1.
P a g e 1DRTHOMASBRAND
MASTERY FOR
MARKETERS & EXECUTIVES
The mastery of business-unusual

2.
P a g e 2DRTHOMASBRAND
Table Of Contents
1. Business change = opportunities = mastery
2. About my capabilities that enables this
3. Why that can assist mastery of change
4. How business changes impact people mastery:
capabilities & aptitude and link to what I do
5. The formats I use to do this:
• Business context drivers
• Detailed content/ course & bespoke option
6. Why I can add the value business needs
7. My contact details
The mastery of
business-unusual Slides

3.
P a g e 3DRTHOMASBRAND
Bill Gates
…business will
change in the next
ten years more than it
has changed for the
last fifty years…

4.
P a g e 4DRTHOMASBRAND
A little about me…
Ph.D, Unisa
Diploma in Design Thinking, MIT (distinction)
MDP, University of the Witwatersrand
Digital Marketing, General Academy (top student)
External examiner, 23 Masters’ & Ph.D’s
Projects in 29+ countries
Global multinationals & start-ups
Global Consulting Director, Acceleration, WPP
(London)
Colgate-Palmolive, FCB
Own agency with alternative business model
Marketer, agency strategist & consultant
Trained 850 marketers for the largest telco in AME
“The people who are crazy enough to think they can
change the world are the ones who do.”
– Steve Jobs
Dr. Thomas
Henry
Oosthuiizen
Published a book, “How to build a profitable brand”
Published a monograph on brands
Edited three Academic books on Marketing
Edited articles & judged awards in the US, SA, UK,
Australia, UAE
Produced the most popular TV commercial in SA
(as measured by Kantar in their 35 years of
measurement)
Advertising Man of the Year, SA, 2001
Extra-Ordinary Professor in Business Management,
University of Johannesburg (UJ)
Board member of the Luthuli Museum,
dedicated to the first African Nobel Prize winner

5.
P a g e 5DRTHOMASBRAND Key Companies I’ve done work for
* From inception, starting from a blank sheet of paper, effectively “designing the business “ with a small team of start-up executives
*
*
*
*
*
*
20twenty (SA’s first online bank, 1998)*

6.
P a g e 6DRTHOMASBRAND
I solve complex business,
brand and marketing
challenges that require
deep skills, experience,
new developments and
most importantly the
aptitude relevant for today
I offer company teams and
individuals Mastery Classes that
leverage this knowledge and insight
Enabling
peoples’
capability
=
Performance
=
Mastery

7.
P a g e 7DRTHOMASBRAND
This is my
superpower:
Science & Art
combined…
P a g e 7
…create insight and
magic for competitive
advantage and
innovation delivery
= mastery of a new
competitive skillset
In my opinion, Dr Thomas
Oosthuizen understands
both the science and art
of marketing.
Brand Pretorius
Former MD of Toyota SA and
now board member of four listed companies

8.
P a g e 8DRTHOMASBRAND
This intersection is
key, which makes me
unique:
the essence of a new
mastery
Science:
The Art of Business:
Scientific academic credentials,
start-ups to global multinationals,
senior roles,
29+ countries,
make new companies work,
positioned large,
distil huge amounts of data,
know traditional & digital technology,
trained and developed people
“Think & do differently”
experiment,
considered risks,
successes & failures,
solve problems,
conceptual thinker,
accepted thought-leader,
awarded,
practical implementation down to details

9.
P a g e 9DRTHOMASBRAND
“On working
with me…
C L I E N T S
"I can confidently say that
Thomas fundamentally
transformed our consulting
practice and deeply impacted
the approach and thinking…”
"He is a superb big picture
thinker, has a “no-limits”
creative mind and has a
fantastic collaborative and
engaging manner.”
Stephan Pretorius
Chief Technology Officer &
WPP Group Exco
“We utilised the approach constructed by
Thomas over seven years to consolidate
and strengthen the positioning of our
brand and focus on what the respective
opco’s must do to optimise their
competitive positions.”
“Almost 90% of our marketing staff was taken
through the conceptual approach devised by
Thomas as the basis of how to become more
effective in their marketing.”
Santie Botha
CMO, MTN Group Marketing
“Honestly, one of the best sessions we've
had in my time at UAL: CSM.”
Dr. John O’Reilly,
Head of the Masters Degree in Innovation
“

10.
P a g e 1 0DRTHOMASBRAND
How
do I do this?
P a g e 1 0

11.
P a g e 1 1DRTHOMASBRAND
WHAT
01GAP 02 03
Science:
Upskill
Enable and
grow people
Art:
Enable new
mindsets
Develop agility
Outcome:
Enable a strategic
delivery mindset
Enable greater business
growth
Mastery
classes
I conduct a series of
limited edition & bespoke

12.
P a g e 1 2DRTHOMASBRAND
The formats
of mastery classes
Small teams
of six people, six sessions of
two hours (or bespoke)
over a 6-week period
Content
Everything adjudicated & discussed as
per bespoke goals
complete sharing of IP,
working papers & toolkits
Typical topics
bespoke and/ or
typical ones outlined
at the end of this
document
Face-to-face
personal workshops
& online formats
Content per module (can be bespoke):
1. Topic/ session specified and deliverables unpacked
2. Per session: introduce topic of relevance: max 40
minutes
3. Per session: team discusses in detail & its practical
relevance
4. Assessment of outcomes
Conclude with
action steps and/ or
assignments with
bespoke outcomes
HOW
Limited in number of people to enable bespoke
developmental sessions, preparation & debating time
To enable me to give all my total attention,
too many sessions cannot allow for that
As this is a personal passion,
I want enable me personal growth

13.
P a g e 1 3DRTHOMASBRAND
Science:
The science and “how-
to” of the many
marketing
developments pertinent
to today
Art:
The art of applying
knowledge in
business, through the
way people provoke,
question and think
Contradicting the
norm to create value
The changed
global
context
Agility over
certainty
Combining global change with developing capability = “scaring” myself also
Widely catered for
Not often catered for
The shift in people competitive capability, aptitude and agility required

14.
P a g e 1 4DRTHOMASBRAND
What executive surveys tell us people to know need now
THE GIVEN
Knowledge & Mastery
Deep skills
Experience
Success record
YET, NOW MORE THAN EVER
Have life skills
Have autonomy & self-management
Be purpose-driven
Drive teamwork through social & self awareness
Be insightful
Be innovative
Be agile
Ask “why not?”
Be responsible and accountable decision-makers
Have confidence but also accept when “wrong”
Be results-driven but not sticking to “recipes”
Doing what A.I. cannot do and knowing this
Be prepared to provoke & risk more
A hard
combination
to find

15.
P a g e 1 5DRTHOMASBRAND
The end-benefit:
Grow capability
Frame &
ask different
questions
Reduce
the need for
consultants, create
in-house capability
in strategic projects
P a g e 1 5
Enable senior individuals & teams
to navigate change:
not “process-driven”, but “people-driven”

16.
P a g e 1 6DRTHOMASBRAND
Business
context:
MY content,
not textbooks
P a g e 1 6

17.
P a g e 1 7DRTHOMASBRAND
The business environment shifts over the last ten years…
Consumer
power shift
Market
disruption
Market share
focus
Brand
disintermediation
Volatile
universe
Consumer-
centricity
CAPABILITY MINDSET
New business realityNew challenges
Required people skills

18.
P a g e 1 8DRTHOMASBRAND
Mastery
class topics
Typical topics covered,
can be bespoke, project-driven,
emerging topics or a
combination
P a g e 1 8DRTHOMASBRAND

19.
P a g e 1 9DRTHOMASBRAND
PEOPLE
CAPABILITY
&
APTITUDE
DRIVES
BUSINESS
VALUE
WITH SAME
OR LESS
RESOURCES
Market dynamics
and how market
share gains are
attained with lesser
resources Differentiation and
the “how” tools
Team-integration for
best outcomes
The right data that
drives growth
Measure what matters
How change impacts
marketing & the
business operations
TOPICS
WHY CAN I DO THIS? BECAUSE I HAVE

20.
P a g e 2 0DRTHOMASBRAND
PEOPLE
CAPABILITY
DRIVES
VALUE
TOPICS
Martech and social media
strategy development
Brand
disintermediation:
how to overcome
Consumer-centricity:
disentangle fact & fiction
Brand meaning & language:
creating true authenticity
Building challenger
brands: HOW
Integrating online & offline channels
to “multiply” outcomes
Disruptor brands,
why they work
how companies
can leverage
those insights

21.
P a g e 2 1DRTHOMASBRAND
I am confident my
approach works,
because I have helped
build upstarts and
help transform large
companies
I will in discussion
give you the detail
you need as I was
intimately involved in
all listed here (and
many more)
DETAIL

22.
P a g e 2 2DRTHOMASBRAND
Thank
you for
your time
For further information,
please feel free to contact me directly:
t) +44 (0) 7798 693 753
e) thomas@drthomasbrand.com
linkedin.com/in/drthomasbrand
thomasoosthuizen
www.drthomasbrand.com
P a g e 2 2DRTHOMASBRAND