1. Services Overview
May 30, 2012

2. Mission and Vision
Mission
We provide a full range of services to
members companies and clients to help
them realize full-growth potential.
Vision
Grow exceptional companies in the
Intelligence, Healthcare, Aerospace &
Defense, Homeland Security and
Transportation & Logistics industry
sectors, striving to benefit all stakeholders.
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3. Our Services
Business Development
• Clients are provided end-to-end business development support services
aimed at developing and implementing growth opportunities.
Capture Management
• Clients are provided capture planning, gap analysis, win themes
development, pricing support, red team reviews and several other
targeted services to support an effective capture effort.
Proposal Review & Preparation
• Clients receive all required proposal support by our experienced
proposal preparation teams. These teams provide all services
necessary to ensure a fully compliant and competitive proposal.
Shared Services
• Management of all non-core support functions, enabling our clients to
focus more time and money on revenue-producing activities.
Private Equity Investments
• Clients receive private equity investments to accelerate company
growth.
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4. Business Development
End-to-end business development support services
aimed at developing and implementing growth
opportunities.
Assess
Service elements:
• Relationship Building
• Federal Business Readiness Assessment
• Solution Validation Engage Research
• Go-to-Market Planning
• Sales Channel Development
• Thought Leadership
• Account Planning Plan
• Pipeline Development and Maintenance
• Pre-RFP Support
• Opportunity Analysis and Validation
• Strategic Recruiting
Benefit from: Why us?
 Reduce barriers to entry  Decades of industry experience
 Shorten sales cycles  Over $1B in Federal sales captured
 Industry knowledge transfer  Robust BD methods and infrastructure
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5. Capture Management
Capture planning, gap analysis, win themes
development, pricing support, red team reviews and
several other targeted services to support an effective
capture effort. Analyze
Service elements:
• Capture Plan Preparation
• Strategic Capture Recruiting
Strategize
• Gap Analysis Plan
• Competitive Analysis
• Teaming Strategy and Formation Execute
• Call Plan Development
• Contract Vehicle Identification
• Win Themes Development
• Price-to-Win Analysis
• Bid & Proposal Planning
Capture
• Red Team Preparation and Facilitation
• Final Contract Negotiation Support
Benefit from: Why us?
 Higher win rates  Asset-based approach
 Proven lifecycle approach  Repeatable processes
 Decades of experience  We win
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6. Proposal Review & Preparation
Clients receive expert support from our experienced
proposal preparation teams. These teams provide all Prewriting
services necessary to ensure a fully compliant and
highly competitive proposal.
Writing
Service elements:
• Compliance Matrix Development Revising
• Proposal Plan Development
• Proposal Writing
• Proposal Editing Editing
• Graphics Support
Delivering
Benefit from: Why us?
 Reduce internal resource burden  Experienced proposal team
 Increase proposal throughput  Asset-based approach
 Compliant, competitive proposals  Proven track record of success
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7. Shared Services
Management of all non-core support functions, enabling
our clients to focus more time and money on revenue-
producing activities.
Company Administration
IT Management
Service elements: Back Office System Support
Portfolio
• Company Administration True
North Companies
and Clients
• IT Management Equities
Expense Management
• Back Office System Support
Timekeeping and Invoice
• Expense Management Management
• Timekeeping and Invoice Management Human Capital Management
Support
• Human Capital Management Support
Benefit from: Why us?
 Re-focus resources on high value activities  Decades of experience
 Scalable infrastructure  Ease of switch-over, use, and visibility
 Compliance with Federal laws and regulations  We understand the details
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8. Member Companies
True North
Equities
True North True North True North True North
Consulting Medical Logistics Cyber
VRMC MST Welkins MSB
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9. Select Members of Our Team
Bob Luby • Former VP of IBM Global Business Services, in charge of the
Managing Director, Public Sector Consulting Practice (1.18B+ in revenue)
True North Equities
• Retired Navy Captain (20 years)
• Naval Academy Graduate
Tom Glisson • Retired Army Lieutenant General (35 years)
Managing Director,
True North Logistics
• Former Director of Defense Logistics Agency ($17B annual
budget)
• Former Partner and Managing Director at BearingPoint
Brian Cairns • Former Deputy Chief of Staff and Founding Member of the
Director, Department of Homeland Security
True North Equities
• Former Director of Homeland Security Business Development at
IBM and SAIC
• Former Deputy Secretary at the Commonwealth of PA,
Department of Community and Economic Development
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10. Contact Us
Web: http://tnequities.com/
Email: info@tnequities.com
Phone: 877-319-3504
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