1.
GO ONLINE!Web is awesome. Politics can be too.
HOW TO COMMUNICATE?

2.
PUBLIC RELATIONS
IVANA GRLJAK
@redlena
ZINKA BARDIĆ
@zinkab
Croatian Government's
spokesperson
Special advisor on Public
relations to the PM Zoran
Milanović

3.
ONLINE TEAM MEMBERS
TOMISLAV KORMAN ANA URLIĆ MARKO BOŽAC FRAN KUŠETA
@tomislavkorman @ana_esplanada @frankuseta@markobozac
Creative geek that loves
social media, design,
internet, science and
politics.
Postgraduate student of
diplomacy.Socialdemocra
t. EU enthusiast. Human
rights for all. In love with
the world.
Brucoš EFZG-a, 20, bloger
wannabe. Interested in
gadgets, technology,
youth policy, politics,
(social) media, UX,
design, web....
19 years, Croatia, politics,
internet,
U2&Coldplay&TheKillers,
George Carlin, and so
on...

4.
ONLINE TEAM MEMBERS
TOMISLAV KORMAN ANA URLIĆ MARKO BOŽAC FRAN KUŠETA
@tomislavkorman @ana_esplanada @frankuseta@markobozac
Creative geek that loves
social media, design,
internet, science and
politics.
Postgraduate student of
diplomacy.Socialdemocra
t. EU enthusiast. Human
rights for all. In love with
the world.
Brucoš EFZG-a, 19, bloger
wannabe. Interested in
gadgets, technology,
youth policy, politics,
(social) media, UX,
design, web....
18 years, Croatia, politics,
internet,
U2&Coldplay&TheKillers,
George Carlin, and so
on...

5.
INFORMATION

6.
33%
63%
WORLD
CROATIA
2 270 000 000 internet users
2 300 000 internet users
* Internet World Stats, December 2011; “Informatička pismenost u Hrvatskoj” – GFK, December 2011, N=1000;
INTERNET

7.
INTERNET 45%
RADIO 39%
TELEVISION 35%
WEEKLY NEWSPAPERS 31%
MAGAZINES 30%
DAILY NEWSPAPERS 24%
The most accurate information is on:
* “Hrvatski mediji u očima građana” – Fakultet političkih znanosti Zagreb, 2009, N=1000
INTERNET IN CROATIA

8.
There is an inverse relationship
between control and trust.
More control, less trust.
David Weinberger, Professor at Harvard University at Web 2.0 guru conference
“ !

9.
2,0average approval rating of the
politicians by the citizens (max 7)
* “Povjerenje u profesije/institucije” – GFK, June 2012, N=1000
WHO DO YOU TRUST?

10.
5,6the average confidence in friends
(max 7)
* “Povjerenje u profesije/institucije” – GFK, June 2012, N=1000
WHO DO YOU TRUST?

11.
77,4%people in Serbia has more trust in
internet than other media
* “Pozitiv centar za digitalne medije” , October 2011.
WHO DO YOU TRUST?

12.
ADD AS
FRIEND

13.
* “Top Sites by Country” – Alexa.com, August 2012
TOP SITES
facebook.com
google.hr
google.com
youtube.com
index.hr
net.hr
jutarnji.hr

14.
FACEBOOK IN CROATIA
60%
* Facebook, May 2012; Socialbakers, svibanj 2012

15.
FACEBOOK U SRBIJI
Povijest / Izazovi i iskustva
3 513 820korisnika koristi ovu društvenu mrežu u
Srbiji
* Socialbakers, rujan 2012
SERBIA

16.
FACEBOOK U SRBIJI
Povijest / Izazovi i iskustva
3 513 820korisnika koristi ovu društvenu mrežu u
Srbiji
* Socialbakers, rujan 2012
SERBIA

17.
FACEBOOK U SRBIJI
Povijest / Izazovi i iskustva
3 513 820korisnika koristi ovu društvenu mrežu u
Srbiji
* Socialbakers, rujan 2012
SERBIA

18.
FACEBOOK U SRBIJI
Povijest / Izazovi i iskustva
3 513 820korisnika koristi ovu društvenu mrežu u
Srbiji
* Socialbakers, rujan 2012
BiH

19.
FACEBOOK U SRBIJI
Povijest / Izazovi i iskustva
3 513 820korisnika koristi ovu društvenu mrežu u
Srbiji
* Socialbakers, rujan 2012
SLOVENIA

20.
Average American actually
spends more time consuming
news than a decade ago. The
average time per visit to news
sites continues to drop.
Facebook is now the third
biggest referral site for news
articles.
Chad Garrison, Pew Research Center
“ !

21.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

22.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

23.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

24.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

25.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

26.
I think this comes down to
identity and trust.
Identity is the next weapon; the
more we know about you, the
more we know whether to trust
you.
Jeff Jarvis, “What would Google do?”
“ !

27.
INTERACTION

28.
KUKURIKU WEB
* “Statistike” – Brlog, rujan 2011
500questions and comments were
posted on web page in the first
few hours regarding the Plan 21
WWW.VLADA.HR

29.
KUKURIKU WEB
Strategije / Analize i ciljevi
* “Statistike” – Brlog, rujan 2011
500pitanja i komentara vezanih uz
Plan21 pristiglo je u nekoliko
sati od objave stranica i
programa

30.
KUKURIKU NEWSLETTER
* “Statistike” – Brlog, rujan 2011
18 694e-mails were collected where
afterwards the newsletters were
sent
WWW.VLADA.HR

31.
KUKURIKU SOCIAL MEDIA
WWW.VLADA.HR

32.
twitter

33.
KUKURIKU ON TWITTER
140it is not only the number of
characters Twitter allows, but
also the synonym for both-
way communication
WWW.VLADA.HR

34.
WWW.VLADA.HR
KUKURIKU AND TWITTER INTERACTION
of the tweets posted was interaction with the users
(out of total 2323 tweets)
50%

35.
FIRST POLITICAL TWITTER INTERVIEW
WWW.VLADA.HR

36.
FIRST POLITICAL TWITTER INTERVIEW
WWW.VLADA.HR

37.
TWITTER WALL ON ALL EVENTS
ENGAGE – OFFLINE AND ONLINE USERS
Wall of Tweets is a simple and
engaging solution that enables
people attending your event to
share their tweets on a big wall in
a real-time
RESULTS
At the live events speakers
answered the Twitter (and
Facebook) questions
* TwWall omogućili : Pet minuta i Brlog
WWW.VLADA.HR

38.
TWITTER: INTERACTION TOOL
WWW.VLADA.HR

39.
TWITTER: FIRST HAND INFORMATION
WWW.VLADA.HR

40.
TWITTER AS AN INFORMATION SOURCE

41.
TWEETUP BECAME KUKURIKUUP
'OFFLINE' MEETINGS WITH THE
ONLINE TWITTER USERS
TweetUP with the candidate
for PM on a working subject
ICT, was the first one of its
kind ever organized in
Croatia
The TweetUP was organized
and planned along with the
Twitter users of the
initiative @InternetZaSve
#kukurikuup
WWW.VLADA.HR

42.
facebook

43.
FACEBOOK LIKES
The users mostly liked the
content which targeted them
personaly.
WWW.VLADA.HR

44.
FACEBOOK SHARES

45.
FACEBOOK PHOTOS
The photos were used, apart for the announcements and
live coverage, for stimulating interaction among users, i.e.
by asking questions on a specific subject (announcement of
the promotional activities of Plan21)
WWW.VLADA.HR

46.
FACEBOOK BANNERS
The FB users were voting
for 3 out of 20 slogans
for the internet banners.
They could see the
chosen banners at the
internet sites in the
awake of the electoral
day.
WWW.VLADA.HR

47.
FACEBOOK ‘CHAT’
‘ONLINE’ vs ‘OFFLINE’
First Facebook ‘dialog’ was
organised - broadcasted via
videolink.
The live chat was
broadcasted via many
internet sites in Croatia.
including the central
national TV.

48.
FACEBOOK VIDEO
Atypical political contents has often surpassed the
expected reactions
WWW.VLADA.HR

49.
FACEBOOK REACH
Last week (weekly total reach):
792 90250% of all Facebook users reached
50%
WWW.VLADA.HR

50.
FACEBOOK REACH
WWW.VLADA.HR

51.
youtube

52.
Social networking is still the
fastest-growing active social
media behaviour online.
This is followed by updating a
microblog (e.g. Twitter) and
uploading video..
Cara Pring , 100 social media statistics for 2012
“ !
WWW.VLADA.HR

53.
YOUTUBE VIDEOS
130139 040 views
WWW.VLADA.HR

54.
YOUTUBE VIDEOS
WWW.VLADA.HR

55.
documents
and audio

56.
DOWNLOADABLE AND SHARABLE DOCS
Upload and share publicly
all of your data and
documents.
WWW.VLADA.HR

57.
DOWNLOADABLE AND SHARABLE DOCS
WWW.VLADA.HR

58.
AUDIO IN REAL TIME
Soundcloud
made all the
podcasts and
recordings
available in real
time. Public
statements were
online before on
radiostations or
sites.
WWW.VLADA.HR

59.
FIRST TIME EVER
* “Završni izvještaj” – Maja Dodić, prosinac 2011
- recorded public statement which was broadcasted live via
internet
- organized live Facebook ‘chat’ with the PM candidate
- recorded video spot which targeted social media users only
- organized TweetUp with the prospective PM on the subject of
internet and ICT
- used TwiterWall during the promotion of the electoral program
throughout the country
- politicians were answering questions from social networks via
video
- social media was used dynamically, on field, live from events,
behind the scenes
- online and offline campaign integration at all times
WWW.VLADA.HR

60.
WE WON
WWW.VLADA.HR

61.
LISTEN
ENGAGE
BE RESPECTFUL
HAVE FUN

62.
Social networking is still the
fastest-growing active social
media behaviour online.
This is followed by updating a
microblog (e.g. Twitter) and
uploading video..
Cara Pring , 100 social media statistics for 2012
“ !

63.
SOCIAL MEDIA IS
HUGE

64.
HUGE

65.
LISTEN

66.
27th/32
Digitizing Public Services in Europe: Putting ambition into action, 9th Benchmark
Measurement, Capgemini, IDC, Rand Europe, Sogeti and DTi for: European
Commission, Directorate General for Information Society and Media, December 2010
On digitizing public services
(below EU average)

67.
E-government development
in Southern Europe
Emerging leaders in e-government
development
World Ranking in E-government
development
3
10
30
United Nations E-Government Survey 2012 - E-Government for the People, United
Nations, New York, 2012

68.
12/23/2011
GOVERNMENT STARTS ONLINE

69.
WE USE

70.
30average number of tweets during the
workdays
HOW MUCH WE TWEET

71.
ENGAGE

72.
WHAT WE TWEET ABOUT WHEN WE TWEET
Public Consultation
Public Discussions
Exclusive Content
Upcoming Events
Multimedia
Do we ask questions?

73.
WHAT WE TWEET ABOUT WHEN WE TWEET
Public Consultation
Public Discussions
Exclusive Content
Upcoming Events
Multimedia
Do we ask questions?

74.
HOW MUCH WE TWEET
50%of tweets are conversations
(mentions and responses to other
users)

75.
AMONG THE 25 MOST CONNECTED

76.
FIRST

77.
TWEETUP BECOMES VLADAUP
1st TweetUp was with
Deputy Prime Minister and
Minister of Administration //
ITC in Croatia
2nd TweetUp was held at
official residence of the
Goverment with PM

78.
DIRECT
COMMUNICATION

79.
GROWTH PATTERN OF ‘LIKES’

80.
WE ASKED AGAIN

81.
AND GAVE ANSWERS

82.
110average number of comments on
posts made by other users (PBO) per
day
FACEBOOK INTERACTION

83.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

84.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

85.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

86.
CONVERSATIONALISTS
cscore.recommend.ly, August 2012.

87.
DVOSMJERNOST NA INTERNETU
Strategije / Analize i ciljevi

88.
FACEBOOK ‘CHAT’
‘ONLINE’ vs ‘OFFLINE’
First Facebook/Twitter
‘dialog’ was organised -
broadcasted via videolink.
The live chat was
broadcasted via many
internet sites in Croatia.
including the central
national TV.

89.
PRIME MINISTER ANSWERS

90.
YOUTUBE VIDEOS
287222,741 views

91.
WE ARE STILL
LEARNING

92.
social
networks
MINISTRIES
web
site
questions
suggestions

93.
LISTEN
ENGAGE
BE RESPECTFUL
HAVE FUN

94.
Video: http://www.youtube.com/watch?v=7jCWioCEtes

95.
ANYWAY,
THAT’S PRETTY MUCH ALL I HAVE TO SAY.
BUT I’D REALLY LOVE TO HEAR WHAT
YOU HAVE TO SAY ABOUT IT.

96.
facebook.com/wwwvladahr
youtube.com/wwwvladahr
flickr.com/wwwvlada
soundcloud.com/vladarh
twitter.com/vladarh

97.
GO ONLINE!Web is awesome. Politics can be too.
HOW TO COMMUNICATE?