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Content Marketing Optimization - TopRank Marketing

  1. Read reviews
  2. Ask friends on social sites
  3. Purchase
  4. Share on social sites
  5. Check availability
  6. 600k+ sites link to our blog
  7. Attracts $5-8k/mo media coverage
  8. Attracts talent, speaking gigs, partners
  9. Blog
  10. News blog
  11. Articles, guest posts off-site
  12. Client newsletter
  13. Online Marketing Newsletter
  14. Webinars
  15. Press Releases
  16. Live speaking events
  17. TopRank Guides (Reports)
  18. Social content: video, images
  19. Buyer Personas
  20. Keywords
  21. Content & Assets
  22. Editorial Plan
  23. Operationalize SEO
  24. Develop Off-Site Content
  25. Socialize
  26. Promote
  27. 2nd fastest growing SaaS company ever

Notas del editor

  1. Content Marketing and Search Engine Optimization
  2. Lee Odden is CEO of TopRank Online Marketing, a pioneering digital marketing agency that helps companies improve customer relationships and increase online sales through integrated search, social media and content marketing services. Odden’s 12 years of client consulting experience includes Fortune 50 companies HP & McKesson and trusted marketing industry brands like PRWeb, Marketo and StrongMail.  “Online Marketing Heroes”, published by Wiley, features Odden’s advice on internet marketing topics and he’s contributed to influential industry publications including Mashable, ClickZ, MediaPost & American Express OPEN. He is also editor of Online Marketing Blog with over 45,000 subscribers and ranked by Advertising Age as one of the top Marketing blogs online. A social media strategist and practitioner, Odden leverages over 5,000 fans on Facebook, 25,000 connections on Twitter and 2,000 blog posts to generate all of the new consulting business for his agency.  Odden has been cited by The Economist, DM News and U.S. News & World Report for digital marketing expertise and is a sought after speaker for private corporate events and conferences including Search Engine Strategies, Pubcon and PRSA International. He has keynoted Online Marketing Summit, Search Exchange and will be keynoting the Social Media Junction conference in Auckland, New Zealand late 2010. Odden serves on the advisory board for Search Engine Strategies and is a past MIMA and DMA board member. @leeoddenhttp://www.toprankmarketing.com
  3. Cycle of Social Media InteractionEssential social content developmentSocial media optimization tipsSocial network developmentSocial content promotionLink building through social mediaMining social data for keywords and editorial
  4. http://www.marketo.com
  5. For more insights on Content Marketing Optimization, visit