Fall Out Boy has a unique branding style across their album covers, image, news coverage, music videos, and over time. Some album covers like Save Rock and Roll have meaning while others like Infinity on High are more random. Their indie rock image fits their alternative music. They receive coverage in magazines read by their target audience. Music videos use techniques like jump cuts, pans, and zooms with bright lighting to create an upbeat feel. As the band progressed, their clothing styles evolved individually while sticking to an indie rock style collectively, most notably Pete Wentz developing a gothic punk style. Their music itself changed little but music videos radicalized from story-based to more random concepts relevant to songs.