start-up crew for MSN Site
 Led Nation in one-call closings for 3 consecutive years. Ranked 4th of a national sales force
of 186.
 Generated sales revenue for targeted Start-up markets for launch prior to establishment
and justification of a local office.
 Delivered outstanding performance in multi-market sales, earning #1 ranking in Boston,
New York, and Houston, and #2 ranking in Washington, DC and Dallas.
 Sold at 240 % to budget and achieved rank of 5th in the nation, up from 13th the previous
year, winning me Top Producer Award for 3 consecutive years.

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“Google Ad words Certification”/Google
“The Cambridge Who's Who Award”/ Recognition for a Career of
Achievements 2010 and multiple Sales and Management Awards
from ALL Past Employers
“Top Sales”/Hearst / January 2010
“Leading Division”/Hearst / June 2007
”2nd in National Ranking”/Screenvision/ February 2008
“Top Rookie”/ScreenVision/ June 2005
“Most Improvement”/Sears Home Improvement Products/
March 1998
“Presidents Club”/Microsoft
March 1997
March 1998
March 1999
“Top Canvass Leader4”/Verizon / June 1991 June 1992
“Top Performer”/Verizon / June 1990

9. B.B.A. in Marketing / Economics. Sam Houston State University. Huntsville, Texas.
Online Media Sales/ Web.com 1 week/
Jacksonville, FL

Rookie Management/ Hearst Media 2 weeks
Houston, TX

Sales & Sales Management/Screenvision 3 Weeks
Boston, MA

Sales & Management techniques/ Home Improvement 6 weeks
Hartford, CT

Intro to Sales / Microsoft 4 weeks
Redding, Seattle

Advanced Sales Techniques/ Microsoft 1 week
Washington, DC

Sales as it relates to the Hi tech world Microsoft
Houston, TX

Management Training / Southern Directory 2 weeks
Houston, TX

Back to basics / Southern Directory 4 weeks
Houston, TX

I.S.T. Initial Sales Training / Verizon 5 weeks
Dallas, TX

R.M.T Rookie Management Training / Verizon 4 weeks
Dallas, TX

A.M.T Advanced Management Training / Verizon 2 weeks
Los Angeles, CA
Own Initiative:

Art of Negotiation (2 weeks)
Atlanta, Georgia

Technical Writing & Computer software I, II, III
Houston, TX

Brian Tracey (2X)
Los Angeles, CA/Tempe, AZ

Zig Ziegler
Los Angeles

Omar Perdue Sales Management (1 week)
Boston, MA

Omar Perdue Sales & Sales Strategies (1 week)
Boston, MA

Initial Sales Training (4 weeks)
Boston, MA
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