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Travel 10 1Philippine Tourism and Geography week 1

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Travel 101 week 1 lecture

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Travel 10 1Philippine Tourism and Geography week 1

  1. 1. PhilippineTourism andGeography First Semester, AY 2012-2013 School of Hospitality Management
  2. 2. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Education: – MBA (Ongoing) • Ateneo de Manila University Graduate School of Business – BS Tourism (2006) • University of the Philippines- Diliman School of Hospitality Management
  3. 3. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Work Experience: – Delta Airlines 2008-2010 • Passenger Sales Agent – Customer Service Intern (Summer 2005) • Philippine Airlines School of Hospitality Management
  4. 4. The ProfessorProf. Tito Antonio A. Ofilada, Jr.• Consultation Hours: – Tuesdays 8am-9am School of Hospitality Management
  5. 5. School Mission:- to be a recognized and respected educationalinstitution- adhere to the highest international standards- respond to the market needs- by producing globally competitive and highlyprofessional individuals. School of Hospitality Management
  6. 6. Core Values:- Perfection- Innovation- Integrity- Concern- Prudence- Unity School of Hospitality Management
  7. 7. Seal of Treston InternationalCollege School of Hospitality Management
  8. 8. School of Hospitality Management • Aims to develop tomorrow’s hospitality and tourism leaders both in the national and global setting. School of Hospitality Management
  9. 9. Class Rules• Maximum of 3 cuts or absences per subject. Should you incur absences more than the allowed maximum number, you will be automatically dropped from the subject and will be given an “FA” or Failure due to Absences in your scholastic report.• Wear the prescribed college uniform when inside the classroom and school premises School of Hospitality Management
  10. 10. Class Rules• Electronic gadgets such as but not limited to mobile phones, laptops and i-pads are not allowed inside the classroom and will be confiscated by the instructor if seen being used by students while class is ongoing. Confiscated gadgets may be claimed at the Guidance & Student Affairs Office upon submission of Letter of Explanation from the student’s parent or guardian. School of Hospitality Management
  11. 11. Class Rules• Charging of electronic gadgets is strictly prohibited inside the classroom. School of Hospitality Management
  12. 12. Course Description• This course provides students with a comprehensive knowledge of tourist attractions, geography, flora and fauna, different festivals, culture, arts and history of the different provinces in the Philippines. This course also aims to equip students with knowledge on political structures, and major entry points or gateways into the various provinces in the country. School of Hospitality Management
  13. 13. Course ObjectivesCOGNITIVE:• Identify the location of the provinces where tourist attractions are located in the Philippine map.• Identify the different provinces in a blank political map of the Philippines.• Identify major gateways or entry points into different provinces.• Know the political structures, cultural, historical, religious and educational aspects of the provinces where tourist attractions exist School of Hospitality Management
  14. 14. Course ObjectivesAFFECTIVE• Understand the differences between the different regions of the country in terms of political structure, culture, history, religion, language, edu cation, festivals, tourist attractions, international and domestic gateways, cuisine and delicacies.PSYCHO MOTOR• To adapt to the different cultural elements present in each of the different regions in the Philippines. School of Hospitality Management
  15. 15. Grading System Attendance 15% Orals 15% Prelim Grade 30% Quizzes 10% Midterm Grade 30% Class Standing 40% Pre- Final Grade 40% Exam 60% 100% 100% School of Hospitality Management
  16. 16. Let’s Begin School of Hospitality Management
  17. 17. What is Tourism?• “Activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” (WTO, 1993) School of Hospitality Management
  18. 18. What is Tourism?• A pure activity where money earned is spent in places visited. School of Hospitality Management
  19. 19. Forms of Tourism• Domestic Tourism• Inbound Tourism• Outbound School of Hospitality Management
  20. 20. Domestic Tourism• Tourism involving residents of the given area travelling as visitors only within that area.• Part of what is known as “Internal Tourism”. School of Hospitality Management
  21. 21. The Domestic Tourist• Any person who travels to a place other than that of his or her usual residence for less than 12 consecutive months and whose main purpose is other than the exercise of an activity remunerated from within the place. (Libosada, 2008) School of Hospitality Management
  22. 22. Domestic vs. International Tourism• Relatively few people can afford international travel especially in Third world countries.• Touring ones own country can provide new and fascinating experiences that could equal if not surpass what you can find in another land School of Hospitality Management
  23. 23. Domestic vs. International Tourism LOCAL TRAVEL TRAVELING ABROAD•Less Expensive •More expensive•No Need for passports and visas •Requires passports and visas•Travel as a first class citizen and •Might encounter culturalwould not have to worry about differences in foreign destination.racial discrimination•Inspires a genuine appreciation ofthe beauty of ones own country.•Expands ones understanding ofones nation and therefore raisesnational consciousness. School of Hospitality Management
  24. 24. Types of Domestic Tourists• Interregional Tourist – This type of traveller moves from one of the regions to another. – Comprises the largest portion of the Domestic Tourist Market School of Hospitality Management
  25. 25. Interregional Tourist Manila (NCR) Palawan (Region 4-B) School of Hospitality Management
  26. 26. Types of Domestic Tourists• Intraregional Tourist - Moves from one province to another within that region. - Tourists in this classification can contribute to the development of Urban Centers within that region. School of Hospitality Management
  27. 27. Intraregional Tourist Negros Occidental Cebu Bohol School of Hospitality Management
  28. 28. Types of Domestic Tourists• Local Tourist – Often classified as an excursionist. – A visitor who would travel within one province or locality. School of Hospitality Management
  29. 29. Local Tourist Agoo, La San Fernando, La Union Union School of Hospitality Management
  30. 30. Based from the 2011-2016 National Tourism Development PlanSETTING PERSPECTIVES School of Hospitality Management
  31. 31. Setting Perspectives Source: National Tourism Development Plan 2011-2016 School of Hospitality Management
  32. 32. Setting Perspectives: Facts• The Philippines attracted 3.9 million international arrivals.• 11.1% growth from the 3.5 million arrivals in 2010.• 65% of the international tourists came here for vacation and leisure. School of Hospitality Management
  33. 33. Setting Perspectives: Facts• Over 60% of international tourist arrivals to the Philippines came from the Asia Pacific Region• Top Markets are: South Korea, USA, Japan, China and ASEAN being the top School of Hospitality Management
  34. 34. Setting Perspectives: Facts• The domestic tourism market plays an essential role in underpinning the viability of investment in tourism, redistributing income from higher income households to lower income households through tourism expenditure in the provinces, and strengthening the cultural ties and health of Filipino residents. School of Hospitality Management
  35. 35. Setting Perspectives: Facts• Top domestic destinations for domestic tourists were: – Metro Manila – CALABARZON – Cebu-Bohol – Davao City – Baguio City – Boracay – Zambales – Iloilo-Guimaras – Puerto Princesa. School of Hospitality Management
  36. 36. Setting Perspectives: Trends• The total annual domestic trips are likely to reach 135.8 million by 2016. School of Hospitality Management
  37. 37. Based from: The 2011-2016 National Tourism Development PlanSETTING PERSPECTIVES: ISSUES School of Hospitality Management
  38. 38. Setting Perspectives: Issues• Aged and heavily congested and outdated international airport infrastructure and operations system.• Inability to develop and expand air accessibility to key growth markets in terms of routes, frequencies, and capacities. School of Hospitality Management
  39. 39. Setting Perspectives: Issues• Inadequate air, sea, and road connectivity between the major international gateways and domestic market centers and destinations of interest;• limited number of integrated destinations offering a variety of things to see and do (especially the highly attractive leisure, entertainment, sport and MICE complexes) able to support a large volume of tourists at a price that is competitive. School of Hospitality Management
  40. 40. Setting Perspectives: Issues• Inadequate destination and site last mile access, environment, utility, security, and other tourist infrastructure to support larger volumes of tourists in a safe, secure, and sustainable way.• Overlapping institutional functions between the national government and LGUs.• Low budget for marketing and promotions. School of Hospitality Management
  41. 41. Setting Perspectives: Issues• Policy and regulatory frameworks that have limited the ability of the Philippines to tap key international growth markets, coordinate the implementation of required infrastructure works in gateways and destinations, provide an investor friendly environment, ensure a safe and secure destination experience, and provide good quality and consistent levels of facilities and services. School of Hospitality Management
  42. 42. Setting Perspectives: Directions• Raise the competitiveness of the Philippines as a destination through implementation of the DOT mandatory accreditation system. – Identify flagship tourism investments through the Tourism Infrastructure and Enterprise Zone Authority. (TIEZA) – Work with the Chambers of Commerce and related national and local government units to simplify tourism enterprise business set- up, licensing, and taxation procedures. School of Hospitality Management
  43. 43. Setting Perspectives: Directions• Safeguard heritage sites and vulnerable groups to ensure sustainable tourism development by improving the capacity of sites and site managers to handle increased tourist volumes. School of Hospitality Management
  44. 44. Setting Perspectives: Directions• Improve strategic air, sea and road access infrastructure links between the 9 priority gateway cluster destinations and main domestic gateways of other tourism clusters – involves upgrading the 23 domestic airports, improvement of RO-RO and ports, and improving 28 strategic connecting roads (850 km) between the cluster destinations – Improve on the frequency, quality, and safety of sea and road transportation services through transport operator cooperation and where necessary, regulatory reform. School of Hospitality Management
  45. 45. Setting Perspectives: New Directions School of Hospitality Management
  46. 46. THANK YOU!!School of Hospitality Management