Jo Caudron is misschien wel dé pionier van de Belgische internetwereld. In 1993 hield hij The Reference boven het doopvont, het allereerste webbureau in België. In 2009 richtte hij DearMedia op, een adviesbureau dat bedrijven klaarstoomt voor een wereld die almaar digitaler wordt. De jongste jaren heeft hij met zijn team een methode ontwikkeld om als bedrijf door een noodzakelijke digitale transformatie te gaan. Hij vertelt waarom juist die digitale transformatie zo'n grote impact heeft op je bedrijfscultuur en dus op je werkgeversmerk.

1. Jo Caudron
Dear Media

2. Digital Transformation
How Digital Disruption is changing the future of Media and HR
May 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98

3. Jo Caudron
°1968
Founder & CEO
Digital Consulting Firm
Co-Founder
Social Media Campaigning
Platform

4. @jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron,
currently we are 5 consultants
• our mission is to help you finding a new
balance between the certainties of your
traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital space,
with focus on social, mobile, tablets,
location, connected TV, new
radio, ...
• We work for large European clients

5. @jcaudron
Smile, you’re in a crisis ;-)
The future is about
permanently dealing with
change and going in and
out of moments of crisis.
Are you ready to deal with
this in your business
context?

6. Digital
Transformation is
really happening

7. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

8. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
From ...
The Business
Digital (at
the sideline)

9. @jcaudron@jcaudron
Digital Transformation Modeling
From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core
From ...
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core

10. @jcaudron@jcaudron
Do you accept...?
How big should
CHANGE be?
In order to change
the world?

14. @jcaudron@jcaudron

15. @jcaudron@jcaudron

16. 7 metaphors to
understand
the impact of change

17. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

18. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

19. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
148K

20. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House
148K

21. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

22. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Angry Birds Twitter,
Facebook
Newspaper
Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Boxee
Spotify + Metafy
Sporza.be
LinkedIn, Monster, ...
eBay
Pinterest,
blogs
Weather Pro (iPhone)
Traffic: Inrix + iCoyote
(iPhone)
Digg.be
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
culture
Trends &
Lifestyle

23. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package

24. From monolithic to
atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Freelancing is the
new normal

25. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

26. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

27. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog
What will native advertising be doing to media?

28. By-passing
Virtualization
(services, products,
support,
distribution, ...)
Distortion of the
value chain
The Frog

29. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper

30. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms

31. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”

32. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
New “experts”

33. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Why you should
be recruiting on
Facebook
- 50 percent of Facebook users say brands’
Facebook pages are more useful than
their websites.
- 70 percent of recruiters say they connect
better with potential job seekers due to
widespread use of Facebook.
- 81 percent of job seekers want to see job
opportunities posted to career pages on
the social network.
- 85 percent of recruiters currently using
Facebook recommend that other
recruiters follow suit.

34. Gatekeeper meets
the Second
Gatekeeper (the
power of social
media)
Fragmentation of
(communication)
touchpoints
Recommendations
Ambassadorship
The Gatekeeper
Work
together with
your
ambassadors

35. Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data
The Traveller

36. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

37. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

38. The Traveller
Mobile technology
Location / Local
Always on / Instant
gratification
Decreased mobility (for
society)
De-centralized /
NWOW
“Good is good enough”
Small Data

39. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

40. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

41. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service

42. The Participant
Community
Gamification
Co-creation /
Collaboration
The power of the
crowd
Empowered Self
(Self-)service
Hire My Friend is
a social, targeted
and local platform
for job searches
made for the
people of the
Internet.With this
new product,
Makeshift aims to
knock out
recruiters and
make hiring in the
startup scene
more efficient.

43. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

44. The Cyborg
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Contextual Awareness

45. Transparency
Accountability
Proximity
Responsiveness
Bi-directional
Humanization
Authenticity
The
Glass House
Relationship
Monolithic vs.
atomic
APPification
Long Tail
Personalized
Experience
Speed
Price
(Self-)service
Scalability
The
Package
Product, Service &
Packaging
Bypassing
Virtualization
Fragmentation of
touchpoints
The
Frog
Position in the
value chain
New gatekeepers
Recommendations
"Good is good
enough"
Ambassadorship
The
Gatekeeper
Opinion
making
The
Traveller
Place
Utility
Empowered self
Delivery fulfillment
New way of
working
Contextual
awareness
Real-time
Location &
Place
The
Participant
Community
Gamification
Collaboration
The power of the
crowd
Community
The
Cyborg
Internet of things
Wearables
Quantified self
Robotics
Data
Monitoring
Progressive
Technology
We have to prepare for a digital future, with new rules and new relationships

46. Things to take away ...

47. @jcaudron@jcaudron@jcaudron
Are you next?

48. Offline Online
Be ready for Mobile
Strategy Implemen-
tation
Integration
Be ready for Social
Strategy
Concepts
& Channels
Policy,
Teams &
Ownership
Roll-out
Be ready for The Future (Digital
Transformation Modeling)

49. Digital Transformation
How Digital Disruption is changing the future of Media and HR
May 2014
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98