Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
il proprio futuro

si iniziaa costruire online
CARO@tommasosorchiotti.com
5 febbraio 2016
business school Sole 24 ore
ceri...
Quanto conta comunicare il proprio “talento” oggi
Conta più quanto vali o comunicare quanto vali?
Perché dovrei scegliere te?
La forza di un Brand
Brand…che?
Un brand è

l’insieme di emozioni e percezioni
colte da un consumatore,

o da un potenziale acquirente,

che de...
Biscotti
Pan di Stelle
Come si crea un Brand online
Come si crea un Brand online
Come si crea un Brand online
Come si crea un Brand online
Come si crea un Brand online
UnecosistemadicomunicazionecherappresentaedefinisceilBrand
Perché un Brand funziona
Un brand usa

> semplicità
> valori
> Fiducia
> emozioni
per creare connessioni significative

e ...
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
Ok. ma si parla di prodotti, non di persone, Giusto?
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
Il rischio che qualcuno ridefinisca chi sei
Se non gestirai te stesso, qualcun altro gestirà te
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
servono20annixcostruireunareputazionee5minutixdistruggerla
Vale solo per VIP e personaggi in vista?
Il tuo CV è incompleto
Il tuo CV è incompleto
Il tuo CV è incompleto
Ego Surfing >
definire la propria presenza online
Il Personal Branding
Perché qui, perché ora
lavorare su se stessi, con un modello
lavorare su se stessi, per trovare il lavoro ideale
lavorare su se stessi, per valorizzare il proprio talento
Lavoraresusestessi,xtrovarelapropriavoceeilproprioecosistema
Lavorare su se stessi, per creare una presenza professionale
lavorare su se stessi, per differenziarsi e rendersi unici
lavorare su se stessi, per andare lontano insieme ad altri
lavorare su se stessi, per diventare i primi della categoria
lavorare su se stessi, per inventarsi un lavoro
lavorare su se stessi, per trovare lavoro con un video
lavorare su se stessi, lavorare indirettamente x la propria azienda
Un fan al giorno per tre anni

“Immaginiamo che ognuno dei vostri
fan spenda ogni anno cento dollari per
comprare le vostr...
Stai coltivando le “soft skill”?
Stai facendo tesoro degli errori? Seriamente?
Ciòchestaifacendooggi,tistaavvicinandoadovevuoiesseredomani?
CARO@tommasosorchiotti.com
5 febbraio 2016
business school Sole 24 ore
cerimonia di consegna dei diplomi
Próxima SlideShare
Cargando en…5
×

Personal Branding ~ Intervento di Tommaso Sorchiotti per la Cerimonia di consegna dei Diplomi Business School Sole 24 Ore

3.830 visualizaciones

Publicado el

Intervento dedicato al Personal Branding per motivare i diplomati dei Master 2015 della Business Schoool Sole24Ore a lavorare su se stessi, sul proprio talento e sul proprio Brand Personale per trovare la propria strada.

Publicado en: Liderazgo y gestión
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • accessibility Books Library allowing access to top content, including thousands of title from favorite author, plus the ability to read or download a huge selection of books for your pc or smartphone within minutes DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ...................................ALL FOR EBOOKS................................................. Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy,
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Personal Branding ~ Intervento di Tommaso Sorchiotti per la Cerimonia di consegna dei Diplomi Business School Sole 24 Ore

  1. 1. il proprio futuro
 si iniziaa costruire online CARO@tommasosorchiotti.com 5 febbraio 2016 business school Sole 24 ore cerimonia di consegna dei diplomi Personal Branding
  2. 2. Quanto conta comunicare il proprio “talento” oggi
  3. 3. Conta più quanto vali o comunicare quanto vali?
  4. 4. Perché dovrei scegliere te?
  5. 5. La forza di un Brand
  6. 6. Brand…che? Un brand è
 l’insieme di emozioni e percezioni colte da un consumatore,
 o da un potenziale acquirente,
 che descrivono
 l’esperienza legataal prodotto o servizio
  7. 7. Biscotti
  8. 8. Pan di Stelle
  9. 9. Come si crea un Brand online
  10. 10. Come si crea un Brand online
  11. 11. Come si crea un Brand online
  12. 12. Come si crea un Brand online
  13. 13. Come si crea un Brand online
  14. 14. UnecosistemadicomunicazionecherappresentaedefinisceilBrand
  15. 15. Perché un Brand funziona Un brand usa
 > semplicità > valori > Fiducia > emozioni per creare connessioni significative
 e migliorare (o tentare di)
 lavita delle persone
  16. 16. Ok. ma si parla di prodotti, non di persone, Giusto?
  17. 17. Ok. ma si parla di prodotti, non di persone, Giusto?
  18. 18. Ok. ma si parla di prodotti, non di persone, Giusto?
  19. 19. Ok. ma si parla di prodotti, non di persone, Giusto?
  20. 20. Ok. ma si parla di prodotti, non di persone, Giusto?
  21. 21. Ok. ma si parla di prodotti, non di persone, Giusto?
  22. 22. Ok. ma si parla di prodotti, non di persone, Giusto?
  23. 23. Ok. ma si parla di prodotti, non di persone, Giusto?
  24. 24. Ok. ma si parla di prodotti, non di persone, Giusto?
  25. 25. Ok. ma si parla di prodotti, non di persone, Giusto?
  26. 26. Ok. ma si parla di prodotti, non di persone, Giusto?
  27. 27. Ok. ma si parla di prodotti, non di persone, Giusto?
  28. 28. servono20annixcostruireunareputazionee5minutixdistruggerla
  29. 29. servono20annixcostruireunareputazionee5minutixdistruggerla
  30. 30. Il rischio che qualcuno ridefinisca chi sei
  31. 31. Se non gestirai te stesso, qualcun altro gestirà te
  32. 32. servono20annixcostruireunareputazionee5minutixdistruggerla
  33. 33. servono20annixcostruireunareputazionee5minutixdistruggerla
  34. 34. servono20annixcostruireunareputazionee5minutixdistruggerla
  35. 35. servono20annixcostruireunareputazionee5minutixdistruggerla
  36. 36. servono20annixcostruireunareputazionee5minutixdistruggerla
  37. 37. servono20annixcostruireunareputazionee5minutixdistruggerla
  38. 38. servono20annixcostruireunareputazionee5minutixdistruggerla
  39. 39. servono20annixcostruireunareputazionee5minutixdistruggerla
  40. 40. Vale solo per VIP e personaggi in vista?
  41. 41. Il tuo CV è incompleto
  42. 42. Il tuo CV è incompleto
  43. 43. Il tuo CV è incompleto
  44. 44. Ego Surfing >
  45. 45. definire la propria presenza online
  46. 46. Il Personal Branding
  47. 47. Perché qui, perché ora
  48. 48. lavorare su se stessi, con un modello
  49. 49. lavorare su se stessi, per trovare il lavoro ideale
  50. 50. lavorare su se stessi, per valorizzare il proprio talento
  51. 51. Lavoraresusestessi,xtrovarelapropriavoceeilproprioecosistema
  52. 52. Lavorare su se stessi, per creare una presenza professionale
  53. 53. lavorare su se stessi, per differenziarsi e rendersi unici
  54. 54. lavorare su se stessi, per andare lontano insieme ad altri
  55. 55. lavorare su se stessi, per diventare i primi della categoria
  56. 56. lavorare su se stessi, per inventarsi un lavoro
  57. 57. lavorare su se stessi, per trovare lavoro con un video
  58. 58. lavorare su se stessi, lavorare indirettamente x la propria azienda
  59. 59. Un fan al giorno per tre anni
 “Immaginiamo che ognuno dei vostri fan spenda ogni anno cento dollari per comprare le vostre creazioni
 (è una media, perché gli ammiratori più affezionati spendono molto di più). Moltiplicato per mille fa centomila dollari all’anno che, al netto delle spese, è un reddito niente male.
 Mille non è un numero irraggiungibile: aggiungendo un fan al giorno ci vogliono tre anni.” http://www.internazionale.it/un-piccolo-gruppo-di-veri-ammiratori/ La “teoria dei 1.000 fan autentici”
  60. 60. Stai coltivando le “soft skill”?
  61. 61. Stai facendo tesoro degli errori? Seriamente?
  62. 62. Ciòchestaifacendooggi,tistaavvicinandoadovevuoiesseredomani?
  63. 63. CARO@tommasosorchiotti.com 5 febbraio 2016 business school Sole 24 ore cerimonia di consegna dei diplomi

×