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Open Policy in Washington State:
How We Got To The Open Course Library,
     and Where We Go From Here
                       Tom Caswell
                Open Education Policy Associate
       WA State Board for Community & Technical Colleges

          Florida Distance Learning Consortium
  Developing a Digital Textbook Strategy for Your Campus
                     February 8, 2012
Iron Triangle


  ―In the view of many college and university presidents, the
  three main factors in higher education—cost, quality, and
  access—exist in what we call an iron triangle. These
  factors are linked in an unbreakable reciprocal
  relationship, such that any change in one will inevitably
  impact the others.‖

                - Public Agenda research on opinions of higher
                                         education presidents


 Source: The Iron Triangle: College Presidents Talk About Costs,
 Access, and Quality, Public Agenda, October 2008.
Iron Triangle

    Quality vs. Cost vs. Access
    The ―Iron Triangle‖ suggests institutions are
    constrained in their ability to adapt.

                  Access



     Quality                    Cost
Affordances of Digital Content




                   Vs.


Rivalrous vs.
Non-Rivalrous
Resources
How do we currently
attempt to harness digital
networked technologies?
Global Trends

    Internet + Digital Content =
                                      Lower Cost
                                   Greater Access
                                   Greater Quality

                                    Right?
Global Trends

    Internet + Digital Content =
                                      Lower Cost
                                   Greater Access
                                   Greater Quality


                                    WRONG!
Making the Case for ―Open‖


    Internet + Digital Content +
          Open License
                 =
            Lower Cost
          Greater Access
          Greater Quality
Making the Case for ―Open‖


Open Educational Resources (OER)
US Dept. of Ed. Definition:
 Teaching, learning, and research resources
 that reside in the public domain or have
 been released under an intellectual property
 license that permits their free use or
 repurposing by others.
Making the Case for ―Open‖


Why is ―Open‖ Important in Education?
1. Efficiency: Build on existing investments
2. Affordability: Many students can’t afford
   textbooks
3. Quality: We do our best work when we
   know our peers can see it
4. Self-interest: Increased faculty
   exposure, reputation, and new
   opportunities
What is Creative Commons?



   A simple, standardized
   way to grant copyright
   permissions to your
   creative work.
Higher Ed
Textbook Affordability
Textbook Affordability


  The high cost of textbooks has
  reduced Washington citizens’
  access to higher education.

  Full-time students spend over $1,000 on
  textbooks every year.

College Board Report: Trends in College Pricing (2007)
Textbook Affordability


    SBCTC Example:
    English Composition I

     50,000+ enrollments / year
     x $100 textbook =
     $5+ Million every year
The Old Economics (Rivalrous)



                        Print, wareho
                        use, and ship
                        a new book
                        for every
                        student
The New Economics (Non-Rivalrous)

                    Upload one
                    copy, and everyone
                    uses it
                    simultaneously
                    Making
                    copies, storage, distri
                    bution of digital stuff
                    = “Free”
The cost of ―copy‖


  Cost of ―Copy‖ For one 250 page
  book:

  • Copy by hand - $1,000
  • Copy by print on demand - $4.50
  • Copy by computer - $0.00084



  Source: David Wiley, BYU
Where to begin?



 Build on existing goals:

  Increase access and completion…
Where to begin?



 Build on existing goals:

  Increase access and completion…
  …by providing high
  quality, affordable, openly licensed
  educational resources.
History of Sharing


 Build on existing success:

   WA CTCs have a history of sharing
   content through system courses and
   “pooling” enrollments.
Strategic Technology Plan

 Look for policy opportunities:
  “But using open educational resources –
  and contributing to them – requires
  significant change in the culture of higher
  education. It requires thinking about
  content as a common resource that raises
  all boats when shared (p.11).”
  http://techplan.sbctc.edu
WA Legislation

• SSHB1025
• Faculty consider the least costly practices in
  assigning course materials, such as adopting the
  least expensive edition available, adopting free,
  open textbooks when available, and working
  with college librarians to put together collections
  of free online web and library resources, when
  educational content is comparable as
  determined by the faculty…
WA Legislation


• SSHB1946 – two big ideas – share
  technology and share content.

• (v) Methods and open licensing options for
  effectively sharing digital content including
  but not limited to: Open courseware, open
  textbooks, open journals, and open
  learning objects…
State Board ―Open‖ Policy


  All digital software, educational resources
  and knowledge produced through
  competitive grants, offered through and/or
  managed by the SBCTC, will carry a
  Creative Commons Attribution License
  (CC BY).
Open Education

 • Open Course Library Goals
   – Design and share 81 high enrollment,
     gatekeeper courses
   – Improve course completion rates
   – Lower textbook costs for students (<$30)
   – Provide new resources for faculty to use in their
     courses
   – Fully engage our colleges in the global open
     educational resources discussion.
Open Course Library


  • Phase 1: 42 courses
    – Available October 31, 2011 at
      http://opencourselibrary.org
  • Phase 2 : 39 courses
    – Available Spring 2013
Open Course Library


  81 courses built by our own faculty
    1. Define learning objectives
    2. Use existing, quality OER
    3. Fill in gaps with their own content
Open Course Library


  What about Quality?
    1. Instructional Designer review based on
       Quality Matters rubrics
    2. Double Peer Review
    3. Accessibility & Global Education Reviews
Open Course Library


• 81 courses = 411,133 enrollments / year
• Potential Impact: $41M+ in textbook costs / year
• If adopted by 25% of the sections in the system
  (faculty decision), savings to students will be
  $7.2M / year.
• Completions rates may also increase when all
  students can afford course materials
WA Education Master Plan

Educate More Citizens
Raise educational attainment to create prosperity,
opportunity

  • Policy Goal: Increase the total number of
    degrees and certificates…

  • By 2018, raise mid-level degrees and
    certificates to 36,200 annually, an increase of
    9,400 degrees annually.
More? Better? Faster?


 How does OER help teach more students
 and teach them better?
    1. Non-rivalrous, scalable, searchable
    2. Allows students to preview and review
      •   Paves the way for lifelong learning
    3. Can be customized, translated, improved
      •   Data feedback loops are useless without the
          ability to change the content
NEW HE Models are En Route
Current Legislation


  • What if publicly funded educational
    content was open access?
  • HB2337: K-12 Open Textbooks Bill
  • HB2336: Public access to publicly
    funded educational materials.
Only ONE Thing Matters:


 • Efficient use of public funds to
   increase student success and access
   to quality educational materials.

 • Everything else (including all existing
   business models) is secondary.
Conclusion:

We can break the ―Iron Triangle‖ IF we:
1. Ask ―what is best for students?‖
2. Openly license and share our educational
   and scientific resources
3. Explore more affordable, scalable models
   for higher education using digital,
   networked, open technologies
Tom Caswell
       Open Education Policy Associate,
State Board for Community & Technical Colleges
                tcaswell@sbctc.edu
               http://tomcaswell.com
            http://opencourselibrary.org

      Slides at: http://slideshare.net/tom4cam

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2012 Florida Distance Learning Talk

  • 1. Open Policy in Washington State: How We Got To The Open Course Library, and Where We Go From Here Tom Caswell Open Education Policy Associate WA State Board for Community & Technical Colleges Florida Distance Learning Consortium Developing a Digital Textbook Strategy for Your Campus February 8, 2012
  • 2. Iron Triangle ―In the view of many college and university presidents, the three main factors in higher education—cost, quality, and access—exist in what we call an iron triangle. These factors are linked in an unbreakable reciprocal relationship, such that any change in one will inevitably impact the others.‖ - Public Agenda research on opinions of higher education presidents Source: The Iron Triangle: College Presidents Talk About Costs, Access, and Quality, Public Agenda, October 2008.
  • 3. Iron Triangle Quality vs. Cost vs. Access The ―Iron Triangle‖ suggests institutions are constrained in their ability to adapt. Access Quality Cost
  • 4. Affordances of Digital Content Vs. Rivalrous vs. Non-Rivalrous Resources
  • 5. How do we currently attempt to harness digital networked technologies?
  • 6. Global Trends Internet + Digital Content = Lower Cost Greater Access Greater Quality Right?
  • 7. Global Trends Internet + Digital Content = Lower Cost Greater Access Greater Quality WRONG!
  • 8.
  • 9.
  • 10. Making the Case for ―Open‖ Internet + Digital Content + Open License = Lower Cost Greater Access Greater Quality
  • 11. Making the Case for ―Open‖ Open Educational Resources (OER) US Dept. of Ed. Definition: Teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use or repurposing by others.
  • 12. Making the Case for ―Open‖ Why is ―Open‖ Important in Education? 1. Efficiency: Build on existing investments 2. Affordability: Many students can’t afford textbooks 3. Quality: We do our best work when we know our peers can see it 4. Self-interest: Increased faculty exposure, reputation, and new opportunities
  • 13.
  • 14. What is Creative Commons? A simple, standardized way to grant copyright permissions to your creative work.
  • 17. Textbook Affordability The high cost of textbooks has reduced Washington citizens’ access to higher education. Full-time students spend over $1,000 on textbooks every year. College Board Report: Trends in College Pricing (2007)
  • 18. Textbook Affordability SBCTC Example: English Composition I 50,000+ enrollments / year x $100 textbook = $5+ Million every year
  • 19. The Old Economics (Rivalrous) Print, wareho use, and ship a new book for every student
  • 20. The New Economics (Non-Rivalrous) Upload one copy, and everyone uses it simultaneously Making copies, storage, distri bution of digital stuff = “Free”
  • 21. The cost of ―copy‖ Cost of ―Copy‖ For one 250 page book: • Copy by hand - $1,000 • Copy by print on demand - $4.50 • Copy by computer - $0.00084 Source: David Wiley, BYU
  • 22. Where to begin? Build on existing goals: Increase access and completion…
  • 23. Where to begin? Build on existing goals: Increase access and completion… …by providing high quality, affordable, openly licensed educational resources.
  • 24. History of Sharing Build on existing success: WA CTCs have a history of sharing content through system courses and “pooling” enrollments.
  • 25. Strategic Technology Plan Look for policy opportunities: “But using open educational resources – and contributing to them – requires significant change in the culture of higher education. It requires thinking about content as a common resource that raises all boats when shared (p.11).” http://techplan.sbctc.edu
  • 26. WA Legislation • SSHB1025 • Faculty consider the least costly practices in assigning course materials, such as adopting the least expensive edition available, adopting free, open textbooks when available, and working with college librarians to put together collections of free online web and library resources, when educational content is comparable as determined by the faculty…
  • 27. WA Legislation • SSHB1946 – two big ideas – share technology and share content. • (v) Methods and open licensing options for effectively sharing digital content including but not limited to: Open courseware, open textbooks, open journals, and open learning objects…
  • 28. State Board ―Open‖ Policy All digital software, educational resources and knowledge produced through competitive grants, offered through and/or managed by the SBCTC, will carry a Creative Commons Attribution License (CC BY).
  • 29. Open Education • Open Course Library Goals – Design and share 81 high enrollment, gatekeeper courses – Improve course completion rates – Lower textbook costs for students (<$30) – Provide new resources for faculty to use in their courses – Fully engage our colleges in the global open educational resources discussion.
  • 30. Open Course Library • Phase 1: 42 courses – Available October 31, 2011 at http://opencourselibrary.org • Phase 2 : 39 courses – Available Spring 2013
  • 31. Open Course Library 81 courses built by our own faculty 1. Define learning objectives 2. Use existing, quality OER 3. Fill in gaps with their own content
  • 32. Open Course Library What about Quality? 1. Instructional Designer review based on Quality Matters rubrics 2. Double Peer Review 3. Accessibility & Global Education Reviews
  • 33. Open Course Library • 81 courses = 411,133 enrollments / year • Potential Impact: $41M+ in textbook costs / year • If adopted by 25% of the sections in the system (faculty decision), savings to students will be $7.2M / year. • Completions rates may also increase when all students can afford course materials
  • 34. WA Education Master Plan Educate More Citizens Raise educational attainment to create prosperity, opportunity • Policy Goal: Increase the total number of degrees and certificates… • By 2018, raise mid-level degrees and certificates to 36,200 annually, an increase of 9,400 degrees annually.
  • 35. More? Better? Faster? How does OER help teach more students and teach them better? 1. Non-rivalrous, scalable, searchable 2. Allows students to preview and review • Paves the way for lifelong learning 3. Can be customized, translated, improved • Data feedback loops are useless without the ability to change the content
  • 36. NEW HE Models are En Route
  • 37. Current Legislation • What if publicly funded educational content was open access? • HB2337: K-12 Open Textbooks Bill • HB2336: Public access to publicly funded educational materials.
  • 38. Only ONE Thing Matters: • Efficient use of public funds to increase student success and access to quality educational materials. • Everything else (including all existing business models) is secondary.
  • 39. Conclusion: We can break the ―Iron Triangle‖ IF we: 1. Ask ―what is best for students?‖ 2. Openly license and share our educational and scientific resources 3. Explore more affordable, scalable models for higher education using digital, networked, open technologies
  • 40. Tom Caswell Open Education Policy Associate, State Board for Community & Technical Colleges tcaswell@sbctc.edu http://tomcaswell.com http://opencourselibrary.org Slides at: http://slideshare.net/tom4cam

Editor's Notes

  1. We start with the Internet. Internet connectivity is virtually everywhere, and it provides the greatest distribution channel we have ever known.When we add digital content to the World Wide Web, we should be able to lower costs, increase access, and increase quality… right?
  2. WRONG!
  3. It turns out that copyright law hasn’t kept up with digital content and global connectivity. So even though the technology allows us to copy and share digital content in non-rivalrous ways, the default, “All Rights Reserved” copyright model requires users to request permission from copyright holders before using their content. Not very efficient or scalable for those who want to share their creative works.
  4. We need a way to make sharing digital content easy, legal, and scalable. This is where open licensing comes in.
  5. The old model isn’t working for us
  6. We need to leverage open, digital technologies to lower costs AND better meet the needs of our students.
  7. We need to leverage open, digital technologies to lower costs AND better meet the needs of our students.
  8. In 2010 the State Board approved the first “open” policy.
  9. Through a match from the Gates Foundation and the State Legislature, the Open Course Library initiative was created. The goals of the Open Course Library are to:design and share 81 high enrollment, gatekeeper coursesImprove course completion ratesLower textbook costs for students (&lt;$30)Provide new resources for faculty to use in their coursesFully engage our colleges in the global open educational resources discussion