Real Food Happens Here
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(March 22, 2012) Presentation at the 2012 Illinois State Section Spring Conference for the American Planning Association (APA).
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Real Food Happens Here
- 1. Real Food Happens Here Local Food Infrastructure, Programs, and Projects in Urbana-Champaign Todd Sweet Director, Common Ground
- 2. History • Urbana, IL • Founded in 1974 • Moved to current location in mid-2008 • 3,550 Owners (last I checked) • $60 equity investment • 45 full and part-time employees • One of the fastest growing grocery co-ops in the nation past four years
- 3. Voice of the Owners
- 4. Mission Statement (Our “Ends”) 1. The co-op is the center of a vibrant, inclusive community 2. The cooperative movement is strengthened 3. The co-op serves as an educational resource on food issues 4. Our local food chain is more equitable, robust, and environmentally sound.
- 5. Local (&Regional) Defined 32 Local Sources 23 Regional Sources
- 7. Intertwined Common Ground Sales 80% Regional & Other Products 20% Local Products
- 8. Economic Impact $3,500,000 80% 70% $3,000,000 $2,914,751 70% 64% 60% $2,500,000 $2,204,348 50% $2,000,000 38% $1,599,813 40% Sales $1,500,000 32% % Growth 30% $975,739 $1,000,000 20% $573,225 $500,000 12% 10% $- 0% 2007 2008 2009 2010 2011
- 9. On the Horizon: Expansion! • Construction starts April 1, 2012 • $2.5 million total project budget • $1 million raised from owners • 250% increase in retail sq ft to 5,580 • Projected sales $5.6 million in 1st year • 65 FT/PT employees post-expansion
- 10. Breadth & Depth
- 11. Threats? • Demand is obviously there, but will supply keep pace? Bottlenecks: • Cost of farmland • Availability of farmland (zoning?) • New farmers • Regulations
- 12. Opportunities? • Local food is huge economic development opportunity • $2.3 billion spent by agriculture industry in Central IL buying inputs from outside the region.¹ • $3.9 billion spent by Central IL consumers on food from outside our region.¹ ¹ Source: Ken Meter at Common Ground Co-op Grocery — Urbana, Illinois (September 10, 2011). Facilitator for strategic planning session involving local planning, economic development officials and city council members, along with local foods leaders.
- 13. Thanks! Todd Sweet tmsweet@gmail.com Presentation available at: http://toddsweet.com