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Algorithmic accountability is coming

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Do you ever ignore your SatNav? that's algorithmic aversion
Do you use the weather forecast to plan you picnic? that's algorithmic appreciation
Algorithms aren't always right. What happens when they get it wrong? Such as a news feed that failed to tell me the news a friend was dying of cancer or a plane guidance systems that caused an air crash that killed another of my friends.
Algorithmic Accountability is ensuring private algorithms that make decisions that affect us are scrutinised by public authorities.
For any digital business implementing an algortihm there are a set of 7 principles you can follow to ensure your algorithm will be accountable.

Talk given at Affiliate Huddle - Jun 2019

Publicado en: Empresariales
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Algorithmic accountability is coming

  1. 1. @tobyberesford #affiliatehuddle #algorithms Algorithmic 
 Accountability 
 is coming Toby Beresford Head of Client Engagement Magic Freebies
  2. 2. @tobyberesford #affiliatehuddle #algorithms Magic Freebies • MagicFreebies is a daily publisher serving 2M members. • For clients, Magic Freebies offers a curated introduction bringing them affordable consumer leads at scale.
  3. 3. @tobyberesford #affiliatehuddle #algorithms Today we’ll cover… • Algorithmic Aversion and Appreciation
 • When Algorithms Go Wrong
 • Algorithmic Accountability & Principles
 • What MagicFreebies are doing
 • What Google and Facebook are doing
  4. 4. @tobyberesford #affiliatehuddle #algorithms Algorithmic Aversion
  5. 5. @tobyberesford #affiliatehuddle #algorithms
  6. 6. @tobyberesford #affiliatehuddle #algorithms Photo: David Sugden
  7. 7. @tobyberesford #affiliatehuddle #algorithms
  8. 8. @tobyberesford #affiliatehuddle #algorithms Algorithmic Appreciation
  9. 9. @tobyberesford #affiliatehuddle #algorithms
  10. 10. @tobyberesford #affiliatehuddle #algorithms
  11. 11. @tobyberesford #affiliatehuddle #algorithms
  12. 12. @tobyberesford #affiliatehuddle #algorithms When Algorithms Go Wrong
  13. 13. @tobyberesford #affiliatehuddle #algorithms
  14. 14. @tobyberesford #affiliatehuddle #algorithms
  15. 15. @tobyberesford #affiliatehuddle #algorithms
  16. 16. @tobyberesford #affiliatehuddle #algorithms
  17. 17. @tobyberesford #affiliatehuddle #algorithms Algorithmic Accountability
  18. 18. @tobyberesford #affiliatehuddle #algorithms
  19. 19. @tobyberesford #affiliatehuddle #algorithms Getting Ready
  20. 20. @tobyberesford #affiliatehuddle #algorithms Algorithmic Accountability Principles • Awareness • Access and redress • Accountability • Explanation • Data provenance • Audit-ability • Validation and testing
  21. 21. @tobyberesford #affiliatehuddle #algorithms Awareness Users know where automated decisions have been made, and owners are aware of the potential harm automated decision making can do.
  22. 22. @tobyberesford #affiliatehuddle #algorithms Access and redress Users have access to a way to correct wrong decisions.
  23. 23. @tobyberesford #affiliatehuddle #algorithms Accountability If you deploy an algorithm you are responsible for its decisions.
  24. 24. @tobyberesford #affiliatehuddle #algorithms Explanation You should be able to explain the algorithm in human terms.
  25. 25. @tobyberesford #affiliatehuddle #algorithms Data Provenance You should be able to say where did the data come from (and also where did training set data come from).
  26. 26. @tobyberesford #affiliatehuddle #algorithms Auditability You need to keep records of decisions made.
  27. 27. @tobyberesford #affiliatehuddle #algorithms Validation and Testing Keep checking the algorithm is behaving as it should.
  28. 28. @tobyberesford #affiliatehuddle #algorithms What we’re doing at MagicFreebies
  29. 29. @tobyberesford #affiliatehuddle #algorithms
  30. 30. @tobyberesford #affiliatehuddle #algorithms What are Google & Facebook doing?
  31. 31. @tobyberesford #affiliatehuddle #algorithms
  32. 32. @tobyberesford #affiliatehuddle #algorithms
  33. 33. @tobyberesford #affiliatehuddle #algorithms
  34. 34. @tobyberesford #affiliatehuddle #algorithms Time for a Magic Freebie! Pick up an Algorithmic Accountability Principles info sheet and take it back to your team

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