If you want to connect with buyers in a B2B space, LinkedIn is where it’s at. Here are some guidelines to use LinkedIn as a lead generation tool.

1. LINKEDINFOR LEAD GENERATION

2. CONNECT WITH YOUR EXISTING
OFFLINE CONNECTIONS INCLUDING
ALL PAST CUSTOMERS AND
PROSPECTS. THEN LIKE AND
COMMENT ON THEIR CONTENT
CONNECT WITH
EXISTING CONNECTIONS
+MY NAV SEARCH
+MY NAV SEARCH

3. SHARE YOUR LESSONS LEARNED,
TRENDS IN THE MARKET PLACE,
TESTIMONIALS, PRODUCT UPDATES
AND EDUCATE YOUR AUDIENCE
CREATE YOUR
OWN CONTENT
2k 53

4. USE LINKEDIN ADVANCED SEARCH
TO FIND YOUR TARGET AUDIENCE
BASED ON THEIR JOB ROLE, TITLE,
GEOGRAPHY AND CONNECT WITH
THEM
FIND YOUR
TARGET AUDIENCE

5. INSTEAD USE A MEANINGFUL AND
CUSTOMISED CONNECTION REQUEST
AND ALWAYS ADD VALUE BEFORE
ASKING FOR ANYTHING
DON’T SELL IN THE
CONNECTION REQUEST
DON’T

6. TO BE EFFECTIVE AT USING LINKEDIN
FOR LEAD GEN, YOU NEED TO TAKE
YOUR ONLINE CONNECTIONS OFFLINE
AND CONNECT IN PERSON
TAKE ONLINE
CONNECTION OFFLINE

7. MAKE IT A HABIT TO CONTINUALLY
ADD NEW CONNECTIONS. TRY OUT
THE ‘FIND NEARBY’ FEATURE WHEN
AT EVENTS TO CONNECT WITH
EVERYONE AROUND YOU
KEEP BUILDING
YOUR NETWORK Nearby members can only discover you
when you’re on this page.
Nearby
Tom Abbott
Nearby members will appear here when you
both have this page open
Where is everyone?

8. GET THIS FREE GUIDE
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TO THE NEXT LEVEL!