3. Online vs Traditional How are marketing budgets being allocated in 2010? Report from Singapore Infocomm Technology Federation
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8. On The Go: Mobile 40% of 7m mobile phone (well above global 23%) 50% by end of 2010 70-80% of new handsets sold are smart phones In the future, smart phones will just be the normal basic phone we have today
this is a report from singapore infocomm technology federation. It shows how more than 120 organisations in singapore have allocated their budget for 2010. Mktg budget for nearly 45% of organisations surveyed have their online media bucket increased, while only 20% of those surveyed have increased their print budget. Those who have no change are quite equal throughout. And interestingly, 25% of organisations surveyed have cut their print media budget. And this print budget is probably being shifted to online media
Why Traditional Media are losing out? Because more affordable computers and high speed internet (Dell, Netbooks, Chrome OS)
Cost –effective (ROI) (Targetted) Ability to track (Eyeballs hotspots) (Behaviour) Immediate call-for-action Blogs (new age word-of-mouth recommendation) (Lifespan) The ability to search Google Instant People can search faster Google is hoping it will change users’ behaviour to search faster and more often Ads performance on Google may be affected
Facebook: That is why it is so viral as ppl have inculcated the habit of sharing content. It helps make things even more viral with FB features like FB Like, Fan page, FB Connect, FB Apps/Games. Twitter: I know a lot of people still don’t get twitter. As FB’s owner once said, it’s more of place for self-expression. Other than following your friends and celebrities to know what’s going on in their life, twitter members are following organisations to get updated with latest news and promotions. Take off rate may be slow in Singapore, but sooner or later it will rolling.
One thing we need to know is most people have quite a bit of free time on hand Create something for these people Game, video, contests, something Only if it is something interesting enough to engage people will people then share, thus making it viral
Need I say more about Singapore’s tech-gadget-hungry society? 40% of the 7m mobile phone in Singapore are smart phones. Way above the global average of 23%. It’s estimated by christmas it will be 50% with more smart phones offerings from iphone4, android and windows phone. This growth pace is possible as 70-80% of all new mobile phones sold are smart phones. And in the future, smart phone will just be the normal basic. Just like how now almost every basic have got a build-in camera and color-screen.
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