5 Tips to Make Keyword Research Easier

5 Tips to Make Keyword
Research Easier
By Tommy P. Landry
50 Tips Publishing and Return On Now

5 Tips to Make Keyword Research Easier
(Free Preview of 50 Tips to Make Keyword Research Easier)
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Copyright 2015, 50 Tips Publishing. All Rights Reserved
This free ebook is an excerpt from our full 50 Tips version.
Although only the first five tips are included in this ebook, you can
see what the other 45 tips are in the table of contents below.
Purchase the full ebook with all 50 tips today!
Table of Contents
Foreword ......................................................................................5
1. Review Existing Content and Messaging ..................................6
2. Use Competitors as a Starting Point .........................................6
Meta Keywords .........................................................................6
Keyword Spy Programs.............................................................6
Crawl Their Website..................................................................6
3. Interview Creative Team & Writers............................................7
4. Agree About Industry, Categories, Products and Services........7
5. Agree About Related Topics .....................................................8
6. Brainstorm with the Stakeholder(s)
7. Expand the Seed List
8. Use Keyword Scrapers to Identify Synonyms and Related
Keywords
9. Run the Seed List Through The Google Keyword Planner
10. Re-Run the List through Premium Keyword Tools
11. Manually Filter Out Unrelated Keyword Ideas as You Go
12. Filter by Volume to Identify Potential Opportunities
13. Overlay Competition Metrics or a Keyword Difficulty Score
14. Consider the Buyers’ Journey / Sales Funnel

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15. Leave No Stone Unturned
16. Consider Social Media Data
17. Use SEM / PPC Data To Guide You
18. Filter for Relevance
19. Benchmark SEO Value
20. Don’t Forget Other Search Engines
21. See What Ecommerce Sites Suggest
22. Try Ubersuggest (Free Tool)
23. Remember Semantic Match
24. Understand How Long Tail Keywords Work
25. Separate Keywords By Offering
26. Prioritization is Key
27. Build a Keyword Hierarchy
28. Never Forget the Importance of Testing
29. Understand How Domain Authority Affects Keyword
Performance
30. Use Google Trends to Determine Whether Volumes Are
Growing or Not
31. Give Bing Ads Intelligence a Try
32. When in Doubt, Review the SERPs Manually
33. Pick Your Battles
34. Get Buy In Before You Start
35. Consider a Scoring or Indexing System
36. Think Ahead to Predict Whether A Keyword Can Be Used in
Natural Language
37. Don’t Overboil the Process

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38. Know Where You Plan To Use Keywords on Page In Advance
39. Aim To Identify One Target Keyword Per Page
40. …But Plan to Use Semantic Variations Throughout
41. Use Derivative Keywords To Expand Targeting Coverage
42. Always Identify Target Keywords for Blog Content
43. Always Identify Target Keywords for News and Press
Releases
44. Take Advantage of Hot News Items for Fresh Keyword Ideas
45. Combine Keywords to Widen the Net
46. Take Advantage of Location for Geo-Targeting Rankings
47. Mine Google Webmaster Tools for Long Tail Keyword
Opportunities
48. Look at Detailed Search Queries in AdWords For More Ideas
49. Don’t Forget Google Search Suggestions
50. Use Phrase / Broad Ratio to Predict SERP Fragmentation

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Foreword
50 Tips Publishing, established in early 2014, is dedicated to
helping provide actionable tips that help you solve a problem,
build or hone a skill, learn new tricks and techniques, or otherwise
add value to the lives of you and many others.
We chose the format of “50 Tips” because it just plain makes
sense. The goal is to build out enough advice for you to get solid
depth and value, but not so much that you will be overwhelmed.
Some of the tips tend to be deep and insightful; others more pithy
and direct. But all of the tips will prove useful to you in expanding
your skills or knowledge.
We are always open to adding more topics to our library. Please
submit any input to us via our website contact page at:
http://50tipspublishing.com/contact-us/
Thank you, and enjoy this edition of 50 Tips!
Sincerely,
Tommy P. Landry
Owner, Publisher, and Author

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1. Review Existing Content and
Messaging
The best place to start is existing content and messaging, not only
on the website but in marketing materials. Perhaps crawl with a
keyword tool like Google Keyword Planner if you have access.
In case your business or client has never engaged in SEO, you’ll
have to overlay a qualitative review. Think about synonyms and
other terms that might be interchangeable with the verbiage they
already use, and be sure to pick common terms someone might
actually search for.
2. Use Competitors as a Starting Point
When in doubt, don’t be afraid to copy what works for others. If it
works for competitors, it can work for you too. Here are places to
look first when doing competitive analysis:
Meta Keywords
Although the use of meta keywords is no longer relevant for SEO,
many businesses still stuff the field full of their target keywords. If
they want to spoon feed you their SEO strategy, feel free to enjoy
copying it.
Keyword Spy Programs
Some of the leading packages include Spyfu, Keyword Spy, and
SEO Spyglass. All three are quality products.
Crawl Their Website
When all else fails, crawl their website using a spider program. Or
just let Google Keyword Planner do if for you. I’ve seen this work
very well in the past, so keep it in mind for competitive research.

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3. Interview Creative Team & Writers
In the spirit of reviewing the messaging, what better place to get to
the core of a company’s content and messaging is to talk to the
people who put it in writing.
Creative team, have to be on top of the company’s positioning,
messaging, branding, and overall presentation. When planning out
those pieces, keywords play an important role.
They can share with you information about the target audience,
personas, and the use cases that drive adoption of a product or
service. All of these data points should be helpful for identifying
good keywords.
4. Agree About Industry, Categories,
Products and Services
Before you can effectively narrow down what keywords to target,
step in and do what you can to drive consensus about the rules of
the game.
Force the discussion on tradeoffs. Make it clear that the less
defined you leave it up front, the slower and more frustrating the
process will be.
And most of all, be sure stakeholders understand that there is a
difference between what you may want to call a product, service,
or category, and what internet users may be looking for. This is a
huge win if you can get it all agreed to in advance.

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5. Agree About Related Topics
After agreeing about the industry, category, and offering, discuss
what topics are related or overlapping those areas.
These related topics are important. Content is how you get noticed
today. Most of us want content first, products or services later.
Educate or inform them before selling to them.
Want to see the other 45 killer tips for keyword research?
We put a great deal of effort into building out this in-depth guide to
keyword research. The full ebook is nearly 5,000 words of actionable tips
that you can employ today.
Don’t stumble around with keywords and waste your time. Read the 50
tips to learn how to make the most of it the first time you do it.
It’s like having a 15 year digital marketing veteran hold your hand
through the process. What else could you ask for?
Get the full ebook now from the Return On Now Website!

5 Tips to Make Keyword Research Easier

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5 Tips to Make Keyword Research Easier