Event Mobile apps are revolutionising the way we attend events. A sweet infographic to understand the current trends defining event mobile apps. Read more here http://eventmb.com/evmobapp3

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Not Too Fancy
Point of Entry
Blurred Boundaries
Native and Web
ARS Revival
Event apps are becoming a standard component of an
event professional’s toolkit, similar to online registration 10
years ago.
Event apps have evolved into more integrated platforms.
The new wave of event apps are integrated event manage-
ment and engagement systems.
Fancy features such as iBeacons, NFC and RFID are still not
fully understood by most event professionals. Event professio-
nals require apps that deliver key features in a reliable way.
Choosing an app that is both native and web enabled (hy-
brid) is a growing requirement in the event professional
community.
Planners are looking at using tools that stimulate interaction and
horizontal conversations. Apps are able to fill that gap nicely.
The Holy Grail of Successful
Event App Programs
This combination is the holy grail of sound event app programs that deliver results:
viewed as a core part of your event program
clarity of objectives
integrated into your event process
a clear system of measurement
a dedicated budget
resources allocation
an event app company that supports the process
with an easy to set up interface
= best chance of good results
5Trendsin EventMobileApps
Top Features Event Professionals want The top five features offered by suppliers:
Push notifications Push notifications
Feedback Feedback
Attendee matchmaking Sponsor banners
Registration integrated Exhibitor/Speaker profiles
Registration onsite/check-in Native App Development
FEATURES
TheStateof EventApps
UsageStatistics
5KeyFactorsInfluencingEventPlanners
inUsinganEventMobileApp
Frustrations
21 3 4 5
App Provider
Credentials
Price
and Cost
App Provider
Location
Web vs
Native
Features
The largest research on the use of mobile apps for events
2,000 qualified respondents
The top reason why #eventprofs use event mobile apps is to increase engagement
Attendees not using or downloading the app are the biggest frustrations for Event Planners.
Only 33% of event professionals report 50% or more attendees actually using the app.
of Event Planners do not use an
event mobile app.59%
53% of them are looking to get one in the near future.
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