Understanding how to leverage the Bullseye Methodology into Startup traction!

1. Bullseye
Methodology
§ A Framework designed to identify
new marketing channelsand
opportunities
§ Made popular in the book Traction
Example

2. Brainstorm
19 Channels
1
Rank
2
Prioritize
3
Test
4
Focus
5

3. PUBLIC
RELATION
S
VIRAL
MARKETIN
G
UNCONVENTI
ONAL PR
E-MAIL
MARKETIN
G
SEM
SOCIAL &
DISPLAY
ADS
OFFLINE
ADS
SEO
CONTENT
MARKETIN
G
ENGINEERING
AS
MARKETING
TARGET
MARKET
BLOGS
BUSINESS
DEVELOPME
NT
SALES
AFFILIATE
PROGRAM
S
EXISTING
PLATFOR
MS
TRADE
SHOWS
OFFLINE
EVENTS
SPEAKING
ENGAGEM
ENT
COMMUNIT
Y
BUILDING

9. @jeff_goldenberg
Blog: http://www.JeffGoldenberg.net
Company: http://www.Borrowell.com
FIND MEHERE
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