Advanced revenue management for hotels 1 - lisbon 2016 - english
The main objective of this seminar is to understand the purpose of revenue management in both technological and commercial terms. With this information, a hotel can evaluate, develop and optimize its pricing strategy with the goal of maximizing profits.
Revenue Management is a method of managing sales of hotel inventory by applying yield management techniques.
Basic elements of Revenue Management used to manage inventory:
Historical data – statistics, demand and trends
Price management tools
The main factors in setting prices are: Advanced Revenue Management Contents • Introduction • Basic Definitions • Forecasting • Benchmarking • Segmentation • Pricing • Reports, Statistics • New Tools • Exercises • Glossary • Exam • Reading
tutorial Introduction to Revenue Management for Hotels Hospitality seminar- what is revenue management in hotel industry course