MemoCards Presentation
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MemoCards Presentation
- 1. Какую проблему мы решаем? Изучение языка - это: Долго и трудоемко Затратно Проблема применения знаний Рутинно
- 2. Решение MemoCards - мобильное приложение: С лексикой к ТВ-сериалам “Зависимость” Применение при просмотре
- 3. Как масштабировать? Шаг 1: Новые сериалы Шаг 2: Платформы (iPad, Android, WM, HTML5) Шаг 3: Новые языки Шаг 4: Краудсорсинг
- 4. Рынок 3 млрд 2 млрд Учат иностранный Смотрят язык телесериалы 1 млрд Смартфонов Целевой рынок (≈500 млн) $58 Bn $3.2 Bn 15% Рынок изучения Мобильный рынок Темпы роста языков (Мир) изучения языков рынка
- 5. Бизнес-модель Freemium: Бесплатное приложение Бесплатные триальные картотеки Платный премиум контент и фичи Проверено: конверсия 6.5%
- 6. Конкуренты Рост рынка Онлайн сервисы Мобильные приложения Онлайн школы Доля рынка ПО Офлайн школы
- 7. Команда Mike Galina Alex Tomshinsky Churdalev Babaev CEO & Founder Sr Linguist & Co-Founder CTO (M.A. in Economics, (M.A. in Linguistics, (M.S. in Computer Science, 3+ yrs in IT & BizDev ) 3+ yrs as tutor & translator) 5+ yrs in iOS & MobDev) Alex Mickey Ilya Nazarov Zelansky Bubelo Developer Mentor Marketing Consultant (M.S. in Computer Science, (Founder of simpleidea.us) (4+ years in IT-marketing) 3+ yrs in iOS & MobDev)
Notas del editor
- What’s usually the PAIN about learning a second language? \n\n1. There are thousands of words. What exactly should you learn?\n2. Very time-consuming process.\n3. Almost NOWAY to use newly acquired knowledges.\n4. And finally the PROGRESS is hard to Measure, making it VERY demotivating.\n\n
- So, what is our solution: \n1.We create flashcards for particular TV series.\nLet say, I speak russian, I learn english and I watch TBBT. So I learn all unknown vocabulary units for most recent Episode and after watch it in English understanding what's going on there.\n2. TV Series usually make people addictive. Both good for learning and business.\n3. You have to apply newly acquired knowledges while watching. And usually it’s a day-to-day lexicon.\n4. To engage users even more we use gamification with SocNet Integration\n
- Now the question: how can this project be scaled?\n1. First of all - by content. Just imagine: over 100 Mil non-US viewers are watching Top American TV Series. Later on using the algorithm we could add movies and books.\n2. More Platforms (density)\n3. More Languages\n4. New niche apps for specific needs\n
- What’s the market? 1. There’re 3Bn’s people worldwide watching series 2. 2Bn’s learning a foreign language3. Over 1 Bn smartphones - in use. So the intersection is our target market - it’s around 500M potential customers.\n\n
- Our business model is pretty common. Free app, Free pre-installed trial cards; \nPaid Premium Content & Features. By now we have 6.5% conversion rate. \n
- There are a lot of competitors on this market - offline, online, mobile. But we don’t penetrate the existing market, we try to resegment it by focusing on TV Series. And this makes us really different.\n
- We are a balanced team.\nMe - a business guy with an experience in IT and Startups.\nGal - Linguist with academic background\n2 Alex’s - IT guys with great experience in Mobile Dev.\n