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Why I Do What I Do

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My #mozcation presentation in Sao Paulo 2011.

Publicado en: Empresariales, Tecnología
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Why I Do What I Do

  1. 1. Why I Do What I Do<br />@tomcritchlow<br />www.distilled.net<br />
  2. 2. “If you work in marketing, kill yourself”<br />- Bill Hicks<br />
  3. 3. All I know right now is that I want to do all of it better. Everything better. Better, better. – Merlin Mann<br />
  4. 4. See The Bigger Picture<br />How To Deliver Documents<br />
  5. 5. We Live In Interesting Times<br />
  6. 6. Make Pages That Deserve To Rank<br />
  7. 7. Inbound Marketing > Advertising<br />How To Deliver Documents<br />
  8. 8. Teach Clients to Fish<br />
  9. 9. Education.<br />How To Deliver Documents<br />
  10. 10. Teach Clients to Fish<br />
  11. 11. Teach People To #Measure<br />
  12. 12. Teach Colleagues & Employees<br />
  13. 13. Pitch Stories, not Projects<br />How To Deliver Documents<br />
  14. 14. “<br />Your tale, sir, would cure deafness.<br />William Shakespeare<br />
  15. 15. You Have Responsibility<br />How To Deliver Documents<br />
  16. 16. You have an audience<br />
  17. 17. Actions!<br />How To Deliver Documents<br />
  18. 18. Things You Can Do<br />Plan for the long term<br />Build content platforms, not content pieces<br />Build an analytics culture<br />Gather a library of awesome marketing<br />
  19. 19. And finally…<br />How To Deliver Documents<br />
  20. 20. “<br />From here on out, do what you love<br /> - Justin Briggs<br />http://justinbriggs.org/from-here-on-out-do-what-you-love<br />
  21. 21. Tom Critchlow<br />VP Operations NYC<br />www.distilled.net<br />tom.critchlow@distilled.net<br />Fiercely curious. Passionate about learning. Email me!<br />@tomcritchlow<br />

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