My presentation from the Distilled NYC meetup on 18th Jan 2012. Inspiration and creative ideas for online marketing in the ecommerce space

1. Ecommerce
Inspiration
@tomcritchlow
www.distilled.net

2. Content Curators Hold All The Power

3. Fuck Yeah Cowboy Boots is a real
thing, and links to ecommerce websites

4. Gucci has 100s of pins (links) on
pinterest

5. Etsy has over 9000

6. "If you want a
preview of where
we're headed with
apparel go look at
the denim
category, go look
at women's jeans on
Amazon. That'll give
you a little insight
into our future."
http://www.excitingcommerce.com/2010/08/j
eff-bezos-on-amazons-fashion-strategy-.html

7. made.com allows you to vote on product
development & design

8. Allow your
content to be
remixed and
hacked. Turn
products into
linkbait
http://artistmarketplace.moleskine
.com/

9. Zappos have over 50,000 product
videos (and >185,000 video urls
indexed)
http://blogs.zappos.com/fif
tythousand

10. Product Video Results
Higher Conversions Stay Longer
64% -85% 2min Longer
Average stay when engaged
More likely to purchase after with video
watching a product video Comscore 8/2010
Internet Retailer 4/2010 / Comscore 8/2010
Search Enhancement Offline Impact
53x Higher 6% increase
Likelihood of a front-page In in-store sales
Reckitt Benckiser, Nielsen, May 2010
Google result
Forrester, 1/2010
This slide stolen with permission from TippingpointLabs.com

11. Categories as Linkbait
http://producten.hema.nl/

12. Products as Linkbait
http://wish.co.uk/zombie-boot-camp/

13. Link Build With Hope

14. (PS this is why kickstarter works)

15. Business Case Studies = Links (&PR)

16. Gucci has 6 million facebook fans

17. Sofa.com Film Nights

18. Agile Ecommerce
http://tattly.com/products/aperture

19. Dive Head First Into G+. Now.
http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/

20. slideshare.net/tomcritchlow/

21. Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net
@tomcritchlow
Fiercely curious. Passionate
about learning. Email me!