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Data driven games user research
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Thomas Zimmermann
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Presented at Games User Research workshop at CHI 2012.
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Data driven games user research
1.
Data-Driven
Games User Research Thomas Zimmermann , Microsoft Research Bruce Philips, Microsoft Game Studios Nachiappan Nagappan , Microsoft Research Chuck Harrison, Microsoft Game Studios © Microsoft Corporation
2.
Data! Data! Data!
In-game data – Detailed usage data collected through telemetry (often beta) – For example, games modes that are played, coordinates where players died, how they alternated between weapons, etc. Xbox Live data – Player Experience Panel, a group of ~18,000 players (volunteered) – Games played, achievements earned, as well as presence information. – Data via feed from the Xbox Community Developer Program Online communities – Monitor internet forums to enrich quantitative findings in our. – Experimenting with natural language processing (NLP) techniques © Microsoft Corporation
3.
Project Gotham Racing
4 Across all races: • 2 of 9 game modes were used in < 0.5% of races • 12 of 29 event types were used in < 1% of races • 50 of 134 vehicles were used in < 0.25% of races When looking at multiplayer races: • 2 of 4 game modes were used in < 2% of races • 7 of 16 event types were used in < 0.1% of races • 53 of 133 vehicles were used in < 0.25% of races Kenneth Hullett, Nachiappan Nagappan, Eric Schuh, John Hopson: Data analytics for game development. ICSE 2011 NIER track. © Microsoft Corporation
4.
Player progression in
Halo 3 Bruce Phillips. Peering into the Black Box of Player Behavior: The Player Experience Panel at Microsoft Game Studios. GDC 2010 © Microsoft Corporation
5.
Future work © Microsoft
Corporation
6.
Understanding the Xbox
Ecosystem Games played Games played Achievements by friends Engagement Achievements Friends by friends Subscriptions © Microsoft Corporation
7.
Social play © Microsoft
Corporation
8.
Personalization © Microsoft Corporation
9.
After downloading Microsoft
Flight for free, players can jump into hours of exciting gameplay on the Big Island of Hawaii. […] Those looking to deepen their experience can purchase and download additional content that adds new aircraft, regions and customization options. Microsoft Press Release, January 4th, 2012 – Microsoft Flight Takes to the Skies © Microsoft Corporation
10.
Future work © Microsoft
Corporation