1.
9 December 2015
My 6 AHA moments from
User Friendly 2015 Conference
By Tomas

2.
WeChat Payment

3.
AliPay

4.
Debit Card

5.
QQ Wallet

6.
7

7.
1st AHA moment
• Always have a backup plan.
• User Centered Service Design Thinking.
• Startup Metrics Model – AARRR
– Acquisition(Marketing, Promotion), Activation(First
Experience, AHA, WOW, Sweet spot), Retention(Return),
Revenue(Profit) and Referral(Word of Mouth).
– Painful point: first time bank account setup takes time.
– Sweet spot: one click micro payment, limited low risk.
8

8.
Workshop

9.
2nd AHA moment
Create private
group chat for
workshop
Invite participants
to join
Post out questions
during workshop
so trainer could
answer after
Continuous
learning:
Group develop to
become focus
group community
11

10.
Recruitment flyer

11.
Career Development Direction
Generalist Specialist
13

12.
3rd AHA moment
• Awareness of current China industry hiring
market.
• Interested in “PPT Designer” job scope?
• Career development direction
– T-shaped people
– Generalist vs. Specialist
– Broader is preferred, and too broad is not practical
14

13.
Shenzhen MRT

14.
Green Power Bike

15.
Innovation Anywhere

16.
4th AHA moment
• City as a product, and with visioning.
• Product vision
– What is your product vision?
– What are your product concepts?
– Are product concepts communicated with all team
members?
– Are your actions aligned with your concepts?
– What’s your feedback loop?
19

17.
Where to eat?

18.
5th AHA moment
• What kind of “moment” as a Product Owner, or
team could ever create this idea?
– Idea to bank on Micro Moment to ask for direction?
• Learn, unlearn and relearn
– The illiterate of the 21st century will not be those who
cannot read and write, but those who cannot learn,
unlearn, and relearn. - Alvin Toffler
24

19.
KTV moment

20.
6 AHA moment
• Service Design Thinking – K mi
– Why a customer need this service?
– What are the painful points customers encounter when using KTV?
– What are the sweet spots service we could provide?
• Micro-moments fill the need (Google):
– I want to learn…
– I want to buy…
– I want to know…
– I want to go…
– I want to do…
27

21.
About UF 2015
• 700+ participants, 30+ volunteers
• 95%+ are from local companies
• BAT companies, UX experts
– Baidu, Alibaba, Tencent
• Language
– 4 keynotes and 7 workshops conducted in English.
– 33 workshops conducted in Chinese.
29

22.
Cost
• UF2015 Ticket + Workshop
– SGD 1,924 (RMB 10,000 RMB)
• Flight and accommodations
– Flight SGD 600
– Hotel SGD 400
30

23.
34
Thank you!