Google Analytics Webinar from Eric Vallee at Top Floor Technologies. Delivered January 9, 2013.

1. Welcome!
Google Analytics Webinar
January 9, 2013

2. Webinar Agenda
• Welcome and Overview
• Google Analytics
– Basic Info for Using Google Analytics
– What data should you focus on and why
– Segmenting data to identify trends

3. A Brief Introduction to Top Floor
Technologies

4. Top Floor Technologies
• Website Design &
Development
• Search Engine
Marketing
• Web Analytics &
Conversion
Improvement
Maximizing Online Marketing Results
for Hundreds of Businesses Since 1999

5. Basic Information

6. Basics – After you’ve logged in

7. Basics - Using the Calendar
Hourly
Month

8. What Data Should I Focus On?

9. Important Info
• Bounce Rate/Visits
• Goals
• Entrance Keywords
• Site Content

10. Important Data – Bounce Rate / Visits

11. Important Data - Goals

12. Troubleshooting Goals

13. Troubleshooting Goals

14. Adding an Annotation

15. Important Data – Entrance Keywords

16. Important Data – Site Content

17. Site Content & Bounce Rate

18. Segmenting Data to Identify Trends
Twitter Hash Tag; #TFTGA / @jostumpner & @KerleyJ

19. Using Advance Segments to Divide Data

20. Direct Traffic
Direct Visits = Directly access your site’s URL
Affected by any promotion of your website

21. Non-Paid Search Traffic
Non-paid Search Traffic = Search Engines, but not PPC
Affected by how often your site appears in search engines

22. Non-Paid Search – Further Research

23. Non-Paid Search – Further Research
Remember. Data doesn’t happen in a vacuum --
Don’t jump too quickly to conclusions

24. Summary
Don’t jump too quickly to conclusions
We will email this presentation to all attendees
Two Great Resources
• YouTube
• Google Analytics Help

25. Thank You!