1.
BANNERS
BANNERS
BANNERS

2.
BANNERS
BANNERS
BANNERS
Nielsen

3.
YOU MORE LIKELY TO SURVIVE A
PLANE CRASH THAN CLICK A
BANNER AD
IN SUMMARY

4.
Johan Unger, co-founder of Sprinkle.

5.
Johan Unger, co-founder of Sprinkle.

6.
BLOG POST
COMPRAR IR A WEB

7.
MAGIC POSTS
COMPRAR IR A WEB
+ purchases
+ leads
+ bbdd
+ engagement
+ video views

8.
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza

9.
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
COMPRAR IR A WEB

10.
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB

11.
EL NUEVO IMAC RETINA 5K DESMONTADO PIEZA A PIEZA,
¿ES DIFÍCIL DE REPARAR?
Desmontan el nuevo ordenador de Apple pieza a pieza
1.300 €
COMPRAR IR A WEB
FINALIZAR LA COMPRA
Acabas de reservar el
imac de Apple
Finaliza el pago

12.
COMPRAR IR A WEB
SELL PRODUCTS
technolgy, travel, clothes..

13.
COMPRAR IR A WEBDESCARGAR IR A WEB
DOWNLOAD CONTENT
ebooks, whitepapers, inphografics..

14.
COMPRAR IR A WEBINSTALAR IR A WEB
PURCHASE SUBSCRIPTIONS..
saas services, plugins, etc

15.
COMPRAR IR A WEBRESERVAR IR A WEB
INSTALL APPS

16.
brands influencersagencies customers
VALUE CHAIN

17.
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.

18.
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES
CAMPAIGN
LAUNCH
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact

19.
CAMPAIGN LAUNCH PROCESS
BRANDS & AGENCIES INFLUENCERS
CAMPAIGN
LAUNCH
OK, SHOW ME
THE MONEY
Search Influencers
Business Category
Campaign Type
Cost per Interaction max.
Budget max.
ADSUWAK
MATCHING
PARTICIPATE
Adsuwak Matching
- growhacks.es
- trackerr.es
- videoloop.es
- interacis.com
100.000
45.000
25.000
14.500
1.200
3.200
1.500
980
45
24
13
35
234
445
212
154
234
445
212
154
Influencer Site Impressions % Interaction % share cpi avg cpi avg
Contact
Contact
Contact
Contact

20.
(visits, email,shares, video views)
influencersbrands agencies
BUSINESS MODEL

21.
positioning map
CTR (clickthrough rate)
Influencer
commision
COMPETITORS
google 68% CPC
amazon 50% CPC
twitter 0% CPC
adsuwak 75% CPC
zanox 58% CPC
facebook 0% CPC
TradeDoubler 40% CPCPubliMedia 22% CPC

22.
influencer would use adsuwak

23.
KEY FACTORS
BRANDS & AGENCIES
Influencers database
expected conversion
expected ctr
competitive prices
monitoring tool
39%
26%
17%
12%
6%
ordered by importance

24.
impacts

25.
impacts