Using Social Media To Further Your Career or Your Job Search

Presented by Tony Restell --- Founder of Social-Hire.com
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Using Social Media To Further Your Career or
Your Job Search
Understanding how the hiring market has changed

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Agenda
 Insights on getting hired + furthering your career
- How Companies Are Hiring Employees Today (20 mins)
- The Inside Scoop on Leveraging Each Hiring Channel (30 mins)
- Tips for Using Social Media in Your Career (20 mins)
- Q & A (20 mins)

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My Background
 Graduate of Judge Business School, Cambridge University
 Strategy Consultant with Roland Berger Strategy Consultants
 Online Recruitment Entrepreneur since 2000 – founder of Top-
Consultant.com, executive at Jobsite.com and founder of Social-Hire.com
 Launched Social-Hire.com in 2012. We help recruitment businesses and
recruiting teams use social media to attract candidates and clients
 ~23,000 followers on Twitter, ~12,000 on LinkedIn, ~12,000 on Google+

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How Companies Are Hiring Employees Today

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The Jobs Market Has Undergone Immense
Change That Directly Impacts You!
The Two Factors we need to consider:
 70% vs. 95% Candidate Fit (Boom Economy vs. Today)
 The Changing Economics of Hiring Channels – the Evolution of
Channel Costs and Barriers To Entry

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How Candidates Were Hired in the 1990s
Candidate Access
Modest Significant Comprehensive
Incremental Cost
Per Hire
Low
Medium
High
Head-
hunters
Newspaper Advertising
Recruitment Agencies
Referrals
Careers
Fairs

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How Candidates Were Hired in the 2000s
Candidate Access
Incremental Cost
Per Hire
Low
Medium
High
Newspaper
Advertising
Careers
Fairs
Job Boards
Head-
hunters
Company
www
Referrals

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How Candidates Are Hired in the 2010s
Candidate Access
Incremental Cost
Per Hire
Low
Medium
High
News-
paper
CFairs
Job Boards
Head-
hunters
Referrals
Social Media + People
Aggregators
Company
www

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The Hiring Market Has Been Massively
Impacted By Social Networking Sites
 Huge shift in the availability and cost of candidate information
(LinkedIn and People Aggregators)
 Speed and reach of referral schemes greatly enhanced
 Major change in the ability of companies to become
publishers and build their own audience (followers)

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CRITICAL: The “Hidden” Jobs Market Now
Accounts For Significant % of all New Hires
1. Internal recruiters tasked with finding and approaching
candidates directly as first step in recruitment process
2. Simultaneously, employee referral programs will “hunt” for
and approach suitable candidates
3. Companies may alert followers about the roles they are
looking to fill

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It Is Therefore CRITICAL That You Adapt Your
Strategy To Reflect These 3 Approaches
1. You must create profiles on the major social networks that
are complete and keyword optimised
2. In addition you must expand your network at every
opportunity
3. Proactively follow the social profiles of any companies you
aspire to joining

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The Inside Scoop: Precisely How Can You Leverage
Each Hiring Channel?

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The Most Important Hiring Channels
Candidate Access
Incremental Cost
Per Hire
Low
Medium
High
News-
paper
CFairs
Job Boards
Head-
hunters
Referrals
Social Media + People
Aggregators
Company
www

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Working with Recruitment Agencies
 Understanding the recruitment agency business model is key
 But also understand that there will always be a role for
recruitment agencies
 How can you work with Recruitment Agencies most
effectively?

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Making Effective Use of Job Boards
 The key is doing your research and tailoring your applications
 Focus on QUALITY not on quantity
 We have to achieve that 95%+ fit and we have to also
DEMONSTRATE that 95%+ fit
 Make the recruiter’s job as easy as possible; be aware of
keyword matching

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Understanding the Impact of Social Media
 Most corporates will have a LinkedIn licence to search the
entire LinkedIn membership
 A major new trend is using “People Aggregators” – search
engines that return results from a range of social networks
 They will search for the skills and experience profiles that
match the job descriptions the business has created

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How Recruiters Use LinkedIn…
 The Most Important LinkedIn Page You’ve Never Seen
http://www.wired.com/business/2013/04/the-real-reason-you-should-care-about-linkedin/

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Put Yourself in the Shoes of a Recruiter or
Client Hunting For Talent in Your Field
 Search for job adverts that mirror what you are looking for
 Note under the “Candidate Requirements” section the
requirements that are commonly being asked for.
 Ensure that these are incorporated – together with their
variants – somewhere in your profile (add sections if needed)
See: http://www.social-hire.com/search-jobs
See: http://www.social-hire.com/career--interview-advice/1366/linkedin-jobs-bonanza-for-those-in-the-know

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Don’t Limit Yourself To LinkedIn
 Replicate Your LinkedIn Profile on Google+
 Add your Work History, Education, Professional Skills and
Location to your Facebook Profile
 On Twitter, add professional keywords to your Bio

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Why expanding your network is critical for being
hired via employee referral schemes

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Employee Referrals: #1 Source of Quality Hires
Source: Recruiting Channels Survey by Software Advice in conjunction with iCIMS, PCRecruiter, Jobvite, HRsmart and RPO Association

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How Employee Referral Schemes Used
To Work Pre-Social Networks
 Jobs manually circulated via email by HR
 Employees had to take time to think of connections who
might be suitable / interested
 Employees had to craft messages to each individual manually
>>> Produced high quality hires, but in very small numbers

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How Employee Referral Schemes Leverage
Social Networks
 Employees grant access to their social networks
 New job requirements  automatic scan of employees’
networks to identify matches
 Employees £$£$ financially incentivised to forward on
opportunities to people who are a match
>>> Produces high quality hires, but in significant numbers

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You Must Optimise Your Profiles and
Grow Your Network
 Do your profiles appear as matches for all the roles you’d
want to be considered for?
 Have you proactively grown your network so you have
contacts in as many external businesses as possible?
 To-Dos: complete the keyword optimisation exercise; grow
your network ASAP and work on making this an ongoing part
of your working week

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Tips for Using Social Media in Your Career

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Quick “Show of Hands”
 How Many People Have 1,000+ Connections on LinkedIn?
 How Many are Actively Engaging on Twitter Every Day?
 Who Has Built an Active Network on Google+?
 Who Has Updates Scheduled To Go Out To Their Networks
While They’re Sat in this Session Today?

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Which Network(s) Should
You Be Active On?
 Best for being found – by recruiters or business partners.
Good for clicks. Worst for quick-response conversations.
 Best for quickly building relationships. Best for quick-response
conversations. Can provide significant clicks.
 Greatest time investment. But very important for search
engine rankings and has a highly engaged core user base.

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Sharing Simple Steps To Becoming More
Effective on Social Networking Sites

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Networking Tip 1: Cultivate New
Relationships In Your Industry Every Week
 Always be looking for opportunities to strike up new
relationships
 Set yourself a weekly target or a regular routine that ensures
growing your network becomes a habitual part of your
working life

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Networking Tip 2: Focus On Engaging With
People and Helping Others - NOT Self Promotion
 Find ways to help other people and to share content / insights
that will enrich their lives. This makes people tune in to what
you have to say.
 Promoting yourself or your services should be done sparingly,
it can be a major turn-off. But get the balance right and your
promotional messages can be very effective.

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Networking Tip 3: Connect With People and
Foster Relationships In Advance Of Needing Help
 Social networking is like your bank account – you need to
have put value into your network before you can receive value
from it.
 Appearing desperate is one of the top social networking
mistakes I see even the most professional of business people
make.

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Networking Tip 4: Share Outstanding
Content / Advice / Assistance Whenever You Can
 You want to build yourself to a position where people in your
network are eager to see what they’ll learn from you next.
 You want to help others when you are able to, so that they in
turn will want to help you when they can.

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Networking Tip 5: Raise Awareness of
Other People's Work
 Help people market their work, articles they’ve been featured
in, campaigns being run by their company, etc.
 Help raise their profile and help them build their following.
They will want to reciprocate, so promoting them ends up
promoting you.

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Networking Tip 6: Proactively Make
Introductions (Become a Connector)
 Proactively make introductions to help your network win work
/ forge partnerships / secure employment / make hires.
 If you facilitate any of these things happening, you will have
had a major impact on that person’s professional life – and
they will in time find ways to reciprocate.

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Networking Tip 7: Go The Extra Mile To Help
Contacts Overcome Challenges They’re Facing
 Helping someone in their hour of need is always going to be
remembered; and the more grave the situation they face, the
more you jumping to their side is going to be remembered!
 eg. someone's facing a challenge that's derailing their career;
or finds themselves out of work; or perhaps is way off hitting
target this quarter.

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Networking Tip 8: Schedule Time To
Devote To Your Social Media Success
 Success requires a consistent commitment of time and a long-
term outlook.
 You need to be ever present in your channels to be able to
jump in and support people when it's needed.
 Your activity levels need to be consistent so that people
continue to look out for your next communications.

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Networking Tip 9: Don’t Be Afraid To
Schedule and To Automate
 Investigate tools like Buffer and Hootsuite to schedule
updates in advance.
 Look at IFTTT to see what social media tasks you could
automate.
 But remember – automation needs to be accompanied
with a regular real-life presence!

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Any Questions?

Using Social Media To Further Your Career or Your Job Search

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