Todd East has created a personal brand exploration document that outlines his career goals, skills, experiences and target audience for working in sports marketing. His long term goals are to become a sports agent by 2027 and a sports marketing manager by 2033. In the short term, he aims to gain marketing industry experience through internships while studying at Full Sail University. His skills include strong leadership, problem solving, sales and marketing abilities. He plans to develop his technical skills and network within the sports marketing industry through conferences, organizations and digital platforms.

1. PERSONAL BRAND EXPLORATION
Todd East
Project & Portfolio I: Week 1
January 10, 2021

2. In essence, I am an explorer without
boundaries and limitations. My passion for
exploring the unknown combined with my
military experience has helped me to become
a man who can think clearly under pressure.
As a father in a family of three kids, I can also
multitask deliverables within time crunches
and distractions. I have never given up and
will never accept no as an answer. I value
innovation and change. I am passionate about
investing in the youth of my nation.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Agent
• Event Management
• Sports Marketing
BRAND ARCHETYPE -
I think outside the box. I am
always coming up with new
ideas. I am an explorer of the
unknown, seeker of truth, and
have a pioneer mindset. I am the
one who figures out a problem
and turns a no into a yes.
Sports Manager for Sports Marketing
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: Men and Women
between the ages of 25 and 55 in the
United States who see value in hiring a
diverse candidate in the sports
entertainment industry to increase sales a
specific market segment.
• PSYCHOGRAPHICS: They lead and
advance global media partnerships in
sports, they value business strategies and
communication plans, they have a growth
mindset, they fear not meeting target
profit for a specific market segment, they
believe it is time to mix it up and bring in
non-traditional candidates.
• IDEAL AUDIENCE MEMBERS:
Juliana Marques, Supervisor, Starcom
Lauren Knox, VP Marketing &
Communications, Ketchum
Amanda McCullogh, Talent Acquisition,
PEOPLE at Starcom, Ketchum & ESPN
TARGET AUDIENCE

5. GOALS
Long Term: (2027-2035)
1. Become a Sports Agent
2. Gain skillset to become a Sports Marketing Manager
KPIs: Utilize 1 connection from my Master’s program for employee
referral to gain employment in Sports Marketing by 2027. After working
for 6 years in this role, satisfy all current qualifications to apply to be a
Sports Manager by 2033.
Short Term: (2021)
1. Get Marketing Industry Experience
2. Build Relationships with Marketing Professionals
Start applying to internships while I’m still attending Full Sail University.
KPIs: Add 100% of education details on Linkedin page by April 2020 and
increase number of Linkedin connections with Marketing professionals
by 10% by August 2020
Mid Term: (2022-2027)
1. Work for a Sports Marketing Company
2. Complete a MS in Sports Marketing
KPIs: Gain employment with Marketing Company and stay for 5 years.
Submit application for MS in Sports Marketing by 2023. Fulfill 100%
graduation expectations for MS degree by 2025.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills & Current Proficiencies:
Marketing Skills 98%
Computer Skills 98%
Leadership Skills 100%
Problem Solving 100%
SOFT
HARD
Sales & Marketing 85%
Technology Skills 40%
Negotiation 70%
Active Listening 100%
SOFT
HARD

7. I help NBA Players secure top athletic
contracts by using aggressive
negotiation tactics and strategic
marketing techniques.
PROMISE

8. CREDENTIALS
Work Experience:
• Military (US Army)
• Management (Direct Reports: 20)
• YMCA,
• Safety Officer
• Wellness Coach
Education:
• Sportscasting Certification Course
• Full Sail University, Completed
2020
• Sports Marketing and Media Program,
B.S., Full Sail University (2022)
Volunteer Work:
• Little League Football Coach
• Atlanta, GA
• Elderly Transport Services Volunteer
• Signature Health Care
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Carson Ferrell
Industry Experience:
• Production Assistant
Education:
• Bachelor of Science - BS, Sports Communication,
Full Sail University- 2019
Leadership Experience:
• None Highlighted
Skills and Proficiencies:
• Fluent with Adobe Premiere, After Effects,
Audition and Garageband
• Over 5 months of live studio experience
• Podcast production and Video elements
Todd East
Overall Online Presence:
• Conections: 18; No Banner Custimizations;
Headshot- not Professional; Limited detail on
Profile; No published articles; Active on
Instagram: 299 Posts, 371 Followers
• Grade: Poor, 40 out of 100
Industry Experience:
• Portfolio Branding - Full Sail University
• Marketing Research - Full Sail University
Education:
• Bachelor of Science - BS, Sports Marketing &
Media, Full Sail University - Expected Graduation
2022
Leadership Experience:
• Mechanic Manager - US Army, 2017
• Logistics Manager - Signature Healthcare, 2019
Skills and Proficiencies:
• Sports Marketing - 0 endorsements
• Leadership - 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence:
• No Connections, No customized banner, no
headshot, limited info on profile, no published
articles, no activity on other social media
platforms
• Grade: Poor, 20 out of 100

10. COMPETITION
Patrick Meehan
Noteworthy Experience:
• Production Assistant - ESPN
• Podcaster - Al Pedro Con Pix
NO HEADSHOT
Industry Experience:
• Social Media Community
Specialist
• Radio Host
• Sports Social Media Marketing
Education:
• Sports Marketing & Media, BS - Full Sail University
2015
Skills and Proficiencies:
• Social media - 24 endorsements
• Sports Marketing - 19 endorsements
• Social Media Marketing - 16 endorsements
Overall Online Presence:
• Coonections: 500+, Customized Banner, No
Headshot, No published articles, Profile is very
detailed, No customized LinkedIn; Active on
Twitter and Instagram
• Grade: Average, 80 out of 100
Todd East
Industry Experience:
• Portfolio Branding - Full Sail University
• Marketing Research - Full Sail University
Education:
• Bachelor of Science - BS, Sports Marketing &
Media, Full Sail University - Expected Graduation
2022
Leadership Experience:
• Mechanic Manager - US Army, 2017
• Logistics Manager - Signature Healthcare, 2019
Skills and Proficiencies:
• Sports Marketing - 0 endorsements
• Leadership - 0 endorsements
• Data Analysis - 0 endorsements
Overall Online Presence:
• No Connections, No customized banner, no
headshot, limited info on profile, no published
articles, no activity on other social media
platforms
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For NFL Giants Football Team who need to
increase annual revenue, I provide the
conduit that monetizes the emotional
connection to the Giants Organization
because I am passionate about turning
relationships into revenue.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sports Marketing Association (2021)
• Alliance Ohio
• The gathering Global (Conference)
• Banff, CA
• American Marketing Association
• Rochester, NY
Digital Marketing
• Primary Content: Podcasting and blogs focused on the NFL
and line up each year, specifically focused on the Giants
Organization.
• Primary Tools: I will use Facebook (weekly), Instagram (daily
depending on NFL games), Twitter (during a game), Reddit
(Monthly) and my own website (weekly/monthly) to promote
my content and ideas.
• Website: By creating creating funny memes and hashtags and
football fundamentals for those who are interested but don’t
know football basics. They will see my face in the lesson plan,
for example, or funny memes will be sent from my instagram
account which invites visitors to then visit my website.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a CMO or CFO as my mentor as I embark
on my career path by 2022. They will have a
background in marketing with career experiences
in sports marketing and behavioral analytics.
Formal Education
• Bachelor in Sports Marketing. Plan to get my
master’s in Sports Marketing April 2022
Technical Skills
• Website Development - Full Sail University,
October 2019
• Graphic design - Full Sail University, December
2020
• Behavioral Analytics - Full Sail University, In
progress
• Accounting Software - Required by 2022
Soft Skills
• People & Project Management - US Army, 2017
• Strong Communication & Writing Skills - Full Sail
University, December 2020
• Demonstrated Leadership Ability - US Army, 2016
• Negotiation - Required by 2022

14. Todd East
You know how most companies are constantly trying to extend their
reach to new customers? Well, what I do is research to monetize
emotional connections for companies. In fact, I have increased the
customer reach for live music company by identifying sponsorships
that increased their sales by 20%.
“

15. REFERENCES
5 Technical Skills Every Digital Marketer Must Master This Year. (n.d.).
Retrieved January 11, 2021, from https:/
/www.brightpod.com/
boost/5-technical-skills-every-digital-marketer-must-master-
this-year
About: The Gathering Global. (n.d.). Retrieved January 11, 2021, from
https:/
/cultgathering.com/global/#register
AMA Membership. (n.d.). Retrieved January 11, 2021, from https:/
/
www.ama.org/ama-member-benefits/?
utm_medium=adwords&utm_source=&utm_campaign=&gclid=Cj
0KCQiA6Or_BRC_ARIsAPzuer9IZuwiHcqTRYw1MkpUnkLmWvITvQ
YF_AaesL32d3nn-5-iwA8KKC4aAsGCEALw_wcB
Ferrell, C. (n.d.). Carson Ferrell. Retrieved January 11, 2021, from
https:/
/www.linkedin.com/
Knox, L. (n.d.). Lauren Knox. Retrieved January 11, 2021, from https:/
/
www.linkedin.com/in/lauren-knox-896b404/
Marques, J. (n.d.). Juliana Marques. Retrieved January 11, 2021, from
https:/
/www.linkedin.com/in/julianamarq/
McCollough, A. (n.d.). Amanda McCollough. Retrieved January 11, 2021,
fromhttps:/
/www.linkedin.com/in/amandamccullough7/
Media Agency. (n.d.). Retrieved January 11, 2021, from https:/
/
www.starcomww.com/
Nader, P.M. (n.d.). Patrick Meehan Nader. Retrieved January 11, 2021,
from https:/
/www.linkedin.com/in/patrick-meehan-
nader-9342bb75/
Sport Marketing Association. (n.d.). Retrieved January 11, 2021, from
http:/
/www.sportmarketingassociation.com/
Summary Report for: 13-1011.00 - Agents and Business Managers of
Artists, Performers, and Athletes. (2020). Retrieved January 11,
2021, from https:/
/www.onetonline.org/link/summary/
13-1011.00