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An Introduction to Social Media
How can Social Media help?

• Engagement
• Research
• Marketing
• Search Engine Optimisation
• Raised Awareness
• Management
What is Social Media?
    • How people discover, read and share news,
      information and content.
    • Mixture of sociology and technology
    • Movement from monologues (one to many)
      towards dialogues (many to many).
    • Shift from content readers into publishers.
    • User Generated Content (UGC)
    • Consumer Generated Media (CGM)


Adapted from Wikipedia entry for ‘Social Media’
What is Social Media? – In Context
• Web 2.0 follows on from Web 1.0
• Generation Y
• Faster broadband
• Computing power
• Driving social change
Social Media Platforms
• Blogs, Micro-Blogs and V-Logs
• Social Networks
• Social Bookmarking
• File Sharing Sites
• Podcasting / Video Podcasting
• Wiki Sites
• Forums
• Instant Messaging
• Virtual Worlds
An Introduction to Social Media
How big is Social Media?
• 200m+ active users on Facebook
• 100m+ use Facebook every day
• 4m+ become ‘Fans’ on Facebook every day
• 77% of active internet users read blogs
• 133m+ blogs
• 3,702% YoY increase in time spent on Twitter
• 1 new user added to LinkedIn per second
• All Fortune 500 companies on LinkedIn
• 10hrs+ of video uploaded to YouTube every minute
Who is using it? (Some Demographics)
• Facebook users 25-34 (27%) and 35-49 (23%)
• Fastest growing user group on Facebook is 35+
• The average age of a Twitter user is 31
• The average age of a MySpace user is 27
• The average age of a LinkedIn user is 41
• The average earnings of a LinkedIn user is $109k
• 46% of LinkedIn users are Decision Makers
• ABC1s are more likely to have a Facebook profile
• C2DEs are more likely to have MySpace profile
Who is using it? (User Types)
•   Small to Medium Enterprises
•   Global Corporations
•   Media Companies
•   Non-Profits
•   Social Enterprises
•   Politicians
•   Education Providers
•   Students
•   And countless others
An Introduction to Social Media
Case Study: Recent Events
• Cornwall Council Logo
• Chinese Earthquake
• Hudson Plane Crash
• Iran Election Riots
• Chinese Riots
Case Study: Surfers Against Sewage
• Customised Facebook Page
• Use of causes
• 300% Increase in ‘Online Action’
• 3,000 Page Views in first 48 hours
• 100s of new members in first 3 months
• Top 10 petition on 10 Downing Street website
Saving time with an integrated approach
• Business Cornwall
• Information uploaded once
• Shared over Twitter and Facebook
• Taking the story to the reader
• Opportunity to engage and add to the story,
An Introduction to Social Media
An Introduction to Social Media
An Introduction to Social Media
How do I identify my community?
Try using the following services to identify your
  community:
Starting out – Actions
1. Create Accounts with the following services:
What are people saying about us?
Getting started - Tips
• Find your existing connections first
• Ensure alerts and analytics are working
• Listen to conversations first
• Engage in conversations / Engage with complaints
• Test, Monitor, Review and Tweak approaches
• ‘Content is king’
• Be ethical in your actions / respect etiquette
• Keep it relevant to your audience
• Be clear in your objectives
• Don’t overstretch
Thank you for listening.

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An Introduction to Social Media

  • 1. An Introduction to Social Media
  • 2. How can Social Media help? • Engagement • Research • Marketing • Search Engine Optimisation • Raised Awareness • Management
  • 3. What is Social Media? • How people discover, read and share news, information and content. • Mixture of sociology and technology • Movement from monologues (one to many) towards dialogues (many to many). • Shift from content readers into publishers. • User Generated Content (UGC) • Consumer Generated Media (CGM) Adapted from Wikipedia entry for ‘Social Media’
  • 4. What is Social Media? – In Context • Web 2.0 follows on from Web 1.0 • Generation Y • Faster broadband • Computing power • Driving social change
  • 5. Social Media Platforms • Blogs, Micro-Blogs and V-Logs • Social Networks • Social Bookmarking • File Sharing Sites • Podcasting / Video Podcasting • Wiki Sites • Forums • Instant Messaging • Virtual Worlds
  • 7. How big is Social Media? • 200m+ active users on Facebook • 100m+ use Facebook every day • 4m+ become ‘Fans’ on Facebook every day • 77% of active internet users read blogs • 133m+ blogs • 3,702% YoY increase in time spent on Twitter • 1 new user added to LinkedIn per second • All Fortune 500 companies on LinkedIn • 10hrs+ of video uploaded to YouTube every minute
  • 8. Who is using it? (Some Demographics) • Facebook users 25-34 (27%) and 35-49 (23%) • Fastest growing user group on Facebook is 35+ • The average age of a Twitter user is 31 • The average age of a MySpace user is 27 • The average age of a LinkedIn user is 41 • The average earnings of a LinkedIn user is $109k • 46% of LinkedIn users are Decision Makers • ABC1s are more likely to have a Facebook profile • C2DEs are more likely to have MySpace profile
  • 9. Who is using it? (User Types) • Small to Medium Enterprises • Global Corporations • Media Companies • Non-Profits • Social Enterprises • Politicians • Education Providers • Students • And countless others
  • 11. Case Study: Recent Events • Cornwall Council Logo • Chinese Earthquake • Hudson Plane Crash • Iran Election Riots • Chinese Riots
  • 12. Case Study: Surfers Against Sewage • Customised Facebook Page • Use of causes • 300% Increase in ‘Online Action’ • 3,000 Page Views in first 48 hours • 100s of new members in first 3 months • Top 10 petition on 10 Downing Street website
  • 13. Saving time with an integrated approach • Business Cornwall • Information uploaded once • Shared over Twitter and Facebook • Taking the story to the reader • Opportunity to engage and add to the story,
  • 17. How do I identify my community? Try using the following services to identify your community:
  • 18. Starting out – Actions 1. Create Accounts with the following services:
  • 19. What are people saying about us?
  • 20. Getting started - Tips • Find your existing connections first • Ensure alerts and analytics are working • Listen to conversations first • Engage in conversations / Engage with complaints • Test, Monitor, Review and Tweak approaches • ‘Content is king’ • Be ethical in your actions / respect etiquette • Keep it relevant to your audience • Be clear in your objectives • Don’t overstretch
  • 21. Thank you for listening.