With more and more companies looking to generate leads using LinkedIn, I am often asked, how to craft the ideal LinkedIn Profile for sales professionals. Because there is a big difference between a LinkedIn profile set up to gain employment and one set up to connect with prospects. The truth is the first step in generating leads with LinkedIn is creating a LinkedIn profile which highlights your company and your expertise so you can start attracting clients. Few social media platforms offer as great an opportunity to increase your exposure to potential clientele than LinkedIn. LinkedIn is the go-to website for companies looking to reach their potential buyers, especially when it comes to B2B sales.

1. LINKEDIN
PROFILE TO
GENERATE
LEADS
BUILDING A
YOUR NAME
PROFESSIONAL HEADLINE HIGHLIGHTS|
PROUDLY PROCLAIM WHAT YOU CAN DO FOR OTHERS
LOCATION Connection . Contact info
More...
CURRENT HIGHLIGHTS
PICKED BY LINKEDIN
About
... see more
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THE FIRST TWO LINE OF YOUR ABOUT TEXT
Experience
POSITION
COMPANY NAME
PERIOD
logo
Search
Home My Network Jobs Messaging Notifications Me More
+LinkedIn
https://www.linkedin.com/in/socoselling/

2. www.socoselling.com
Search
+LinkedIn
https://www.linkedin.com/in/socoselling/
Search
+LinkedIn
https://www.linkedin.com/in/socoselling/
PICK A URL FOR
YOUR LINKEDIN PROFILE
Instead of having a boring LinkedIn Profile URL which
includes your first and last name and a string of numbers,
customise it to be your name only if available or your
name and what you do if not.

3. YOUR NAME
PROFESSIONAL HEADLINE HIGHLIGHTS|
PROUDLY PROCLAIM WHAT YOU CAN DO FOR OTHERS
LOCATION Connection . Contact info
More...
CURRENT HIGHLIGHTS
PICKED BY LINKEDIN
DESIGN YOUR LINKEDIN
COVER IMAGE
Don’t waste the prime marketing space of your LinkedIn
cover image on your company logo or a cute picture. Use
it to attract attention by visually representing your value
proposition. It can be a visual representation of your
service, or you receiving an award. Anything that
establishes credibility or gets your message across.
www.socoselling.com

4. YOUR NAME
PROFESSIONAL HEADLINE HIGHLIGHTS|
PROUDLY PROCLAIM WHAT YOU CAN DO FOR OTHERS
LOCATION Connection . Contact info
More...
CURRENT HIGHLIGHTS
PICKED BY LINKEDIN
UP-TO-DATE PROFESSIONAL
PHOTOS OF YOURSELF
The Internet is already an impersonal place; anything you
can do to humanise your profile is advantageous. When
creating a profile image for the whole team at the
company you could consider uniformity in the image. One
example is how many of HubSpot’s employees on LinkedIn
use a profile picture set against an orange background.
www.socoselling.com

5. YOUR NAME
PROFESSIONAL HEADLINE HIGHLIGHTS|
PROUDLY PROCLAIM WHAT YOU CAN DO FOR OTHERS
LOCATION Connection . Contact info
More...
CURRENT HIGHLIGHTS
PICKED BY LINKEDIN
A good headline describes who you are, who you are
talking to, and the real world benefits you can offer to
your target audience. The better you know your potential
audience, the easier it will be to craft a relevant value
proposition and incorporate your prospect’s pain point.
HEADLINE AND HIGHLIGHTS
www.socoselling.com

6. About
... see more
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AUDIENCE CAN INITIALLY SEE THE FIRST TWO LINES OF THE
TEXTS SO DISH OUT ALL THE BEST STUFF IN THE FIRST TWO LINES.
Write In The First Person
Have A Specific Audience In Mind
Use Searchable Keywords
Keep Your Summary A Summary
Fill In All Thumbnails With Examples Of Your Work
ABOUT YOURSELF
PROFESSIONALLY
thumbnail 1
www.socoselling.com

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