The Modern Marketing Plan

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My presentation from Pubcon Vegas 2011 on The Modern Marketing Plan.

Tecnología Empresariales

The Modern
Marketing Plan
@tomcritchlow
www.distilled.net

http://mobro.co/distilled

Content
Marketing Is
The Future

People Don’t Like Banner Ads

thefancy.com

tumblr.com

Continually Invest in Page Types

Make Your Pages Deserve To Rank
http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

Zappos Have 50,000+ Product Videos

Define Your
Audience

Personas for Customers

Personas for Mavens

Research Communities

Speak To Your Audience
http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Create Content
Platforms

Content Platforms FTW

Content for Customers for the Long Tail

Content for Mavens For the Head Terms

Relationship
Building

Relationship Building > Link Building

Build
Flywheels

Email Is The Elephant In The Room

Build Social Followings

Use Money To
Accelerate
Flywheels

Social Advertising

www.slideshare.net/tomcritchlow
Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

Tom Critchlow
VP Operations NYC
www.distilled.net
tom.critchlow@distilled.net

Fiercely curious. Passionate
about learning. Email me!

@tomcritchlow

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Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

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Heather Hedden, Senior Consultant at Enterprise Knowledge, presented “The Role of Taxonomy and Ontology in Semantic Layers” at a webinar hosted by Progress Semaphore on April 16, 2024. Taxonomies at their core enable effective tagging and retrieval of content, and combined with ontologies they extend to the management and understanding of related data. There are even greater benefits of taxonomies and ontologies to enhance your enterprise information architecture when applying them to a semantic layer. A survey by DBP-Institute found that enterprises using a semantic layer see their business outcomes improve by four times, while reducing their data and analytics costs. Extending taxonomies to a semantic layer can be a game-changing solution, allowing you to connect information silos, alleviate knowledge gaps, and derive new insights. Hedden, who specializes in taxonomy design and implementation, presented how the value of taxonomies shouldn’t reside in silos but be integrated with ontologies into a semantic layer. Learn about: - The essence and purpose of taxonomies and ontologies in information and knowledge management; - Advantages of semantic layers leveraging organizational taxonomies; and - Components and approaches to creating a semantic layer, including the integration of taxonomies and ontologies

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Enterprise Knowledge

In this session, we will delve into strategic approaches for optimizing knowledge management within Microsoft 365, amidst the evolving landscape of Copilot. From leveraging automatic metadata classification and permission governance with SharePoint Premium, to unlocking Viva Engage for the cultivation of knowledge and communities, you will gain actionable insights to bolster your organization's knowledge-sharing initiatives. In this session, we will also explore how to facilitate solutions to enable your employees to find answers and expertise within Microsoft 365. You will leave equipped with practical techniques and a deeper understanding of how there is more to effective knowledge management than just enabling Copilot, but building actual solutions to prepare the knowledge that Copilot and your employees can use.

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

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Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

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As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Último (20)

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

Boost PC performance: How more available memory can improve productivity

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Histor y of HAM Radio presentation slide

Histor y of HAM Radio presentation slide

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Tech Trends Report 2024 Future Today Institute.pdf

Tech Trends Report 2024 Future Today Institute.pdf

Tech Trends Report 2024 Future Today Institute.pdf

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

Strategies for Landing an Oracle DBA Job as a Fresher

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

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What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

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Artificial Intelligence: Facts and Myths

Artificial Intelligence: Facts and Myths

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Axa Assurance Maroc - Insurer Innovation Award 2024

Axa Assurance Maroc - Insurer Innovation Award 2024

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The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

CNv6 Instructor Chapter 6 Quality of Service

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

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TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The 7 Things I Know About Cyber Security After 25 Years | April 2024

The Modern Marketing Plan

1. The Modern Marketing Plan @tomcritchlow www.distilled.net

2. http://mobro.co/distilled

3. Content Marketing Is The Future

4. People Don’t Like Banner Ads

5. pinterest.com

6. thefancy.com

8. Continually Invest in Page Types

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28. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow