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Personal branding JCI Baltic Conference March 12 th  2010 Tom Scholte
who can tell us about a nice and positive experience you had at work during the last week?
result of personal branding: being asked for the things you want to be asked for
strenth of a brand: the part the brand plays in the choice for the specific product
Matt Harding
 
 
 
 
 
 
 
 
 
 
“ Let’s observe the effect of evian on your body”
evian keeps/makes you young
 
650 x expensive
what you do
who you are
tell your neighbour about a top project of the last year your neighbour takes notes on: activities, skills and results 3 minutes
 
tell your other neighbour about a the person you just met your neighbour takes notes on: attributes and strengths 2 minutes
 
 
communication strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
communication strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
7.showing what you are good at
7.showing what you are good at
1. listen
1. listen
1. listen
 
 
tell your neihgbour about 3 things you are working on or interested in your neighbour takes notes on 2 minutes
now tell 3 people about the interests and activities of the person you just spoke try to find a connection 1 minute
 
www.linkedin.com/in/tomscholte www.twitter.com/tomscholte www.tomscholte.com www.facebook.com/tomscholte Let’s stay in touch:

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Personal Branding JCI

Notas del editor

  1. THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  2. THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  3. kijkend naar de top 10 global merken gebaseerd op omzet, emotioneel in hoeverre bepaalt merk de keuze
  4. THEME gemiddelde werknemer in de vs heeft functies gehad op zijn 38 ste Bij KPN worden er al geen naamkaartjes meer besteld omdat tegen de tijd dat je ze hebt, je al weer een andere functie hebt banen gaan sneller reorganisaties volgen elkaar sneller op tijdelijke contracten project georiënteerd werken dat doe je door te zorgen voor beleving, door meerwaarde te bieden
  5. bereid om meer te betalen mensen kiezen aandacht van wat het is naar wat het met je doet
  6. your neighbour
  7. your neighbour
  8. your neighbour
  9. your neighbour
  10. your neighbour